AppBrilliance Brings Real-Time Frictionless Payments to Closed Loop Digital Wallets With RTP & FedNow
AppBrilliance, a pioneer in real-time payment solutions, is leveraging a recent rule change by The Clearing House to expand Real Time Payments (RTP) to closed-loop digital wallets in the US. The company's Money API™ platform enables payment processors, retailers, and merchants to reduce costs and boost customer loyalty by integrating real-time payments over RTP and FedNow network rails.
Key benefits include:
- Drastically reduced payment processing costs
- Enhanced customer loyalty with seamless payment experiences
- Reduced fraud and chargebacks
- Increased sales through reduced friction at point-of-sale and online
AppBrilliance is partnering with leading payment processors, digital wallet platforms, and banks to bring scalable, real-time payment solutions to market and power the next generation of payment applications.
AppBrilliance, pioniere nelle soluzioni di pagamento in tempo reale, sta sfruttando una recente modifica normativa da parte di The Clearing House per estendere i Pagamenti in Tempo Reale (RTP) ai portafogli digitali a circuito chiuso negli Stati Uniti. La piattaforma Money API™ dell'azienda consente ai processori di pagamento, ai rivenditori e ai commercianti di ridurre i costi e aumentare la fedeltà dei clienti integrando i pagamenti in tempo reale attraverso i RTP e le reti FedNow.
I principali vantaggi includono:
- Costi di elaborazione dei pagamenti drasticamente ridotti
- Maggiore fedeltà dei clienti grazie a esperienze di pagamento senza soluzione di continuità
- Riduzione delle frodi e dei chargeback
- Aumento delle vendite attraverso una minore friction al punto vendita e online
AppBrilliance sta collaborando con i principali processori di pagamento, le piattaforme di portafogli digitali e le banche per portare soluzioni di pagamento in tempo reale scalabili sul mercato e alimentare la prossima generazione di applicazioni di pagamento.
AppBrilliance, un pionero en soluciones de pago en tiempo real, está aprovechando un reciente cambio de norma por parte de The Clearing House para expandir los Pagos en Tiempo Real (RTP) a carteras digitales de circuito cerrado en los EE. UU. La plataforma Money API™ de la empresa permite a los procesadores de pagos, minoristas y comerciantes reducir costos y aumentar la lealtad del cliente al integrar pagos en tiempo real a través de RTP y las redes FedNow.
Los principales beneficios incluyen:
- Costos de procesamiento de pagos drásticamente reducidos
- Aumento de la lealtad del cliente con experiencias de pago sin interrupciones
- Reducción del fraude y de las devoluciones de cargo
- Aumento de ventas mediante la reducción de la fricción en el punto de venta y en línea
AppBrilliance se está asociando con los principales procesadores de pago, plataformas de carteras digitales y bancos para llevar al mercado soluciones de pago en tiempo real escalables y potenciar la próxima generación de aplicaciones de pago.
AppBrilliance는 실시간 결제 솔루션의 선두주자로서, The Clearing House의 최근 규정 변경을 활용하여 미국의 폐쇄형 디지털 지갑으로 실시간 결제 (RTP)를 확대하고 있습니다. 회사의 Money API™ 플랫폼은 결제 처리업체, 소매업체 및 상인이 RTP 및 FedNow 네트워크를 통해 실시간 결제를 통합하여 비용을 절감하고 고객 충성도를 높일 수 있도록 합니다.
주요 이점은 다음과 같습니다:
- 결제 처리 비용 대폭 절감
- 원활한 결제 경험을 통한 고객 충성도 강화
- 사기 및 청구 취소 감소
- 판매 시점 및 온라인에서의 마찰 감소를 통한 판매 증가
AppBrilliance는 시장에 확장 가능한 실시간 결제 솔루션을 제공하고 차세대 결제 응용 프로그램에 힘을 주기 위해 주요 결제 처리업체, 디지털 지갑 플랫폼 및 은행과 협력하고 있습니다.
