Keystone RV Unveils Bold Brand: "Proven in the Wild™"

Rhea-AI Summary

Keystone RV, a leading towable recreational vehicle manufacturer, has launched a comprehensive brand refresh under the tagline 'Proven in the Wild™'. The rebranding includes a new logo inspired by the architectural keystone, representing strength and stability. This marks the company's first major design overhaul in its 30-year history, featuring a modernized visual system across digital platforms, products, and dealer showrooms. The refresh aims to emphasize Keystone's commitment to manufacturing practical and reliable RVs for outdoor enthusiasts. The company is engaging its community through the hashtag #ProvenInTheWild to share camping adventures.

GOSHEN, Ind., June 2, 2025 /PRNewswire/ -- Keystone RV, one of America's leading manufacturers of towable recreational vehicles, has announced a major brand refresh, unveiling a bold new look, voice, and direction under the banner: "Proven in the Wild™."

The refreshed identity captures the spirit of Keystone's community - those who venture off-grid, chase adventure, and rely on their RVs to go the distance.

"This isn't just a rebrand—it's a reveal," said Jeff Runels, President and CEO of Keystone RV. "We're doubling down on who we've always been. 'Proven in the Wild™' speaks to our customers, our team, and our way of doing business for the last 30 years—bold, practical, and ready for anything."

At the heart of the refresh is a redesigned logo inspired by the architectural keystone—the wedge-shaped stone that locks an arch into place. Representing strength, stability, and support in any terrain, the keystone becomes a literal and symbolic foundation of the company's renewed identity.

This marks the first major design overhaul in Keystone's history. The new visual system draws inspiration from nature, movement, and modern utility—delivering a clean, energetic look across digital platforms, products, and dealer showrooms.

"Expertise isn't claimed—it's earned," said Nick Johnson, Vice President of Marketing and Communications. "At Keystone, we've built what matters to real campers for decades. In an age of overhype, Keystone will give our camping customers the proven and practical RVs they ask for."

As part of the launch, Keystone is inviting its community to share stories of their outdoor adventures using the hashtag #ProvenInTheWild.

About Keystone RV Company

Founded in 1996 and headquartered in Goshen, Indiana, Keystone RV Company is the #1 manufacturer of towable RVs in North America and part of THOR Industries (NYSE: THO). Keystone builds iconic brands like Montana, Cougar, Outback, and Sprinter, offering a full lineup of travel trailers, fifth wheels, and toy haulers. Designed to be Proven in the Wild™, Keystone RVs are trusted by those who go further and stay out longer. Learn more at keystonerv.com.

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SOURCE Keystone RV

FAQ

What is the new brand identity of Keystone RV in 2025?

Keystone RV unveiled a new brand identity called 'Proven in the Wild™', featuring a redesigned logo inspired by the architectural keystone and a modernized visual system.

Who is the President and CEO of Keystone RV in 2025?

Jeff Runels is the President and CEO of Keystone RV.

What inspired Keystone RV's new logo design?

The new logo was inspired by the architectural keystone - the wedge-shaped stone that locks an arch into place, symbolizing strength, stability, and support.

How is Keystone RV engaging with its community for the rebrand?

Keystone RV is inviting its community to share their outdoor adventure stories using the hashtag #ProvenInTheWild.

When was the last time Keystone RV underwent a major design overhaul?

This is the first major design overhaul in Keystone's 30-year history.