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Experience the Ultimate 420 Festival Celebration with SweetWater's 20th Anniversary Lineup Featuring The Revivalists, Marcus King Band, Greensky Bluegrass, Drive-By Truckers and Cypress Hill at Atlanta's Iconic Pullman Yards from April 18-20, 2025

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SweetWater Brewing Company, Atlanta's leading craft brewer and a Tilray Brands subsidiary, has announced the lineup for its 20th Anniversary 420 Fest, scheduled for April 18-20, 2025, at Atlanta's Historic Pullman Yards. The festival will feature headliners The Revivalists, Marcus King, Greensky Bluegrass, Drive-By Truckers, and Cypress Hill.

The event combines music, craft beer, art, and environmental initiatives. Festival highlights include interactive art installations, a Craft Beer Village featuring multiple breweries, family-friendly spaces, and returning attractions like SweetWater's Fishing Camp. The festival emphasizes sustainability through green energy credits, a partnership with Waterkeeper Alliance ($10 per ticket), bike valet services, and comprehensive recycling programs.

SweetWater Brewing Company, il principale birrificio artigianale di Atlanta e una sussidiaria di Tilray Brands, ha annunciato il programma per il suo 20esimo Anniversario del 420 Fest, che si terrà dal 18 al 20 aprile 2025, nei Historic Pullman Yards di Atlanta. Il festival presenterà come headliner The Revivalists, Marcus King, Greensky Bluegrass, Drive-By Truckers e Cypress Hill.

L'evento combina musica, birra artigianale, arte e iniziative ambientali. I punti salienti del festival includono installazioni artistiche interattive, un Villaggio della Birra Artigianale con diversi birrifici, spazi adatti alle famiglie e attrazioni classiche come il Fish Camp di SweetWater. Il festival sottolinea la sostenibilità attraverso crediti di energia verde, una collaborazione con Waterkeeper Alliance (10$ a biglietto), servizi di valet per biciclette e programmi di riciclaggio completi.

SweetWater Brewing Company, la principal cervecera artesanal de Atlanta y una subsidiaria de Tilray Brands, ha anunciado la programación para su 20º Aniversario del 420 Fest, que se llevará a cabo del 18 al 20 de abril de 2025, en los Historic Pullman Yards de Atlanta. El festival contará con los cabezas de cartel The Revivalists, Marcus King, Greensky Bluegrass, Drive-By Truckers y Cypress Hill.

El evento combina música, cerveza artesanal, arte e iniciativas ambientales. Los momentos destacados del festival incluyen instalaciones de arte interactivas, un Pueblo de Cerveza Artesanal con múltiples cervecerías, espacios familiares y atracciones de regreso como el Fishing Camp de SweetWater. El festival enfatiza la sostenibilidad a través de créditos de energía verde, una asociación con Waterkeeper Alliance (10$ por entrada), servicios de valet para bicicletas y programas de reciclaje completos.

스위트워터 브루잉 컴퍼니, 애틀랜타의 대표적인 수제 맥주 양조장이며 틸레이 브랜드의 자회사인, 20주년 420 축제의 일정을 발표했습니다. 이 축제는 2025년 4월 18일부터 20일까지 애틀랜타의 히스토릭 풀먼 야드에서 열립니다. 축제의 헤드라이너로는 더 리바이벌리스트, 마커스 킹, 그린스카이 블루그래스, 드라이브-바이 트럭커스, 그리고 사이프러스 힐이 있습니다.

이 행사는 음악, 수제 맥주, 예술, 그리고 환경 이니셔티브를 결합합니다. 축제의 하이라이트는 인터랙티브 예술 설치, 여러 양조장이 포함된 수제 맥주 마을, 가족 친화적인 공간, 그리고 스위트워터의 피싱 캠프와 같은 다시 돌아오는 명소입니다. 축제는 녹색 에너지 크레딧, 워터키퍼 얼라이언스와의 파트너십(티켓당 10달러), 자전거 발렛 서비스, 포괄적인 재활용 프로그램을 통해 지속 가능성을 강조합니다.

SweetWater Brewing Company, le principal brasseur artisanal d'Atlanta et une filiale de Tilray Brands, a annoncé la programmation de son 20e anniversaire du 420 Fest, qui se tiendra du 18 au 20 avril 2025, aux Historic Pullman Yards d'Atlanta. Le festival présentera en tête d'affiche The Revivalists, Marcus King, Greensky Bluegrass, Drive-By Truckers et Cypress Hill.

L'événement allie musique, bière artisanale, art et initiatives environnementales. Les points forts du festival comprennent des installations artistiques interactives, un Village de Bière Artisanale avec plusieurs brasseries, des espaces familiaux et des attractions de retour comme le Fishing Camp de SweetWater. Le festival met l'accent sur la durabilité grâce à des crédits d'énergie verte, un partenariat avec Waterkeeper Alliance (10 $ par billet), des services de voiturier pour vélos et des programmes de recyclage complets.

SweetWater Brewing Company, Atlantas führender Craft-Bier-Brauer und eine Tochtergesellschaft von Tilray Brands, hat die Programmankündigung für sein 20-jähriges Jubiläum des 420 Festes gemacht, das vom 18. bis 20. April 2025 in den Historic Pullman Yards in Atlanta stattfinden wird. Zu den Headlinern gehören The Revivalists, Marcus King, Greensky Bluegrass, Drive-By Truckers und Cypress Hill.

