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TEGNA Names Carrie Yates President and General Manager at WZDX in Huntsville

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TEGNA Inc. (NYSE: TGNA) has appointed Carrie Yates as the new president and general manager of WZDX, their Fox affiliate in Huntsville, Alabama. Yates, who has been serving as interim general manager since spring, will oversee station operations across all platforms, community outreach, and advertiser relations.

Yates brings extensive experience in sales leadership roles across Alabama, including successful stints at WSFA in Montgomery and WAFF in Huntsville. Her track record includes driving record revenue and digital performance. Paul Trelstad, TEGNA's senior VP of media operations, praised Yates' experience and understanding of the Alabama market.

Yates expressed enthusiasm for continuing her work with TEGNA in Huntsville, emphasizing her commitment to the community, employees, and advertisers. She holds a B.S. in Human Environmental Sciences from the University of Alabama Tuscaloosa and has a history of community service involvement.

TEGNA Inc. (NYSE: TGNA) ha nominato Carrie Yates come nuova presidente e direttore generale di WZDX, la loro affiliata Fox a Huntsville, Alabama. Yates, che ha ricoperto il ruolo di direttore generale ad interim dalla primavera, supervisionerà le operazioni della stazione su tutte le piattaforme, le attività di outreach nella comunità e le relazioni con gli inserzionisti.

Yates porta con sé una vasta esperienza in ruoli di leadership nelle vendite in Alabama, inclusi periodi di successo presso WSFA a Montgomery e WAFF a Huntsville. La sua carriera include risultati record in termini di fatturato e performance digitale. Paul Trelstad, vicepresidente senior delle operazioni media di TEGNA, ha elogiato l'esperienza di Yates e la sua comprensione del mercato dell'Alabama.

Yates ha espresso entusiasmo per la sua continuazione del lavoro con TEGNA a Huntsville, sottolineando il suo impegno verso la comunità, i dipendenti e gli inserzionisti. Ha conseguito una laurea in Scienze Ambientali Umane presso l'Università dell'Alabama a Tuscaloosa e ha una storia di coinvolgimento nel servizio alla comunità.

TEGNA Inc. (NYSE: TGNA) ha nombrado a Carrie Yates como la nueva presidenta y gerente general de WZDX, su afiliada de Fox en Huntsville, Alabama. Yates, quien ha estado sirviendo como gerente general interina desde la primavera, supervisará las operaciones de la estación en todas las plataformas, la divulgación comunitaria y las relaciones con los anunciantes.

Yates aporta una amplia experiencia en roles de liderazgo en ventas en Alabama, incluyendo períodos exitosos en WSFA en Montgomery y WAFF en Huntsville. Su trayectoria incluye impulsar ingresos récord y desempeño digital. Paul Trelstad, vicepresidente senior de operaciones de medios de TEGNA, elogió la experiencia de Yates y su comprensión del mercado de Alabama.

Yates expresó entusiasmo por continuar su trabajo con TEGNA en Huntsville, enfatizando su compromiso con la comunidad, los empleados y los anunciantes. Tiene una licenciatura en Ciencias Ambientales Humanas de la Universidad de Alabama en Tuscaloosa y tiene un historial de participación en servicios comunitarios.

TEGNA Inc. (NYSE: TGNA)는 Carrie Yates를 앨라배마 헌츠빌에 있는 Fox 제휴 방송사 WZDX의 새로운 사장 겸 총괄 관리자로 임명했습니다. Yates는 봄부터 임시 총괄 관리자로 활동해왔으며, 모든 플랫폼의 방송국 운영, 지역 사회 활동 및 광고주와의 관계를 감독합니다.

Yates는 앨라배마의 판매 리더십 역할에서 폭넓은 경험을 쌓았으며, 몽고메리의 WSFA와 헌츠빌의 WAFF에서 성공적인 경력을 쌓았습니다. 그녀의 경력은 기록적인 수익과 디지털 성과를 주도하는 것을 포함합니다. TEGNA의 미디어 운영 수석 부사장인 Paul Trelstad는 Yates의 경험과 앨라배마 시장에 대한 이해를 높이 평가했습니다.

Yates는 헌츠빌에서 TEGNA와의 일을 계속할 수 있게 되어 열정을 표했으며, 지역 사회, 직원 및 광고주에 대한 헌신을 강조했습니다. 그녀는 앨라배마 대학교 터스크룰루사 캠퍼스에서 인간 환경 과학 학사 학위를 받았으며, 지역 사회 서비스 참여 이력이 있습니다.

TEGNA Inc. (NYSE: TGNA) a nommé Carrie Yates comme nouvelle présidente et directrice générale de WZDX, son affilié Fox à Huntsville, Alabama. Yates, qui a été directrice générale par intérim depuis le printemps, supervisera les opérations de la station sur toutes les plateformes, l'engagement communautaire et les relations avec les annonceurs.

