TrueBlue's PeopleScout Launches the Outthink Index, Setting New Standard for Measuring Employer Brand Effectiveness
TrueBlue (NYSE: TBI) has announced the global launch of the Outthink Index through its subsidiary PeopleScout, introducing a groundbreaking employer brand benchmarking tool. The initiative addresses a critical gap in the market, where 80% of HR leaders acknowledge employer branding's impact on recruiting, yet only 8% have dedicated budgets.
The Outthink Index evaluates organizations across nine key areas, measuring elements from candidate application experience to company culture communication and digital talent engagement. The tool provides:
- Comprehensive benchmarking against industry standards
- Competitive performance insights
- Data-driven optimization strategies
Developed by PeopleScout's talent advisory experts, leveraging 30 years of global experience, the Index offers instant access to objective insights by comparing employer brands worldwide. The solution aims to help organizations make informed decisions in a challenging labor market characterized by talent shortages and evolving candidate expectations.
TrueBlue (NYSE: TBI) ha annunciato il lancio globale dell'Outthink Index tramite la sua controllata PeopleScout, presentando uno strumento innovativo per il benchmarking del brand del datore di lavoro. L'iniziativa risponde a una lacuna importante nel mercato, dove l'80% dei responsabili HR riconosce l'impatto del employer branding sul reclutamento, ma solo l'8% dispone di budget dedicati.
L'Outthink Index valuta le organizzazioni in nove aree chiave, misurando aspetti che vanno dall'esperienza del candidato durante la candidatura alla comunicazione della cultura aziendale e all'engagement digitale dei talenti. Lo strumento offre:
- Benchmarking completo rispetto agli standard di settore
- Approfondimenti sulle performance rispetto alla concorrenza
- Strategie di ottimizzazione basate sui dati
Sviluppato dagli esperti di consulenza talenti di PeopleScout, che vantano 30 anni di esperienza globale, l'Index fornisce accesso immediato a insight oggettivi confrontando i brand dei datori di lavoro a livello mondiale. La soluzione mira a supportare le organizzazioni nelle decisioni informate in un mercato del lavoro sfidante, caratterizzato da carenza di talenti e aspettative dei candidati in evoluzione.
TrueBlue (NYSE: TBI) ha anunciado el lanzamiento global del Outthink Index a través de su subsidiaria PeopleScout, presentando una herramienta innovadora para el benchmarking de la marca empleadora. La iniciativa aborda una brecha crítica en el mercado, donde el 80% de los líderes de RRHH reconocen el impacto del employer branding en el reclutamiento, pero solo el 8% cuenta con presupuestos asignados.
El Outthink Index evalúa a las organizaciones en nueve áreas clave, midiendo aspectos desde la experiencia del candidato al postularse hasta la comunicación de la cultura empresarial y el compromiso digital del talento. La herramienta ofrece:
- Benchmarking integral frente a los estándares de la industria
- Perspectivas competitivas sobre el desempeño
- Estrategias de optimización basadas en datos
Desarrollado por los expertos en asesoría de talento de PeopleScout, con 30 años de experiencia global, el Index proporciona acceso inmediato a insights objetivos comparando marcas empleadoras a nivel mundial. La solución busca ayudar a las organizaciones a tomar decisiones informadas en un mercado laboral desafiante, caracterizado por la escasez de talento y las expectativas cambiantes de los candidatos.
TrueBlue (NYSE: TBI)는 자회사 PeopleScout를 통해 Outthink Index의 글로벌 출시를 발표하며 혁신적인 고용주 브랜드 벤치마킹 도구를 선보였습니다. 이 이니셔티브는 HR 리더의 80%가 고용주 브랜딩이 채용에 미치는 영향을 인정하지만, 단 8%만이 전용 예산을 보유한 시장의 중요한 격차를 해소합니다.
