Breckenridge Brewery Unveils Oktoberfest Brew and Hosts 28th Annual Oktoberfest Festival: A Weekend of Live Music, Traditional German Cuisine, and Tasty Brews in Breckenridge, Colorado

Rhea-AI Summary

Breckenridge Brewery, a Tilray Brands (NASDAQ: TLRY, TSX: TLRY) subsidiary, is sponsoring the 28th annual Breckenridge 'Go Breck' Oktoberfest from September 13-15, 2024, in downtown Breckenridge, Colorado. The event will feature:

• Contests, food specials, and live music
• Exclusive collectible steins
• A special Oktoberfest brew - a German Amber Lager

Beer pouring starts at 2:00 pm MT on Friday and 11:00 am MT on Saturday and Sunday. Prinz Pinakatt, CMO of Tilray Beverages, expressed pride in supporting this iconic Colorado event and sharing their craft beers with festival-goers.

Positive

• Breckenridge Brewery secures title sponsorship for a major local event, potentially increasing brand visibility
• The event provides an opportunity to showcase and sell Breckenridge Brewery's products to a large audience

Negative

• None.

LITTLETON, Colo, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Breckenridge Brewery, a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY) is proud to announce its title sponsorship of the 28th annual Breckenridge ‘Go Breck’ Oktoberfest, set to take place Friday through Sunday, September 13-15, 2024 in historic downtown Breckenridge, Colorado.

This year's event promises to be a memorable Oktoberfest experience, blending cherished traditions with event exclusive collectible steins. Each day will feature a series of contests, food specials by local vendors, live music and the distinct and tasty flavors of Breckenridge Brewery all weekend long.

Prinz Pinakatt, Chief Marketing Officer, Tilray Beverages, said, "As the title sponsor of the 28th annual Breckenridge Oktoberfest, we are proud to support one of Colorado's most iconic events. Our commitment to celebrating local traditions and communities is unwavering, and we're excited to share our craft beers with all the festival-goers and be a part of this year's unforgettable celebration."

The Breckenridge Oktoberfest Brew:

Available for the celebration, the special Oktoberfest brew is true to style; it’s an elegant German Amber Lager featuring bready, toasty aromas and flavors with malty sweetness, combined with a soft mouthfeel and touch of hops, offering a clean, dry finish.

Event Details:

Beer pouring starts at 2:00 pm MT on Friday the 13^th and 11:00 am MT on Saturday the 14^th and Sunday the 15^th.

Make sure to come early to get your collectible stein and celebrate Oktoberfest with Breckenridge Brewery.

For more information on Breckenridge Oktoberfest including daily event schedules, how to secure wristbands, and more, visit GoBreck.com. For more information on Breckenridge Brewery, visit www.breckbrew.com and follow @breckbrew on socials.

About Breckenridge Brewery
Breckenridge Brewery opened its doors in 1990 in the ski town of Breckenridge, Colorado. What started as a small brewpub has grown into one of the largest breweries in the U.S. The original brewery still serves its craft beer and delicious pub fare at a high altitude. The production brewery outside of Denver sends beer to 49 states and offers tours, dining, and a welcoming Colorado beer garden experience. With a focus on balanced, approachable, and interesting beer, the brewery’s portfolio contains classics like Vanilla Porter, Avalanche Amber Ale, Agave Wheat, Strawberry Sky, and Hop Peak IPA, along with a variety of specialty beers that include seasonals, barrel-aged beers, the Brewery Lane Series, and a nitrogen-charged canned series.

About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information, please contact:

Tilray Brands Media: news@tilray.com

Investors: investors@tilray.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9f2e14dd-20d4-45e8-a25e-ba4870316438

FAQ

When is the Breckenridge Oktoberfest 2024 sponsored by Tilray (TLRY) taking place?

The 28th annual Breckenridge 'Go Breck' Oktoberfest, sponsored by Tilray's Breckenridge Brewery, is scheduled for September 13-15, 2024, in historic downtown Breckenridge, Colorado.

What special brew is Breckenridge Brewery offering for the Oktoberfest 2024 event?

Breckenridge Brewery is offering a special Oktoberfest brew, which is a German Amber Lager featuring bready, toasty aromas and flavors with malty sweetness, combined with a soft mouthfeel and touch of hops, offering a clean, dry finish.

What are the beer pouring times for the Breckenridge Oktoberfest 2024 sponsored by Tilray (TLRY)?

Beer pouring starts at 2:00 pm MT on Friday, September 13, and at 11:00 am MT on Saturday, September 14, and Sunday, September 15, 2024.

What activities are included in the Breckenridge Oktoberfest 2024 sponsored by Tilray's (TLRY) Breckenridge Brewery?

The event includes contests, food specials by local vendors, live music, exclusive collectible steins, and the opportunity to taste Breckenridge Brewery's craft beers throughout the weekend.