TELUS Leads the Way as First Canadian Telecom in U.S. AI Safety Consortium
TELUS has joined the U.S. AI Safety Institute Consortium (AISIC), becoming the first Canadian telecom to participate in this initiative aimed at developing safe and trustworthy AI. The consortium, established by the U.S. Department of Commerce's National Institute of Standards and Technology, includes over 280 leading AI stakeholders from various sectors. TELUS's involvement underscores its commitment to responsible AI development and deployment.
TELUS has been a pioneer in AI ethics, recently launching a generative AI customer support tool that became the first in the world to be internationally certified in Privacy by Design (ISO 31700-1). The company also won an Outstanding Organization 2023 prize from the Responsible AI Institute and is the first Canadian telecom to sign the Government of Canada's voluntary code of conduct for generative AI.
TELUS ha aderito al Consorzio Statunitense per la Sicurezza dell'Intelligenza Artificiale (AISIC), diventando il primo operatore telefonico canadese a partecipare a questa iniziativa volta a sviluppare un'intelligenza artificiale sicura e affidabile. Il consorzio, istituito dal National Institute of Standards and Technology del Dipartimento del Commercio degli Stati Uniti, comprende oltre 280 leader nel settore dell'IA provenienti da vari ambiti. Il coinvolgimento di TELUS sottolinea il suo impegno per uno sviluppo e una diffusione responsabili dell'IA.
TELUS è stata pioniera nell'etica dell'IA, avendo recentemente lanciato un strumento di supporto clienti basato su IA generativa che è diventato il primo al mondo a ottenere la certificazione internazionale in Privacy by Design (ISO 31700-1). L'azienda ha anche ricevuto un premio come Organizzazione Eccezionale 2023 dal Responsible AI Institute ed è il primo operatore telefonico canadese a firmare il codice di condotta volontario del Governo del Canada per l'IA generativa.
TELUS se ha unido al Consorcio de Seguridad de IA de EE. UU. (AISIC), convirtiéndose en el primer operador de telecomunicaciones canadiense en participar en esta iniciativa destinada a desarrollar una IA segura y confiable. El consorcio, establecido por el Instituto Nacional de Estándares y Tecnología del Departamento de Comercio de EE. UU., incluye a más de 280 actores principales en IA de diversos sectores. La participación de TELUS destaca su compromiso con el desarrollo y la implementación responsables de la IA.
TELUS ha sido pionera en la ética de la IA, lanzando recientemente una herramienta de atención al cliente basada en IA generativa que se convirtió en la primera en el mundo en recibir la certificación internacional en Privacy by Design (ISO 31700-1). La empresa también recibió un premio a la Organización Sobresaliente 2023 del Responsible AI Institute y es la primera operadora de telecomunicaciones canadiense en firmar el código de conducta voluntario del Gobierno de Canadá para la IA generativa.
TELUS는 미국 AI 안전 연구소 컨소시엄(AISIC)에 가입하여 캐나다 최초의 통신사로 안전하고 신뢰할 수 있는 AI 개발을 목표로 하는 이 이니셔티브에 참여하게 되었습니다. 이 컨소시엄은 미국 상무부의 표준 및 기술 국(NIST)에서 설립하였으며, 다양한 분야의 280명 이상의 주요 AI 이해관계자가 포함되어 있습니다. TELUS의 참여는 책임 있는 AI 개발 및 배포에 대한 의지를 강조합니다.
TELUS는 AI 윤리에 대한 선구자로, 최근 생성적 AI 고객 지원 도구를 출시하여 Privacy by Design 국제 인증을 최초로 받았습니다(ISO 31700-1). 이 회사는 또한 Responsible AI Institute로부터 2023년 우수 조직상을 수상했으며, 생성적 AI에 대한 캐나다 정부의 자발적 행동 강령에 서명한 최초의 캐나다 통신사입니다.
TELUS a rejoint le Consortium de Sécurité de l'IA des États-Unis (AISIC), devenant ainsi le premier opérateur de télécommunications canadien à participer à cette initiative visant à développer une IA sûre et fiable. Le consortium, établi par l'Institut National des Normes et de la Technologie du Département du Commerce des États-Unis, comprend plus de 280 acteurs majeurs de l'IA provenant de divers secteurs. L'implication de TELUS souligne son engagement envers le développement et le déploiement responsables de l'IA.
TELUS a été un pionnier en matière d'éthique de l'IA, ayant récemment lancé un outil de support client basé sur l'IA générative qui est devenu le premier au monde à obtenir la certification internationale en Privacy by Design (ISO 31700-1). L'entreprise a également reçu un prix d'Organisation Exceptionnelle 2023 du Responsible AI Institute et est le premier opérateur de télécommunications canadien à signer le code de conduite volontaire du gouvernement canadien pour l'IA générative.