AppBrilliance, un pionnier des solutions de paiement en temps réel, tire parti d'un recent changement de règle par The Clearing House pour étendre les Paiements en Temps Réel (RTP) aux portefeuilles numériques à circuit fermé aux États-Unis. La plateforme Money API™ de l'entreprise permet aux processeurs de paiement, aux détaillants et aux marchands de réduire les coûts et d'augmenter la fidélité des clients en intégrant des paiements en temps réel via les réseaux RTP et FedNow.
Les avantages clés comprennent :
- Réduction drastique des coûts de traitement des paiements
- Fidélité accrue des clients avec des expériences de paiement sans faille
- Réduction de la fraude et des rétrofacturations
- Augmentation des ventes grâce à une friction réduite au point de vente et en ligne
AppBrilliance s'associe à des processeurs de paiement, à des plateformes de portefeuille numérique et à des banques de premier plan pour proposer des solutions de paiement en temps réel évolutives sur le marché et alimenter la prochaine génération d'applications de paiement.
AppBrilliance, ein Pionier im Bereich der Echtzeitzahlungslösungen, nutzt eine recente Regeländerung von The Clearing House, um Echtzeitzahlungen (RTP) auf geschlossene digitale Geldbörsen in den USA auszudehnen. Die Money API™-Plattform des Unternehmens ermöglicht es Zahlungsabwicklern, Einzelhändlern und Händlern, Kosten zu senken und die Kundenbindung durch die Integration von Echtzeitzahlungen über RTP- und FedNow-Netzwerke zu steigern.
Die wichtigsten Vorteile sind:
- Drastisch gesenkte Zahlungskosten
- Erhöhte Kundenbindung durch nahtlose Zahlungserfahrungen
- Verringerung von Betrug und Rückbuchungen
- Umsatzsteigerung durch verringerte Reibung an der Verkaufsstelle und online
AppBrilliance kooperiert mit führenden Zahlungsabwicklern, digitalen Wallet-Plattformen und Banken, um skalierbare, Echtzeitzahlungslösungen auf den Markt zu bringen und die nächste Generation von Zahlungsanwendungen voranzutreiben.
- Expansion of Real Time Payments (RTP) to closed-loop digital wallets in the US
- Potential for significant reduction in payment processing costs for merchants
- Enhanced customer loyalty through improved payment experiences
- Reduced fraud and chargebacks with instant good funds
- Partnerships with leading payment processors, digital wallet platforms, and banks
- None.
Insights
AppBrilliance's integration of Real-Time Payments (RTP) into closed-loop digital wallets marks a significant shift in the U.S. payment landscape. This innovation addresses a important gap in the market, potentially disrupting traditional payment methods and aligning the U.S. more closely with global digital wallet trends.
The financial implications are substantial:
- For retailers: Potential for dramatic reduction in payment processing costs, which typically range from
1.5% to3.5% of transaction value for credit cards. - For banks: New revenue streams from increased RTP usage, offsetting potential losses from reduced card transaction fees.
- For consumers: Enhanced convenience and potentially lower prices as merchants pass on savings.
However, challenges remain. The success of this initiative hinges on widespread adoption by both merchants and consumers. The network effect is important - the value increases as more participants join. Additionally, the regulatory landscape for real-time payments is still evolving, which could impact future growth and implementation.
Investors should monitor adoption rates among major retailers and consumer feedback. If successful, this could reshape the competitive dynamics in the payments industry, potentially impacting traditional payment processors and card networks.
AppBrilliance's move to bring RTP to closed-loop wallets is a strategic response to evolving consumer preferences and global payment trends. This innovation could significantly impact market dynamics:
- Market Potential: The U.S. digital wallet market, valued at
1.25 trillion in 2023, is projected to reach2.83 trillion by 2028, growing at a CAGR of17.7% . - Competitive Landscape: This move positions AppBrilliance as a frontrunner in the real-time payment space, potentially challenging established players like PayPal and Square.
- Consumer Behavior: As digital wallet usage increases, we may see a shift away from traditional credit and debit card usage, especially among younger demographics.
