Trulieve Introduces New Products to Massachusetts for February

Rhea-AI Summary

Trulieve Cannabis Corp. announces the February launch of two proprietary cannabis brands, Roll One on February 3 and Modern Flower on February 10, in Massachusetts. Roll One offers quality cannabis at an everyday value with a variety of flower options, including a new pre-roll 4-pack. Modern Flower focuses on accessibility and innovation, featuring indoor-grown strains designed for everyday use. Both brands will be available in Trulieve dispensaries across multiple states, enhancing the company's market presence. With this expansion, Trulieve aims to cater to the growing needs of Massachusetts' cannabis consumers.

Positive

• Launch of Roll One and Modern Flower brands enhances market presence in Massachusetts.
• Roll One offers quality cannabis products and a new pre-roll 4-pack for consumers.
• Modern Flower is designed for modern consumers seeking accessibility and diverse options.

Negative

• None.

Two popular proprietary cannabis brands – Modern Flower and Roll One – will launch statewide

TALLAHASSEE, Fla., Feb. 3, 2023 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve '' or "the Company''), a leading and top-performing cannabis company in the United States, today announced the February launch of two of its proprietary brands in Massachusetts, Roll One on February 3 and Modern Flower on February 10.

"It's an exciting time for Massachusetts' cannabis market as we continue to expand our offerings and introduce proprietary brands in this growing state," said Kim Rivers, CEO of Trulieve. "Trulieve continues to focus on providing high-quality cannabis and offering a wide variety of innovative products that fit our customer's needs and budget."

The two new product introductions in Massachusetts are:

• Roll One – Launching statewide on February 3, this is quality cannabis at an everyday value. The brand's indoor-grown flower is expertly tended to by industry-leading cultivators at local state-of-the-art facilities. Flower options will feature classic, quality strains available in a variety of increments including 7g ground flower, 3.5g whole flower, and 1g pre-rolls. Roll One is also introducing a new product to the Massachusetts market with a pre-roll 4-pack.
    
• Modern Flower – Launching statewide on February 10, Modern Flower focuses on accessibility, quality, and reliability. Created for modern cannabis consumers with everyday use in mind, these popular indoor-grown strains and innovative products are created with cutting-edge technologies. These options are a combination of modern potencies and affordability, with a diverse set of offerings - so everyone can enjoy a new and Modern approach to cannabis. Available on launch day will be whole flower, 1g pre-rolls, and more coming soon.

Roll One is also available at Trulieve locations in Arizona, Florida, Maryland, Pennsylvania and West Virginia (starting February 3). Modern Flower is available at Trulieve locations in Arizona, Florida, Maryland, Pennsylvania and West Virginia (starting February 10). Both Roll One and Modern Flower are also available at Trulieve's partner dispensaries in the Northeast.

Trulieve dispensaries in Massachusetts are located in Framingham, Northampton and Worcester. For more information on store activations, promotions and locations, please visit trulieve.com/dispensaries/massachusetts.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with established hubs in the Northeast, Southeast, and Southwest, anchored by leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve
Instagram: @Trulieve_
Twitter: @Trulieve

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com 

Media Contact
Rob Kremer, Executive Director of Corporate Communications
+1 (404) 218-3077
Robert.Kremer@Trulieve.com

 

 

 

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SOURCE Trulieve Cannabis Corp.

FAQ

What brands is Trulieve launching in Massachusetts and when?

Trulieve is launching Roll One on February 3 and Modern Flower on February 10 in Massachusetts.

What products are included in the Roll One brand?

Roll One includes indoor-grown flower, 7g ground flower, 3.5g whole flower, and a pre-roll 4-pack.

What is the focus of the Modern Flower brand?

Modern Flower focuses on accessibility, quality, and providing innovative products for everyday cannabis consumers.

In which states will Roll One and Modern Flower be available?

Both brands will be available in Arizona, Florida, Maryland, Pennsylvania, West Virginia, and Massachusetts.

How does Trulieve plan to meet consumer needs in the cannabis market?

Trulieve aims to meet consumer needs by offering high-quality, innovative cannabis products that fit various budgets.