TELUS ist dem US-amerikanischen Konsortium für KI-Sicherheit (AISIC) beigetreten und wird damit das erste kanadische Telekommunikationsunternehmen, das an dieser Initiative zur Entwicklung einer sicheren und vertrauenswürdigen KI teilnimmt. Das vom National Institute of Standards and Technology des US-Handelsministeriums gegründete Konsortium umfasst über 280 führende Akteure der KI aus verschiedenen Sektoren. Die Beteiligung von TELUS unterstreicht das Engagement des Unternehmens für eine verantwortungsvolle Entwicklung und Implementierung von KI.
TELUS war ein Pionier in der KI-Ethisch, mit der kürzlichen Einführung eines generativen KI-Kundenservicetools, das als erstes weltweit eine internationale Zertifizierung nach Privacy by Design (ISO 31700-1) erhalten hat. Das Unternehmen erhielt außerdem den 2023 Outstanding Organization Award vom Responsible AI Institute und ist das erste kanadische Telekommunikationsunternehmen, das den freiwilligen Verhaltenskodex der kanadischen Regierung für generative KI unterzeichnet hat.
- TELUS joins U.S. AI Safety Institute Consortium, enhancing its position in AI development
- First Canadian telecom to participate in the AISIC initiative
- TELUS's generative AI customer support tool certified in Privacy by Design (ISO 31700-1)
- Won Outstanding Organization 2023 prize from Responsible AI Institute
- First Canadian telecom to sign Government of Canada's voluntary code of conduct for generative AI
- None.
Insights
TELUS's participation in the U.S. AI Safety Institute Consortium (AISIC) is a significant step for a Canadian telecom. This move positions TELUS at the forefront of AI governance and ethics on a global scale. The consortium's diverse membership, including major tech companies and startups, suggests a collaborative approach to AI safety that could lead to more robust and universally accepted standards.
TELUS's recent achievements, such as the world's first ISO 31700-1 certification for their GenAI customer support tool, demonstrate their commitment to privacy-centric AI development. This aligns well with the consortium's goals and could potentially influence the direction of AI safety guidelines. However, the real impact will depend on how actively TELUS contributes to the consortium and how effectively the resulting standards are implemented across the industry.
TELUS's involvement in the AISIC could potentially enhance its market position and brand reputation. As the first Canadian telecom to join, TELUS differentiates itself from competitors in the AI and data ethics space. This move may attract privacy-conscious consumers and enterprise clients, potentially leading to increased market share.
The company's proactive stance on AI ethics, evidenced by its international certifications and awards, could translate into a competitive advantage as AI becomes more prevalent in telecom services. However, the financial impact of this initiative is not immediately clear and may take time to materialize. Investors should monitor how TELUS leverages this participation to drive innovation and create value in its AI-driven products and services.
TELUS proudly joins global-leading AI stakeholders to help advance the development and deployment of safe, trustworthy AI under new
"At TELUS, we are determined to harness the power of technology to create a better future. Our involvement in the
The consortium includes more than 280 member companies and organizations that are on the frontlines of developing and using AI systems, as well as the civil society and academic teams that are building the foundational understanding of how AI can and will transform our society. These entities represent the nation's largest companies and its innovative startups; creators of the world's most advanced AI systems and hardware; key members of civil society and the academic community; and representatives of professions with deep engagement in AI's use today. The consortium also includes state and local governments, as well as non-profits. The consortium will also work with organizations from like-minded nations that have a key role to play in setting interoperable and effective safety standards around the world.
TELUS has been at the forefront of AI ethics, continuously striving to set new benchmarks in the industry. It recently made history with its generative AI (GenAI) customer support tool, powered by Fuel iX, an enterprise-grade AI engine designed by TELUS International (rebranding to TELUS Digital Experience later in the third quarter) to help companies deploy and manage customized GenAI solutions at scale, becoming the first in the world to be internationally certified in Privacy by Design (ISO 31700-1). TELUS won an international Outstanding Organization 2023 prize from the Responsible AI Institute in recognition of its commitment to fostering trust and benefitting society. It is also the first telecom company in
For more information about TELUS' commitment to responsible AI, visit telus.com/responsibleAI.
For more information, please contact:
Sacha Gudmundsson
TELUS Public Relations
Sacha.Gudmundsson@telus.com
About TELUS
TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with more than
Operating in 32 countries around the world, TELUS Digital Experience (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands across strategic industry verticals, including tech and games, communications and media, eCommerce and fintech, banking, financial services and insurance, healthcare, and others.
TELUS Health is a global healthcare leader, which provides employee and family primary and preventive healthcare and wellbeing solutions. Our TELUS team, along with our 100,000 health professionals, are leveraging the combination of TELUS' strong digital and data analytics capabilities with our unsurpassed client service to dramatically improve remedial, preventive and mental health outcomes covering over 75 million lives, and growing, around the world. As the largest provider of digital solutions and digital insights of its kind, TELUS Agriculture & Consumer Goods enables efficient and sustainable production from seed to store, helping improve the safety and quality of food and other goods in a way that is traceable to end consumers.
Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS and our team to contribute
For more information about TELUS, please visit telus.com, follow us at @TELUSNews on X and @Darren_Entwistle on Instagram.
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SOURCE TELUS Communications Inc.
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