The success of this initiative could accelerate the adoption of closed-loop wallets beyond current leaders like Starbucks and Chick-fil-A. However, consumer education and trust-building will be important for widespread adoption. The ability to offer seamless, frictionless payments could be a significant differentiator for retailers in an increasingly competitive e-commerce landscape.
Investors should watch for partnerships between AppBrilliance and major retailers or payment processors, as these could indicate the potential for rapid scaling and market penetration.
Companies like Starbucks™, CVS™, Dunkin™', Chick-fil-A™ and many other successful businesses have long provided engaging customer payment experiences with their closed-loop wallets, but had to rely on funding those accounts with conventional payment sources like debit/credit cards or ACH. Outside the
This breakthrough enables payment processors, retailers, and merchants to drastically reduce payment processing costs and boost customer loyalty with closed-loop wallet apps by integrating real-time payments over The Clearing House's RTP and FedNow network rails from the largest banks in the US.
Revolutionizing The Consumer Payment Experience of RTP/RfP
AppBrilliance's patented Money API™ platform works with banks' Request for Payment (RfP) APIs to seamlessly create consumer-friendly closed-loop payment experiences. Only Money API™ allows for
"Today's competitive market is looking for ways to replicate the success of top-performing apps offering closed-loop payment solutions. Our platform extends digital wallet platforms with real-time, consumer-friendly payments over RTP/RfP, making it easier than ever for businesses to enhance customer satisfaction and loyalty while reducing payment acceptance cost, fraud and chargebacks with instant good funds. The recent approval of the payments use-case for closed loop digital wallets by The Clearing House in May marks the beginning of a transformative journey for real-time consumer payments in the US," said C. Eric Smith, AppBrilliance's Founder and CEO.
Unlocking Strategic Value for Partners
AppBrilliance is not only transforming the payment landscape but also presenting a unique opportunity for strategic partners to capitalize on:
- Innovation Leadership: Our patented technology and pioneering approach represent a fundamental innovation in pay-by-bank, A2A and real-time payment platforms.
- Market Expansion: Tap into new revenue streams by integrating real-time payments into improved and customized closed-loop wallet strategies.
- Enhanced Customer Payment Experiences: Drive higher customer retention and satisfaction with seamless, real-time payment experiences where the consumer never has to leave the wallet application.
Key Benefits for Retailers and Merchants
- Cost Efficiency: Slash payment processing costs while reducing fraud and chargebacks by leveraging real-time payments over new banking network rails.
- Enhanced Customer Loyalty: Provide a seamless, fast, and secure payment experience within the closed-loop wallet that keeps customers coming back.
- Increased Sales: Reduce friction at the point-of-sale and online, leading to higher conversion rates and customer satisfaction.
Strategic Partnerships and Market Demand
To meet the growing demand, AppBrilliance is partnering with leading payment processors, digital wallet platforms, and banks looking to transform the payment experience. These collaborations will bring scalable, real-time payment solutions to market and power the next generation of payment applications.
About AppBrilliance
Founded in 2016, AppBrilliance is backed by Truist Ventures, the corporate venture capital arm of Truist Financial (NYSE: TFC). The company provides seamless integration of real-time payment (RTP) systems from The House and FedNow enabling card-free, frictionless and secure transactions. AppBrilliance's technology is protected by multiple issued US patents. For more information and to see our technology in action, visit: appbrilliance.com.
AppBrilliance Media Contact:
C. Eric Smith
Founder/CEO, AppBrilliance Inc.
eric@appbrilliance.com
Call to Action
Join the revolution in real-time payments today. Contact us to explore how AppBrilliance can transform your closed-loop wallet strategy and take your customer payment experience to the next level.
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SOURCE AppBrilliance , Inc.
FAQ
What is AppBrilliance's Money API™ platform?
How does AppBrilliance's solution benefit retailers and merchants?
What recent rule change is AppBrilliance leveraging for its RTP expansion?
How does AppBrilliance's Money API™ work with banks' Request for Payment (RfP) APIs?
