Breckenridge Brewery Unveils Annual Release of Funslinger Lager in Collaboration with Colorado Artist Mike Graves
Breckenridge Brewery, a Tilray Brands subsidiary, has announced the release of its seasonal Funslinger Lager. The beer features packaging designed by Denver artist Mike Graves and is available exclusively in Colorado as a 12pk and draft, as well as part of a 15pk variety pack in select U.S. retailers. To celebrate the launch, Breckenridge Brewery is hosting an Opening Day Party on October 25, 2024, at Monkey Barrel Bar in Denver. The event will include:
- Free admission
- Raffle for -edition Never Summer Industries artist series snowboards
- Premiere of Never Summer's new film
- Free snowboard tuning
- Prizes and complimentary items for early attendees
The collaboration aims to bring together art, sports, and craft beer to celebrate the winter sports community.
La Breckenridge Brewery, una filiale di Tilray Brands, ha annunciato il lancio della sua birra stagionale Funslinger Lager. La birra è presentata in un packaging realizzato dall'artista di Denver Mike Graves ed è disponibile esclusivamente in Colorado come confezione da 12 e alla spina, oltre a far parte di un pacchetto assortito da 15 in selezionati rivenditori degli Stati Uniti. Per celebrare il lancio, la Breckenridge Brewery organizza una Festa di Apertura il 25 ottobre 2024, presso il Monkey Barrel Bar di Denver. L'evento includerà:
- Ingresso gratuito
- Rifacimento della lotteria per sci da neve serie artistica di Never Summer Industries
- Première del nuovo film di Never Summer
- Regolazione gratuita degli snowboard
- Premi e articoli omaggio per i partecipanti precoci
La collaborazione mira a riunire arte, sport e birra artigianale per celebrare la comunità degli sport invernali.
La Breckenridge Brewery, una subsidiaria de Tilray Brands, ha anunciado el lanzamiento de su cerveza estacional Funslinger Lager. La cerveza presenta un empaque diseñado por el artista de Denver Mike Graves y está disponible exclusivamente en Colorado como un paquete de 12 y en barril, así como parte de un paquete de variedad de 15 en selectos minoristas de EE. UU. Para celebrar el lanzamiento, la Breckenridge Brewery está organizando una Fiesta de Inauguración el 25 de octubre de 2024, en el Monkey Barrel Bar de Denver. El evento incluirá:
- Entrada gratuita
- Lotería para una serie de tablas de snowboard edición artística de Never Summer Industries
- Estreno de la nueva película de Never Summer
- Servicio de afinación de snowboard gratuito
- Premios y artículos de cortesía para los asistentes tempranos
La colaboración tiene como objetivo unir arte, deportes y cerveza artesanal para celebrar a la comunidad de deportes de invierno.
Breckenridge Brewery는 Tilray Brands의 자회사로서, 계절 한정 맥주 Funslinger Lager의 출시를 발표했습니다. 이 맥주는 덴버 예술가 마이크 그레이브스가 디자인한 포장으로 제공되며, 콜로라도에서만 12팩 및 드래프트 형태로 독점 제공됩니다. 또한, 미국의 일부 소매점에서는 15팩 혼합 패키지의 일부로도 구매할 수 있습니다. 출시를 기념하기 위해 Breckenridge Brewery는 2024년 10월 25일, 덴버의 Monkey Barrel Bar에서 개막 파티를 개최합니다. 이번 행사에는 다음과 같은 프로그램이 포함됩니다:
- 무료 입장
- Never Summer Industries 아티스트 시리즈 스노우보드에 대한 추첨
- Never Summer의 신작 영화 상영
- 스노우보드 무료 조정
- 선착순 참석자를 위한 경품 및 무료 아이템
이번 협업은 예술, 스포츠, 수제 맥주를 결합하여 겨울 스포츠 커뮤니티를 축하하는 것을 목표로 합니다.
La Breckenridge Brewery, une filiale de Tilray Brands, a annoncé le lancement de sa bière saisonnière Funslinger Lager. La bière est présentée dans un emballage conçu par l'artiste de Denver Mike Graves et est disponible exclusivement au Colorado en tant que pack de 12 et à la pression, ainsi que dans un pack de variété de 15 dans certains détaillants aux États-Unis. Pour célébrer le lancement, la Brasserie Breckenridge organise une Fête d'Ouverture le 25 octobre 2024, au Monkey Barrel Bar à Denver. L'événement comprendra :
- Entrée gratuite
- Tirage au sort pour des planches de snowboard de la série artistique Never Summer Industries
- Première du nouveau film de Never Summer
- Réglage gratuit des snowboards
- Prix et articles gratuits pour les premiers arrivants
Cette collaboration vise à rassembler l'art, le sport et la bière artisanale pour célébrer la communauté des sports d'hiver.
