Target Announces Ongoing Partnership with Actress, Author and Social Media Phenomenon Tabitha Brown

Rhea-AI Summary

Target Corporation (NYSE: TGT) has announced a partnership with actress and social media influencer Tabitha Brown to launch four lifestyle collections. The first release, featuring over 75 apparel, swim, and accessories items priced mainly under $30, will be available starting June 11, 2022. The collaboration aims to spread positivity and joy, aligning with Target's commitment to support Black creators and businesses through its Racial Equity Action and Change initiative. The collections will cover various categories, including home, food, and kitchenware.

Positive

• Partnership with Tabitha Brown enhances Target's brand image and appeal.
• First collection features over 75 items, primarily under $30, targeting affordability.
• Aligns with Target's commitment to support Black-owned businesses and creators.

Negative

• None.

Known for spreading joy with her inspirational content, Tabitha Brown will team up with Target to introduce four lifestyle collections, starting in June 2022

MINNEAPOLIS, May 17, 2022 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced an ongoing partnership with actress, author and social media phenomenon Tabitha Brown, encompassing four limited-time-only collections that will launch over the next year. Celebrated for her daily doses of encouragement, Tabitha Brown is teaming up with Target to deliver positive wellbeing and joy for guests through Brown's vibrant and inspirational style. The collections span categories across apparel, swim and accessories items, home and office, food and kitchenware, entertaining and more. Starting Saturday, June 11, Target guests can shop the first collection of more than 75 apparel, swim and accessories items – with most items under $30 – on Target.com and in most Target stores, while supplies last. 

Tabitha Brown for Target is a progression of Target's existing relationship with Brown, who has been an influencer partner for two years, inspiring Target guests and team members alike with her joyful words of encouragement. In addition, this partnership is one of the many ways Target is continuing to support Black-owned businesses and partner with Black creators and designers, as part of the retailer's Racial Equity Action and Change (REACH) commitment.

"At Target, bringing joy to our guests is at the heart of everything we do. Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help Target continue providing inspirational, inclusive and affordable style for all," said Jill Sando, executive vice president and chief merchandising officer, Target. "We've had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited-time collections that we know guests will love."

"As a small-town girl, I grew up with big dreams and now, those dreams have become a reality," said Tabitha Brown. "Target made me feel seen and created a safe space where I could be my authentic self. To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love and optimism to their everyday lives."

Known as "America's Mom," Tabitha Brown is an actress, author, vegan chef and social media personality. She gained popularity with her viral video content that irresistibly spreads joy, earning the title of one of TikTok's top 10 creators in 2020 and amassing a loyal following of nearly 5 million. Today, Brown stars in a YouTube original kids show, has a reoccurring role on Showtime's "The Chi," co-owns a vegan restaurant and authored "Feeding the Soul" (2021).

The first Tabitha Brown for Target collection includes apparel, swim and accessories items, in bright hues and bold patterns that are easy to mix and match, in sizes XXS-4X. Ranging in price from $10-$44, the collection will be available on Target.com and in most Target stores starting June 11, as well as via Target's contactless same-day pickup options, Drive Up and Order Pickup.

More information about Tabitha Brown for Target and Target's REACH committee is available on ABullseyeView.com. Stay tuned for more updates over the next year and join the conversation on social media using #TargetTabCollab.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. For the latest store count or more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. 

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SOURCE Target Corporation

FAQ

What is the TGT partnership with Tabitha Brown?

Target has launched a partnership with Tabitha Brown to introduce four lifestyle collections, the first of which will be available starting June 11, 2022.

When does the first Tabitha Brown collection launch at Target?

The first collection will launch on June 11, 2022.

What types of products are included in the Tabitha Brown for Target collection?

The collection includes apparel, swimwear, accessories, home items, food, and kitchenware.

How much do the items in the Tabitha Brown collection cost?

Most items in the collection are priced under $30, ranging from $10 to $44.