Trip.com Group Highlights Golden Week 2024 Travel Shifts: Chinese Tourists Explore Beyond Capitals and Lesser-Known Options
Trip.com Group's data reveals notable travel trends for China's upcoming Golden Week holiday in October 2024. Key highlights include:
1. Hotel bookings peak on October 1st, with average stays over 7 days.
2. Mid to high-star hotels drive consumption, with 5-star bookings in Europe growing faster than in Asia-Pacific.
3. Long-haul destinations are on the rise, with European stays surpassing 10-14 days.
4. Travelers are exploring lesser-known destinations in Asia-Pacific and Europe.
5. Live entertainment is fueling tourism, especially among millennials in the APAC region.
6. Inbound tourism to China is growing, with 9 out of 10 top outbound destinations also being top inbound source markets.
The data reflects a shift towards high-quality, diverse travel experiences and a growing interest in cultural immersion beyond major capitals.
I dati di Trip.com Group rivelano notevoli tendenze di viaggio per le prossime vacanze della Settimana d'Oro in Cina nell'ottobre 2024. I punti salienti includono:
1. Le prenotazioni alberghiere raggiungono il picco il 1° ottobre, con soggiorni medi superiori ai 7 giorni.
2. Hotel di media e alta categoria guidano il consumo, con le prenotazioni di hotel a 5 stelle in Europa che crescono più rapidamente rispetto all'Asia-Pacifico.
3. Destinazioni a lungo raggio sono in aumento, con soggiorni in Europa che superano i 10-14 giorni.
4. I viaggiatori stanno esplorando destinazioni meno conosciute in Asia-Pacifico e Europa.
5. Intrattenimento dal vivo spinge il turismo, soprattutto tra i millennial nella regione APAC.
6. Il turismo inbound verso la Cina è in crescita, con 9 delle 10 principali destinazioni outbound che sono anche i principali mercati di provenienza inbound.
I dati riflettono un cambiamento verso esperienze di viaggio di alta qualità e diversificate e un crescente interesse per l'immersione culturale al di là delle principali capitali.
Los datos de Trip.com Group revelan notables tendencias de viaje para las próximas vacaciones de la Semana Dorada en China en octubre de 2024. Los aspectos destacados incluyen:
1. Las reservas de hoteles alcanzan su punto máximo el 1 de octubre, con estancias promedio de más de 7 días.
2. Hoteles de media a alta categoría impulsan el consumo, con reservas de 5 estrellas en Europa creciendo más rápido que en Asia-Pacífico.
3. Destinos de larga distancia están en aumento, con estancias en Europa que superan los 10-14 días.
4. Los viajeros están explorando destinos menos conocidos en Asia-Pacífico y Europa.
5. Entretenimiento en vivo alimenta el turismo, especialmente entre los millennials en la región APAC.
6. El turismo receptivo a China está creciendo, con 9 de los 10 principales destinos de salida también siendo los principales mercados de origen receptivo.
Los datos reflejan un cambio hacia experiencias de viaje de alta calidad y diversas, y un creciente interés en la inmersión cultural más allá de las principales capitales.
Trip.com Group의 데이터는 2024년 10월 중국의 황금 주말 연휴에 대한 주목할 만한 여행 트렌드를 밝혀냅니다. 주요 사항은 다음과 같습니다:
1. 호텔 예약은 10월 1일에 정점에 달하며, 평균 숙박일수는 7일을 초과합니다.
2. 중상급 및 고급 호텔이 소비를 주도하며, 유럽의 5성급 호텔 예약이 아시아 태평양보다 빠르게 증가하고 있습니다.
3. 장거리 여행지가 증가하고 있으며, 유럽에서의 숙박은 10-14일을 초과합니다.
4. 여행객들은 아시아 태평양과 유럽의 덜 알려진 여행지를 탐험하고 있습니다.
5. 라이브 엔터테인먼트가 관광을 촉진하고 있으며, 특히 APAC 지역의 밀레니얼 사이에서 인기를 얻고 있습니다.
6. 중국으로의 inbound 관광이 증가하고 있으며, 10대의 주요 outbound 여행지 중 9개가 Top inbound 시장에 해당합니다.
데이터는 품질 높은 다양한 여행 경험을 향한 변화와 주요 수도를 넘어 문화적 몰입에 대한 관심이 증가하고 있음을 반영합니다.
Les données de Trip.com Group révèlent des tendances de voyage notables pour les prochaines vacances de la Semaine d'Or en Chine en octobre 2024. Les points saillants comprennent :
1. Les réservations d'hôtels atteignent leur pic le 1er octobre, avec des séjours moyens de plus de 7 jours.
2. Les hôtels de catégorie moyenne à supérieure stimulent la consommation, avec une augmentation plus rapide des réservations d'hôtels 5 étoiles en Europe qu'en Asie-Pacifique.
3. Les destinations lointaines sont en hausse, avec des séjours en Europe dépassant les 10-14 jours.
4. Les voyageurs explorent des destinations moins connues en Asie-Pacifique et en Europe.
5. Le divertissement en direct alimente le tourisme, notamment parmi les milléniaux dans la région APAC.
6. Le tourisme entrant en Chine est en croissance, avec 9 des 10 principales destinations sortantes étant également les principaux marchés sources entrants.