Die Breckenridge Brewery, eine Tochtergesellschaft von Tilray Brands, hat die Veröffentlichung ihres saisonalen Bieres Funslinger Lager angekündigt. Das Bier wird in einer von dem Künstler Mike Graves aus Denver gestalteten Verpackung angeboten und ist exklusiv in Colorado als 12er-Pack und vom Fass erhältlich. Zudem ist es Teil eines 15er-Mischpakets in ausgewählten Einzelhändlern in den USA. Zur Feier des Launches veranstaltet die Breckenridge Brewery am 25. Oktober 2024 eine Eröffnungsparty in der Monkey Barrel Bar in Denver. Die Veranstaltung umfasst:
- Freier Eintritt
- Verlosung von -Edition Never Summer Industries Künstler-Serie Snowboards
- Premiere des neuen Films von Never Summer
- Kostenlose Snowboardeinstellung
- Preise und kostenlose Artikel für frühe Teilnehmer
Die Zusammenarbeit zielt darauf ab, Kunst, Sport und Craft-Bier zu vereinen und die Community des Wintersports zu feiern.
- Launch of seasonal Funslinger Lager, potentially driving sales
- Collaboration with local artist for packaging design, enhancing brand appeal
- Expansion of product availability through variety 15pk in select U.S. retailers
- Marketing event (Opening Day Party) to promote the product and engage with customers
- None.
Opening Day Party Offers a Chance to Win Custom Never Summer Industries Artist Series Snowboards
LITTLETON, Colo., Oct. 21, 2024 (GLOBE NEWSWIRE) -- Breckenridge Brewery, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced today the release of its seasonal Funslinger Lager, a crisp and easy-drinking beer that’s the perfect companion to kick off winter’s adventures. The Funslinger 12pk and draft is available exclusively in Colorado; Funslinger is also part of Breckenridge Brewery’s variety 15pk available at select retailers across the U.S.
Funslinger Lager celebrates local art this year with special packaging designed by Denver-based artist Mike Graves. The artist’s playful and bold designs bring the energy of winter sports to life, embracing Funslinger Lager as not only a refreshing brew, but also a visual delight. The artwork will be featured on the limited-edition Never Summer Industries artist series snowboards, which will be raffled at Breckenridge Brewery’s annual Opening Pass Party in celebration of the launch and available for purchase post-event.
Opening Day Party Highlights:
- Location: Monkey Barrel Bar, 4401 Tejon St, Denver, CO 80211
- Date: Friday, October 25, 2024
- Time: 5pm – 10pm
- Admission: Free
Hosted by Monkey Barrel Bar in Denver, this year’s Opening Day Party will be a must-attend for winter sports enthusiasts. The first 100 guests will also receive a free Funslinger Lager and a complimentary 2024 edition of Snowboard Magazine. The night will also feature the premiere of Never Summer’s new film, free snowboard tuning, and plenty of prizes, along with good vibes to celebrate the coming winter season.
Prinz Pinakatt, Chief Marketing Officer, Tilray Beverages, said "This is more than just a beer launch; it’s a celebration of the winter sports community that Breckenridge Brewery is proud to be a part of." He continued, "The collaboration with Mike Graves and our partners at Never Summer and Snowboard Magazine brings together the best of art, sports, and craft beer to get everyone hyped for the season ahead."
Gear up and join Breckenridge Brewery for an unforgettable night celebrating winter, community, and as always, great beer.
About Breckenridge Brewery
Breckenridge Brewery has been an innovator in Colorado's craft beer scene since 1990, with a mission to create balanced, approachable, and interesting hand-crafted beers. The brewery's portfolio is a mix of unique seasonals, barrel-aged specialties, and classic go-to beers. Breckenridge Brewery prides itself on its connection to the community and its role in fostering a culture of beer appreciation. For further information about Breckenridge Brewery, visit www.breckbrew.com and follow @BreckBrew on social platforms.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
Contact:
Tilray Brands Media: news@tilray.com
Investors: investors@tilray.com
Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c77823a8-e62b-4f41-b0f2-7dcf97b78981
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FAQ
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