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On May 31, 2022, springbig announced its participation in the Jefferies Cannabis Summit on June 2, 2022, in New York. CEO Jeffrey Harris will speak at the cannabis technology panel at 9:45 a.m. ET, alongside CFO Paul Sykes, who will engage in one-on-one investor meetings. The company is a leader in SaaS-based marketing solutions for the cannabis sector, focusing on customer engagement through various channels. springbig is also preparing for a business combination with Tuatara Capital Acquisition Corporation (NASDAQ: TCAC) expected to close in mid-June 2022.