Breckenridge Brewery and University of Colorado Athletics Collaborate on New Limited-Edition Craft Beer
Breckenridge Brewery, a Tilray Brands (NASDAQ: TLRY) subsidiary, has partnered with the University of Colorado Athletics to release a -edition version of their Juice Drop Hazy IPA in 19.2oz cans. The co-branded packaging features the CU Buffaloes logo alongside Breckenridge's branding, targeting both beer enthusiasts and Buffs supporters. The collaboration, developed with Buffalo Sports Properties and CLC, builds on Breckenridge's four-year relationship as the Buffs' craft beer partner. The special edition will be available at select retailers across Colorado, particularly in Boulder and surrounding areas.
La Breckenridge Brewery, una sussidiaria di Tilray Brands (NASDAQ: TLRY), ha stretto una partnership con l'Università del Colorado Athletics per lanciare una versione -edizione della loro Juice Drop Hazy IPA in lattine da 19,2 once. L'imballaggio co-branded presenta il logo dei CU Buffaloes insieme al marchio di Breckenridge, mirando sia agli appassionati di birra che ai sostenitori dei Buffs. La collaborazione, sviluppata con Buffalo Sports Properties e CLC, si basa sulla relazione di quattro anni di Breckenridge come partner di birra artigianale dei Buffs. L'edizione speciale sarà disponibile presso selezionati rivenditori in Colorado, in particolare a Boulder e nelle aree circostanti.
Breckenridge Brewery, una subsidiaria de Tilray Brands (NASDAQ: TLRY), ha establecido una asociación con la Universidad de Colorado Athletics para lanzar una versión -edición de su Juice Drop Hazy IPA en latas de 19.2 oz. El embalaje co-branded presenta el logotipo de los CU Buffaloes junto con la marca de Breckenridge, dirigido tanto a los entusiastas de la cerveza como a los seguidores de los Buffs. La colaboración, desarrollada con Buffalo Sports Properties y CLC, se basa en la relación de cuatro años de Breckenridge como socio de cerveza artesanal de los Buffs. La edición especial estará disponible en selectos minoristas en Colorado, particularmente en Boulder y áreas circundantes.
Breckenridge Brewery는 Tilray Brands (NASDAQ: TLRY)의 자회사로, 콜로라도 대학교 운동팀과 파트너십을 맺고 Juice Drop Hazy IPA의 특별 에디션을 19.2온스 캔으로 출시합니다. 공동 브랜드 포장에는 CU Buffaloes 로고와 함께 Breckenridge의 브랜드가 특징으로 담겨 있어, 맥주 애호가 및 Buffs 팬 모두를 겨냥합니다. 이 협업은 Buffalo Sports Properties 및 CLC와 함께 개발되었으며, Breckenridge가 Buffs의 크래프트 맥주 파트너로서 4년간의 관계를 바탕으로 하고 있습니다. 특별 에디션은 콜로라도 내의 선택된 소매점, 특히 Boulder 및 주변 지역에서 구매할 수 있습니다.
Breckenridge Brewery, une filiale de Tilray Brands (NASDAQ: TLRY), a établi un partenariat avec l'Université du Colorado Athletics pour lancer une version -édition de leur Juice Drop Hazy IPA en canettes de 19,2 oz. L'emballage co-marquée présente le logo des CU Buffaloes aux côtés de la marque Breckenridge, visant à atteindre à la fois les amateurs de bière et les supporters des Buffs. La collaboration, développée avec Buffalo Sports Properties et CLC, repose sur la relation de quatre ans de Breckenridge en tant que partenaire de bière artisanale des Buffs. L'édition spéciale sera disponible chez des détaillants sélectionnés à travers le Colorado, en particulier à Boulder et dans les environs.
Breckenridge Brewery, eine Tochtergesellschaft von Tilray Brands (NASDAQ: TLRY), hat eine Partnerschaft mit den Universitätsathletikern von Colorado geschlossen, um eine -Edition ihrer Juice Drop Hazy IPA in 19,2 oz Dosen herauszubringen. Die co-branded Verpackung zeigt das CU Buffaloes-Logo zusammen mit der Markenidentität von Breckenridge und richtet sich sowohl an Bierliebhaber als auch an die Unterstützer der Buffs. Die Zusammenarbeit, die in Zusammenarbeit mit Buffalo Sports Properties und CLC entwickelt wurde, basiert auf der vierjährigen Beziehung von Breckenridge als Partner für Craft-Bier der Buffs. Die Sonderedition wird in ausgewählten Einzelhändlern in Colorado, insbesondere in Boulder und Umgebung, erhältlich sein.
