Rancho® to Be Featured at 56th Annual Easter Jeep Safari

Rhea-AI Summary

Rancho, a brand under Tenneco (NYSE: TEN), will participate in the 56th Easter Jeep Safari in Moab, Utah, from April 9 to April 17, 2022. The brand will sponsor trail runs and showcase its latest suspension products, including the RS7MT shock absorber and steering stabilizer, at the Vendor Show on April 14-15. These products are designed for enhanced vehicle control and durability, supporting off-road driving and towing applications. Tenneco reported $18 billion in revenue for 2021, indicating significant market presence.

Positive

• Rancho's participation in the Easter Jeep Safari enhances brand visibility and market reach.
• Introduction of RS7MT shock absorber and steering stabilizer may attract new customers and increase sales.

Negative

• None.

Leading Performance Suspension and Shocks Brand to Sponsor Trail Runs, Showcase Products at Vendor Show and Expo

SOUTHFIELD, Mich., April 8, 2022 /PRNewswire/ -- Representatives from Rancho^® performance suspension and shocks, a leading brand from Tenneco's (NYSE: TEN) DRiV group, will be attending the 56^th annual Easter Jeep Safari (EJS) in Moab, Utah, April 9 through April 17, 2022. In addition to sponsoring select trail runs, the Rancho team will be there to showcase its latest suspension technologies at the RR4W EJS Vendor Show and Expo on April 14-15.

Among its featured product offerings at EJS is the Rancho RS7MT^® shock absorber. This latest offering from Rancho features an eye-catching design that, like other Rancho products, is designed to fit right out of the box, with application-specific mounting and no need for installing sleeves or other extra hardware. Each RS7MT shock features an integrated dirt wiper sealing system that helps keep moisture, dirt and other debris from contaminating the shock, and a hardened piston rod that resists scuffs and corrosion.  Its large two-inch monotube body filled with all-weather fluid allows for cooler operation, increased vehicle control, and ability to withstand internal temperatures of -40 to 248° Fahrenheit.

Also featured is the new RS7MT steering stabilizer. Specifically designed for vehicles with oversized tires and wheels, the RS7MT steering stabilizer is also highly effective in the dissipation of heat and in keeping out dirt and debris thanks to the same integrated dirt wiper sealing system used on the RS7MT shock. The RS7MT steering stabilizer is ideal for off-road driving and towing applications and features a hardened piston rod that resists scuffs and corrosion, and an internal rebound bumper to smooth out the ride on any terrain.

"Drivers that are looking to upgrade the performance of their Jeeps should look no further than the full array of products that Rancho has to offer," said Michael Sype, brand manager, Rancho. "We are excited to be able to participate in the EJS and can't wait to show off how well our products perform with precision handling and control for an exhilarating on- or off-road experience."

The Rancho brand specializes in performance suspension systems, shock absorbers, ride control products and popular rockGEAR^® off-road performance accessories.  Known for the off-road market's first nine-position adjustable shock absorber, the RS9000^®XL (which allows off-road enthusiasts to adjust the level of compression/rebound damping to suit their riding style), Rancho continues to add fully-engineered, industry-leading technologies like Dynamic Rebound Springs (DRS), D2 bushings and more. 
The Easter Jeep Safari consists of trail rides, mostly day long trips, departing from Moab throughout the 9-day-long event that draws off-road enthusiasts from all over the country. The official event is hosted by the Red Rock 4-Wheelers Inc., one of the local four-wheel drive clubs of Moab.

To learn more, visit GoRancho.com.

About Tenneco

Tenneco is one of the world's leading designers, manufacturers and marketers of automotive products for original equipment and aftermarket customers, with full year 2021 revenues of $18 billion and approximately 71,000 team members working at more than 260 sites worldwide. Through our four business groups, Motorparts, Performance Solutions, Clean Air and Powertrain, Tenneco is driving advancements in global mobility by delivering technology solutions for diversified global markets, including light vehicle, commercial truck, off-highway, industrial, motorsport and the aftermarket.

Visit www.tenneco.com to learn more.

CONTACT:                           

Karen Shulhan (DRiV) – 313.617.2086

karen.shulhan@driv.com

Bill Dawson (DRiV) – 847.482.5807
bdawson@driv.com

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SOURCE DRiV

FAQ

What will Rancho showcase at the 2022 Easter Jeep Safari?

Rancho will showcase its RS7MT shock absorber and steering stabilizer, highlighting their performance and durability.

When is the 2022 Easter Jeep Safari taking place?

The 2022 Easter Jeep Safari will occur from April 9 to April 17, 2022, in Moab, Utah.

How does Rancho's new RS7MT shock absorber benefit off-road vehicles?

The RS7MT shock absorber features an integrated dirt wiper sealing system, a hardened piston rod, and is designed for cooler operation, enhancing vehicle control and performance.

What is Tenneco's revenue for 2021?

Tenneco reported revenues of $18 billion for the full year 2021.

What is the significance of Rancho sponsoring trail runs at the Easter Jeep Safari?

Sponsoring trail runs allows Rancho to engage directly with off-road enthusiasts, increasing brand recognition and potential sales.