Truist names Claudia Davis Adamson as head of small business banking

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Truist Financial (NYSE: TFC) has appointed Claudia Davis Adamson as head of small business banking. Adamson will oversee strategic execution for deposits, lending, payments solutions, data analytics, operations, and client experience for over 1.2 million small business clients through Small Business Direct, Business Connect, and SBA lending solutions.

Adamson brings more than 20 years of experience in the banking sector, most recently serving as managing director and U.S. head of business banking at HSBC. She will report to Chief Consumer and Small Business Banking Officer Dontá Wilson and join Truist's Operating Council. The appointment strengthens Truist's Consumer and Small Business Banking division, which serves over 14 million retail, premier, and small business clients through digital banking, virtual service centers, and more than 1,900 community banking branches.

Positive

• Strategic hire of experienced executive with 20+ years in banking sector
• Large existing client base of 1.2 million small business customers
• Extensive banking network with 1,900+ community branches
• Diverse service offerings including digital banking, virtual centers, and specialized lending solutions

Negative

• None.

CHARLOTTE, N.C., April 1, 2025 /PRNewswire/ -- Truist Financial Corporation (NYSE: TFC) today announced it has hired Claudia Davis Adamson as head of small business banking. As part of Consumer and Small Business Banking, Adamson will lead the team serving small business clients with personalized advice and specialized financial solutions delivered through caring partnerships within the most attractive growth markets in the U.S.

Adamson will lead strategic execution for all areas of small business banking including deposits, lending, and payments solutions; data and analytics, operations and governance, and client experience for more than 1.2 million small business clients through Small Business Direct, Business Connect, and SBA lending solutions. Adamson will join Truist this summer, reporting to Chief Consumer and Small Business Banking Officer Dontá Wilson, and serve as a member of the Truist Operating Council.

"As a dynamic leader with extensive knowledge of the business sector, Adamson's proven track record of building highly successful teams and creating success for clients makes her a natural fit for this important leadership role at Truist," said Wilson. "At Truist, our purpose is to inspire and build better lives and communities, and small businesses play a significant role in shaping the health and prosperity of our communities. Adamson's purposeful leadership will ensure that, as small business owners care for our communities, we do our job to care for them."

With more than 20 years of experience focusing on small and midsize enterprise, middle market, and large corporate sector clients, Adamson most recently served as managing director, U.S. head of business banking, and as part of the executive committee for the U.S. commercial bank at HSBC. During her 10-year tenure, she also served as regional executive of corporate banking and U.S. head of sales intelligence for U.S. commercial banking along with championing culture and employee engagement as U.S. head of people excellence. Previously, Adamson served as director and regional executive for London corporate banking at Barclays. Adamson holds a bachelor's in mathematics and computer science from Converse University and studied at the London Business School.

Truist Consumer and Small Business Banking serves more than 14 million retail, premier, and small business clients with deposits, lending, payments, and investment solutions through digital banking, virtual service centers, and more than 1,900 community banking branches across the Southeast, Mid-Atlantic, and Texas. It also includes national consumer lending businesses LightStream, Dealer Financial Services, Regional Acceptance Corporation, Sheffield Financial, and Service Finance Company as well as consumer capital markets.

About Truist
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. As a leading U.S. commercial bank, Truist has leading market share in many of the high-growth markets across the country. Truist offers a wide range of products and services through our wholesale and consumer businesses, including consumer and small business banking, commercial banking, corporate and investment banking, wealth management, payments, and specialized lending businesses. Headquartered in Charlotte, North Carolina, Truist is a top 10 commercial bank with total assets of $531 billion as of Dec. 31, 2024. Truist Bank, Member FDIC. Learn more at Truist.com.

 

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SOURCE Truist Financial Corporation

FAQ

What role will Claudia Davis Adamson take at Truist Financial (TFC)?

Claudia Davis Adamson will serve as head of small business banking at Truist, leading strategic execution for deposits, lending, and payments solutions for over 1.2 million small business clients.

How many small business clients does Truist (TFC) currently serve?

Truist serves more than 1.2 million small business clients through Small Business Direct, Business Connect, and SBA lending solutions.

What is the current reach of Truist's (TFC) Consumer and Small Business Banking division?

Truist's Consumer and Small Business Banking division serves over 14 million clients through digital banking, virtual centers, and 1,900+ community banking branches across the Southeast, Mid-Atlantic, and Texas.

What was Claudia Davis Adamson's previous position before joining Truist (TFC)?

Prior to joining Truist, Adamson served as managing director and U.S. head of business banking at HSBC, where she was also part of the executive committee for U.S. commercial bank.