- Strategic partnership expansion with University of Colorado Athletics enhances brand visibility
- edition release could drive short-term sales increase
- Strengthens market presence in key Colorado region
- None.
Insights
This collaboration between Breckenridge Brewery and University of Colorado Athletics represents minimal financial impact for Tilray Brands. While brand partnerships and -edition releases can boost local sales and brand awareness, the regional scope (Colorado-only distribution) and seasonal nature of this product launch suggests marginal revenue potential. The four-year partnership history indicates stable but not transformative business relations.
The craft beer segment, while growing, contributes a relatively small portion to Tilray's overall revenue mix. This type of marketing initiative, though positive for brand building, is unlikely to materially affect Tilray's financial performance or stock value. Local sports partnerships typically generate single-digit percentage sales increases in their target markets.
The Co-branded ‘Juice Drop’ Hazy IPA is Now Available in 19.2oz Cans at Retailers Across Colorado
BRECKENRIDGE, Colo., Oct. 31, 2024 (GLOBE NEWSWIRE) -- Breckenridge Brewery, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced an exciting collaboration with the University of Colorado Athletics to bring fans a special edition of its beloved Juice Drop Hazy IPA in a new 19.2 oz. limited-edition can. This exciting partnership celebrates Colorado's rich traditions in both craft beer and collegiate athletics, offering Buffs fans the perfect way to enjoy game day in style. This exciting partnership celebrates Colorado's rich traditions in both craft beer and collegiate athletics, offering Buffs fans the perfect way to enjoy game day in style.
The new limited-edition can designs feature the iconic CU Buffaloes logo alongside Breckenridge Brewery’s Juice Drop Hazy IPA branding, making it a must-have collectible for both beer enthusiasts and Buffs supporters alike. With a bold, vibrant taste that perfectly embodies the Buffs’ spirit, Juice Drop's tropical, citrus-forward flavor profile is sure to be a hit at tailgates, watch parties, and more.
"We have proudly been the Buffs' craft beer partner for four years," stated Ryan Workman, the brand director at Breckenridge Brewery. "The process of creating a co-branded craft beer label with them has been a great experience. The Buffs boast an incredible fanbase, and our collaborative beer, Juice Drop, has now become one of our signature brews. This partnership has allowed us to bring our beer to Buffs fans in an enjoyable and unique way, combining our shared enthusiasm for CU athletics."
Breckenridge Brewery and Colorado Athletics worked closely to develop this partnership with athletics multimedia rights holder Buffalo Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – and CLC, a division of Learfield and Colorado’s exclusive trademark licensing agent.
The limited-edition Juice Drop Hazy IPA 19.2oz cans will be available for a short time only at select retailers across Colorado, including those in Boulder and surrounding areas. Fans are encouraged to grab their cans before they’re gone, and cheer on the Buffaloes football team this season. Sko Buffs!
About Breckenridge Brewery
Breckenridge Brewery has been an innovator in Colorado's craft beer scene since 1990, with a mission to create balanced, approachable, and interesting hand-crafted beers. The brewery's portfolio is a mix of unique seasonals, barrel-aged specialties, and classic go-to beers. Breckenridge Brewery prides itself on its connection to the community and its role in fostering a culture of beer appreciation. In addition to its new Juice Drop IPA limited-edition cans, Breckenridge has also released several other collaborative and notable partnerships that have become fan favorites including the Mile High City Golden Ale – celebrating the Denver Nuggets’ history. For further information about Breckenridge Brewery, visit www.breckbrew.com and follow @BreckBrew on social platforms.
About CU Boulder Athletics
The University of Colorado, located at the foot of the Rocky Mountains in Boulder, began intercollegiate competition in the spring of 1890, and 134 years later the school sponsors 17 varsity programs on the NCAA Division I level. The school sponsors men's and women's basketball, men's and women's cross country, football, men's and women's golf, women's lacrosse, men's and women's skiing, women's soccer, women's tennis, men's and women's indoor and outdoor track & field, and women's volleyball. Known as the Buffaloes since 1934, the school has won 30 national championships, over 200 conference championships and boasts more than 150 individual NCAA Champions.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.
Forward-Looking Statements
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Tilray Brands Contacts: Media: news@tilray.com
Investors: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/89d41cd8-6999-419b-8e9d-d9d0f09134c3.
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