Das Event kombiniert Musik, Craft-Bier, Kunst und Umweltinitiativen. Zu den Höhepunkten des Festivals gehören interaktive Kunstinstallationen, ein Craft Beer Village mit mehreren Brauereien, familienfreundliche Bereiche und zurückkehrende Attraktionen wie SweetWaters Angel Camp. Das Festival legt großen Wert auf Nachhaltigkeit durch grüne Energiegutschriften, eine Partnerschaft mit Waterkeeper Alliance (10 USD pro Ticket), Fahrrad-Valet-Service und umfassende Recyclingprogramme.

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ATLANTA, Nov. 12, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company, (“SweetWater Brewing” or “SweetWater”), the hottest craft brewer in Atlanta and the largest in the Southeast, a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), has unveiled the headliners for the 2025 420 Fest, marking the festival’s 20th anniversary with an epic celebration of music, culture, and great beers. The highly anticipated three-day event, April 18-20 at Atlanta’s Historic Pullman Yards, promises unforgettable performances and immersive experiences. Tickets are available now for this milestone festival.

Celebrating 20 years of music and culture, SweetWater 420 Fest stays true to its roots with a fan-first experience that blends music, tasty beers, art, environmental stewardship, and good vibes. Headlining the milestone celebration are The Revivalists, Marcus King, and Greensky Bluegrass, alongside a stellar lineup of artists including Georgia’s own Drive-By Truckers and the legendary Cypress Hill.

SweetWater Brewing Company 420 Fest Official Festival Poster 2025

Ty Gilmore, President of Tilray Beverages, North America, said, “We are excited to unveil the incredible lineup for SweetWater's 420 Fest 2025, as we celebrate two decades of music, culture, and unforgettable experiences in Atlanta. This year's festival promises to be better than ever before, with top headliners, great beers, and non-stop fun. We can't wait to see you all there!”

Festival Highlights:

  • Interactive Art Installations: Dive into immersive art experiences showcasing 20 years of 420 Fest artwork, band photography, and album art.
  • Craft Beer Village: Sip and savor a diverse selection of award-winning craft brews from renowned breweries like 10 Barrel Brewing, Breckenridge Brewing, Montauk Brewing Company, and Athens’s own Terrapin Brewing Co. 21+ Celebrate responsibly.
  • Chill Family Spot: A welcoming space designed for families to relax, unwind and enjoy the festival together in comfort and safety with private “Chill Mom Spots” available.
  • Fan-Favorites: Beloved attractions like SweetWater’s Fishing Camp, The 420 Basement Experience, and the SweetWater BoatHouse return, along with the brand-new SweetWater Roadie Challenge, offering unique experiences that festival-goers will love.

Keeping it Green:

  • Green Energy: All energy consumed by stage lighting and sound at SweetWater 420 Fest will be offset with green energy credits through our partners at Velo Solar.
  • Waterkeeper Alliance Partnership: For the second year running, $10 from every ticket sold will support clean waterways, reinforcing SweetWater’s commitment to sustainability and positive community impact.
  • Bike and Scooter Valet: Embrace eco-friendly transportation with our convenient bike and scooter valet service, making it easy to get to the fest while reducing your carbon footprint.
  • Composting and Recycling: All food and beverages will be served with compostable or fully recyclable materials, and properly processed on site to keep 420 Fest green.

Full lineup and tickets for the 2025 SweetWater 420 Fest, along with additional festival details, are available now at SweetWater420fest.com. Don’t miss out on the party of the year!

About SweetWater Brewing
SweetWater Brewing Company, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. SweetWater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited. For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.

About Pratt Pullman District
Initially built in 1904 by Pratt Engineering, the site was home to the manufacturing of fertilizer bombs during WWI and the patenting of liquid carbonated gases purchased by a then-startup, The Coca-Cola Company. In 1922, The Pullman Company purchased and expanded the site. Pullman, renowned for luxurious rail travel across the country, hired African American men as porters to service rail car passengers. The Brotherhood of the Sleeper Car Porters was the first organized African-American labor union and was instrumental in the civil rights movement. In 2017 the site was purchased by Atomic Entertainment, which has transformed the Pullman Yards into the premier arts and entertainment destination in the southeast, showcasing a variety of world-class exhibits, restaurants, cultural events, concerts, festivals, corporate events, private parties, galleries while serving as the filming destination of some of Hollywood’s biggest blockbusters including HUNGER GAMES, FAST AND FURIOUS, BABY DRIVER, and BAD BOYS 3.

About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would,” “ahead,” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For more information:
Media: news@tilray.com
Investors: investors@tilray.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1e3ca10d-6d43-4dd9-8ee1-31bd9fd6c612


FAQ

When is the 2025 SweetWater 420 Festival (TLRY) taking place?

The SweetWater 420 Festival is scheduled for April 18-20, 2025, at Atlanta's Historic Pullman Yards.

Who are the headliners for SweetWater's 2025 420 Festival?

The headliners include The Revivalists, Marcus King, Greensky Bluegrass, Drive-By Truckers, and Cypress Hill.

What sustainability initiatives is SweetWater 420 Fest implementing in 2025?

The festival features green energy credits, a Waterkeeper Alliance partnership ($10 per ticket donation), bike valet services, and comprehensive composting and recycling programs.

What attractions are available at the 2025 SweetWater 420 Festival?

The festival includes interactive art installations, a Craft Beer Village, family-friendly spaces, SweetWater's Fishing Camp, The 420 Basement Experience, the SweetWater BoatHouse, and the new SweetWater Roadie Challenge.

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