Yates apporte une expérience considérable dans des rôles de leadership en vente en Alabama, notamment des heures de succès à WSFA à Montgomery et WAFF à Huntsville. Son parcours inclut des revenus records et des performances numériques. Paul Trelstad, vice-président senior des opérations médias de TEGNA, a salué l'expérience de Yates et sa compréhension du marché de l'Alabama.

Yates a exprimé son enthousiasme à continuer son travail avec TEGNA à Huntsville, soulignant son engagement envers la communauté, les employés et les annonceurs. Elle est titulaire d'une licence en sciences environnementales humaines de l'Université de l'Alabama à Tuscaloosa et a un historique d'implication dans les services communautaires.

TEGNA Inc. (NYSE: TGNA) hat Carrie Yates zur neuen Präsidentin und Generalmanagerin von WZDX, ihrem Fox-Partner in Huntsville, Alabama, ernannt. Yates, die seit dem Frühling als interimistische Generalmanagerin tätig ist, wird die Betriebsabläufe der Station auf allen Plattformen, die Öffentlichkeitsarbeit in der Gemeinde und die Beziehungen zu den Werbekunden überwachen.

Yates bringt umfangreiche Erfahrung in Verkaufsführungsrollen in Alabama mit, einschließlich erfolgreicher Einsätze bei WSFA in Montgomery und WAFF in Huntsville. Ihre Erfolgsgeschichte umfasst die Steigerung von Rekordumsätzen und digitalen Leistungen. Paul Trelstad, Senior Vice President für Medienoperationen bei TEGNA, lobte Yates' Erfahrung und ihr Verständnis für den Alabama-Markt.

Yates äußerte ihre Begeisterung, ihre Arbeit mit TEGNA in Huntsville fortzusetzen, und betonte ihr Engagement für die Gemeinde, die Mitarbeiter und die Werbekunden. Sie hat einen Bachelor-Abschluss in Human Environmental Sciences von der University of Alabama in Tuscaloosa und kann auf ein Engagement für die Gemeindearbeit zurückblicken.

Positive
  • Appointment of experienced local leader as president and general manager
  • Track record of driving record revenue and digital performance in previous roles
  • Deep understanding of the Alabama market
Negative
  • None.

TYSONS, Va.--(BUSINESS WIRE)-- TEGNA Inc. (NYSE: TGNA) today announced that Carrie Yates has been named president and general manager at WZDX, TEGNA’s Fox affiliate serving Huntsville, Alabama, effective immediately. Yates has been the interim general manager since the retirement of Larry Audas this past spring. In her role, Yates is responsible for overseeing the station’s operations across all platforms, as well as community outreach efforts and driving results for advertisers.

Carrie Yates will lead station operations at TEGNA's WZDX in Huntsville, Alabama. (Photo: Business Wire)

Carrie Yates will lead station operations at TEGNA's WZDX in Huntsville, Alabama. (Photo: Business Wire)

Yates has a track record of success in sales leadership roles serving clients in Alabama, most recently at WSFA in Montgomery and WAFF in Huntsville before joining WZDX in 2020. At WSFA she led the station to record revenue and digital performance. Earlier in her career, Yates was national sales manager at WALA and WFNA, and local and regional account executive at WALA and WBPG in Mobile, Alabama.

“Carrie’s extensive experience as a sales leader and business strategist, combined with her deep understanding of the Alabama market, uniquely positions her to lead the WZDX team and serve the Huntsville community,” said Paul Trelstad, senior vice president, media operations, TEGNA.

“I'm thrilled to continue my work with TEGNA in Huntsville—a city I’m proud to call home with my family. My commitment to our community, dedicated employees, and valued advertisers has never been stronger. Huntsville is thriving, and I’m eager to help serve and drive innovation at the station and across the market,” said Yates.

Yates has a history of community service and professional affiliations in the various markets in which she has served, including community crisis centers and advertising trade associations.

Yates graduated magna cum laude from the University of Alabama Tuscaloosa with a B.S. in Human Environmental Sciences.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

For media inquiries, contact:

Anne Bentley

Vice President, Chief Communications Officer

703-873-6366

abentley@TEGNA.com

For investor inquiries, contact:

Julie Heskett

Senior Vice President, Chief Financial Officer

703-873-6747

investorrelations@TEGNA.com

Source: TEGNA Inc.

FAQ

Who is the new president and general manager of WZDX in Huntsville?

Carrie Yates has been named the new president and general manager of WZDX, TEGNA's Fox affiliate in Huntsville, Alabama.

What is Carrie Yates' background in the Alabama media market?

Carrie Yates has extensive experience in sales leadership roles across Alabama, including successful stints at WSFA in Montgomery and WAFF in Huntsville. She has a track record of driving record revenue and digital performance.

How might Carrie Yates' appointment impact TEGNA's (TGNA) operations in Huntsville?

Yates' appointment is expected to bring strong local market knowledge and a history of successful revenue generation to WZDX, potentially strengthening TEGNA's position in the Huntsville market.

What are Carrie Yates' main responsibilities as president and general manager at WZDX?

Yates will be responsible for overseeing the station's operations across all platforms, as well as community outreach efforts and driving results for advertisers.

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