Target's "Black Friday Now" Continues Helping Guests Shop Safely and Save Millions
Target is enhancing its holiday shopping experience with "Black Friday Now" deals, prioritizing guest safety. As of mid-November, millions of guests are utilizing contactless same-day services like Drive Up and Order Pickup, significantly increasing engagement compared to last year. Popular items include TCL TVs, Apple Watches, and kitchen appliances. Target Circle members benefit from exclusive deals, earning 1% back on purchases. Price adjustments on advertised deals are available until December 24. Target stores will be closed on Thanksgiving, with online deals accessible until stores open on November 27.
- Increased engagement: Millions more guests used contactless same-day services compared to November 2019.
- Attracting new members: 1.5 million new guests joined Target Circle in the first half of November.
- Flexibility in shopping: Offers price adjustments on items until December 24, enhancing customer satisfaction.
- None.
MINNEAPOLIS, Nov. 23, 2020 /PRNewswire/ -- With shoppers officially in the swing of the holiday season, Target is continuing to offer additional ways to save through its "Black Friday Now" deals, with the safety of its guests and team members as its top priority. Today Target also revealed the most popular "Black Friday Now" deals shopped to date, with millions more guests scoring deals using contactless same-day services like Drive Up, Order Pickup and same-day delivery with Shipt than last November.
"Our completely new approach to Black Friday is giving guests flexibility to safely get the best holiday deals on their own terms," said Christina Hennington, executive vice president and chief merchandising officer, Target. "Guests are taking advantage of our safe, contactless options – including shopping in stores or online using our same-day services – to get great 'Black Friday Now' deals on the season's hottest toys, electronics, apparel and more. As we look ahead to the final week of 'Black Friday Now,' Cyber deals and beyond, we'll continue to prioritize safety as guests find incredible value at Target throughout the season."
More "Black Friday Now" Deals and Savings Ahead
Guests can continue to shop "Black Friday Now" deals through Nov. 28, featuring discounts on Toys, Kitchen, Floorcare and Electronics, including video games and select consoles. And while Target stores will be closed on Thanksgiving Day, guests can find "Black Friday Now" deals on Target.com in advance of stores opening at 7 a.m. on Nov. 27.
Members of Target Circle – the retailer's free loyalty program – have access to deals all season long, as well as a chance to earn
Target also is providing guests assurance that they can get Target's best deals whenever they choose to shop. Through Dec. 24, guests can request a price adjustment for any item advertised as a "Black Friday Now" deal if it is offered for a lower price at Target or Target.com. Guests can visit Target.com for "Black Friday Now" deals, to access dozens of gift lists for everyone on their list and to find more details about Cyber as they are made available.
Most Popular "Black Friday Now" Deals
On Nov. 1, Target kicked off its "Black Friday Now" deals available throughout the entire month, allowing guests to get the season's best deals on their terms, without waiting for traditionally busy shopping days. So far, guests have shopped hundreds of thousands of "Black Friday Now" deals, spanning Electronics, Apparel, Beauty, Kitchen, Floorcare and more. The most popular "Black Friday Now" deals shopped so far include:
- TCL 65" Android TV
- Apple Watch Series 6
- Christmas Trees
- Apple AirPods Pro
- Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker
More Guests Choose Same-Day
As guests continue to gravitate toward contactless shopping options, Target made a number of enhancements to its same-day services and made nearly all "Black Friday Now" deals available via Drive Up and Order Pickup, and more deals than ever available via same-day delivery with Shipt. This allows guests the flexibility to shop when and how they want, with the ability to receive purchases same-day, with no membership required. So far in November:
- Millions more guests scored deals using contactless same-day services like Drive Up, Order Pickup and same-day delivery with Shipt than last November.
- The most popular deals shopped using Target's same-day services so far in November include kitchen appliances like coffee makers and air fryers, and men's and women's apparel, including graphic t-shirts.
- Holiday trees and lighting deals are also among the most popular same-day purchases, as guests get an early start on holiday decorating.
Additional details on Target's holiday plans can be found on A Bullseye View.
About Target Corporation
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,900 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For the latest store count or for more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
View original content to download multimedia:http://www.prnewswire.com/news-releases/targets-black-friday-now-continues-helping-guests-shop-safely-and-save-millions-301179084.html
SOURCE Target Corporation
FAQ
What are Target's 'Black Friday Now' deals?
How does Target ensure guest safety during the holiday season?
When will Target's 'Black Friday Now' deals end?
What popular items are part of Target's 'Black Friday Now' deals?
What benefits do Target Circle members receive?