Les données reflètent un changement vers des expériences de voyage de haute qualité et diversifiées, ainsi qu'un intérêt croissant pour l'immersion culturelle au-delà des principales capitales.
Die Daten von Trip.com Group zeigen bemerkenswerte Reise-Trends für den bevorstehenden Golden Week-Urlaub in China im Oktober 2024. Zu den wichtigsten Punkten gehören:
1. Die Hotelbuchungen erreichen ihren Höhepunkt am 1. Oktober, mit durchschnittlichen Aufenthalten von über 7 Tagen.
2. Hotels der mittleren und oberen Kategorie treiben den Konsum an, wobei die Buchungen von 5-Sterne-Hotels in Europa schneller wachsen als in Asien-Pazifik.
3. Langstreckenziele gewinnen an Beliebtheit, mit Aufenthalten in Europa von über 10-14 Tagen.
4. Reisende erkunden wenig bekannte Reiseziele in Asien-Pazifik und Europa.
5. Live-Unterhaltung fördert den Tourismus, insbesondere bei Millenialen in der APAC-Region.
6. Der Incoming-Tourismus nach China wächst, wobei 9 der 10 wichtigsten Outbound-Ziele auch die Hauptquellenmärkte für Incoming darstellen.
Die Daten spiegeln einen Wandel hin zu hochqualitativen, vielfältigen Reiseerlebnissen und ein wachsendes Interesse an kultureller Immersion jenseits der Hauptstädte wider.
- Hotel bookings for Golden Week show year-on-year growth
- Significant drop in average air ticket prices for top outbound destinations
- Increase in long-haul flights compared to pre-pandemic levels in 2019
- Growth in visa applications, submitted 29 days earlier than last year
- Inbound tourism to China shows encouraging growth in bookings
- None.
Insights
The Golden Week 2024 data from Trip.com Group reveals significant shifts in Chinese outbound tourism patterns, with potential impacts on global travel markets:
- Increased interest in mid to high-end hotels and lesser-known destinations suggests a maturing Chinese tourist market seeking unique experiences.
- Long-haul travel growth, particularly to Europe, indicates expanding horizons and higher spending potential.
- The trend towards multi-destination trips in Europe (30% of bookings) could benefit multiple markets within the region.
- Surge in visa applications (68 days in advance) points to more planned, potentially higher-value trips.
- Rising interest in concerts and live entertainment presents opportunities for destination marketing and event-based tourism strategies.
These trends could lead to more diversified revenue streams for travel companies and destinations catering to Chinese tourists, potentially boosting stock performance for well-positioned firms in the sector.
Trip.com Group's report on Golden Week 2024 trends highlights several positive indicators for the company and the broader travel industry:
- Increased booking growth year-over-year suggests strong revenue potential for Q4 2024.
- Shift towards higher-quality accommodations could drive higher average transaction values and improved margins.
- Longer average stay durations, especially for long-haul trips, may lead to increased total spend per traveler.
- Growing interest in lesser-known destinations could help Trip.com Group differentiate its offerings and potentially capture market share from competitors.
- The cross-border surge in inbound tourism indicates a balanced growth strategy, potentially reducing reliance on outbound Chinese tourism alone.
These trends suggest Trip.com Group is well-positioned to capitalize on evolving travel patterns, which could positively impact its financial performance and stock valuation in the coming quarters.
- Mid to high-star hotels drive consumption
- Chinese travellers are seeking destinations beyond key capitals with a focus on lesser-known destinations
- Top outbound destinations are in APAC:
Japan ,Thailand ,South Korea - European long-haul travel is up almost
30% , with multi-destination trips above the global average length of stay.
High-Quality, Mid-Tier Stays Thrive
When it comes to travel costs, the top outbound destinations (
Long-Haul Destinations on the Rise, Visa Applications Surge
A significant shift towards long-haul destinations can be seen this year, with
European destinations like the
Interestingly, in
Additionally, travellers plan further in advance, with visa applications submitted an average of 68 days before the holiday—29 days earlier than last year. The top countries for National Day visa applications include
Lesser Known Destinations Spark Travel Flows in
With overtourism as one of the challenges for key destinations around the world, Chinese travellers have increasingly been drawn to quieter, off-the-beaten-path locations this Golden Week. This is so particularly in the
Japanese cities off the main circuit of
European destinations such as
Concerts and Live Entertainment Fuel Tourism Charge
Live entertainment is playing a pivotal role in travel trends this season, with key concerts and events in the
Around the holiday period, popular K-pop artists such as Taemin and Taeyang will captivate audiences in
In
Cross-border Surge in Inbound Tourism
The growth rate of inbound tourism has also been encouraging, with an increase in bookings. 9 out of 10 of the top outbound destinations were also the top inbound source markets, highlighting the two-way nature between outbound and inbound tourism for
This year,
Overlapping in part with Golden Week, Trip.com has also launched two tour routes for its Shanghai Express free layover tours initiative, enriching the travel experience for international passengers with transits of over 8 hours in
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.
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SOURCE Trip.com Group
FAQ
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