Outthink Index는 9가지 핵심 분야에 걸쳐 조직을 평가하며, 지원자 경험부터 회사 문화 커뮤니케이션 및 디지털 인재 참여까지 다양한 요소를 측정합니다. 이 도구는 다음을 제공합니다:
- 업계 표준에 대한 포괄적인 벤치마킹
- 경쟁력 있는 성과 인사이트
- 데이터 기반 최적화 전략
PeopleScout의 인재 자문 전문가들이 30년의 글로벌 경험을 바탕으로 개발한 이 지수는 전 세계 고용주 브랜드를 비교하여 즉각적인 객관적 인사이트를 제공합니다. 이 솔루션은 인재 부족과 변화하는 지원자 기대가 특징인 어려운 노동 시장에서 조직이 정보에 입각한 결정을 내릴 수 있도록 돕는 것을 목표로 합니다.
TrueBlue (NYSE : TBI) a annoncé le lancement mondial de l'Outthink Index via sa filiale PeopleScout, introduisant un outil révolutionnaire de benchmarking des marques employeurs. Cette initiative comble une lacune importante sur le marché, où 80 % des responsables RH reconnaissent l'impact du branding employeur sur le recrutement, mais seulement 8 % disposent de budgets dédiés.
L'Outthink Index évalue les organisations selon neuf domaines clés, mesurant des éléments allant de l'expérience de candidature à la communication de la culture d'entreprise et à l'engagement digital des talents. L'outil offre :
- Un benchmarking complet par rapport aux normes du secteur
- Des analyses de performance concurrentielle
- Des stratégies d'optimisation basées sur les données
Développé par les experts en conseil en talents de PeopleScout, forts de 30 ans d'expérience mondiale, l'Index donne un accès instantané à des insights objectifs en comparant les marques employeurs à travers le monde. Cette solution vise à aider les organisations à prendre des décisions éclairées dans un marché du travail complexe, marqué par la pénurie de talents et l'évolution des attentes des candidats.
TrueBlue (NYSE: TBI) hat die weltweite Einführung des Outthink Index über seine Tochtergesellschaft PeopleScout bekanntgegeben und damit ein bahnbrechendes Benchmarking-Tool für Arbeitgebermarken vorgestellt. Die Initiative schließt eine entscheidende Marktlücke, da 80 % der HR-Führungskräfte die Bedeutung des Employer Brandings für die Rekrutierung anerkennen, jedoch nur 8 % über eigene Budgets verfügen.
Der Outthink Index bewertet Organisationen in neun Schlüsselbereichen und misst Aspekte von der Bewerbungserfahrung der Kandidaten bis hin zur Kommunikation der Unternehmenskultur und digitalem Talent-Engagement. Das Tool bietet:
- Umfassendes Benchmarking gegenüber Branchenstandards
- Wettbewerbsfähige Leistungsanalysen
- Datenbasierte Optimierungsstrategien
Entwickelt von den Talentberatungsexperten von PeopleScout mit 30 Jahren globaler Erfahrung, ermöglicht der Index den sofortigen Zugriff auf objektive Einblicke durch den Vergleich von Arbeitgebermarken weltweit. Die Lösung soll Organisationen dabei unterstützen, in einem herausfordernden Arbeitsmarkt mit Fachkräftemangel und sich wandelnden Kandidatenerwartungen fundierte Entscheidungen zu treffen.
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Comprehensive Benchmarking Tool Enables Employers to Stay Ahead in Competition for Top Talent
In a labor market impacted by talent shortages, shifting candidate expectations and increasing competition, employer branding has never been more critical—or more scrutinized. Yet many talent acquisition leaders are navigating these challenges with limited resources and no clear roadmap. According to LinkedIn,
"The Outthink Index empowers employers to move beyond intuition and leverage data to optimize the value of their employer brand," said Rick Betori, President of PeopleScout. "With this tool, organizations can gain a clear understanding of their brand's performance—in relation to the competition and industry—and implement practical solutions that drive immediate results. Most importantly, for organizations facing budget constraints, the Outthink Index can help HR leaders focus employer branding investments on actions that deliver the greatest ROI."
The Outthink Index Offers Employers:
- Comprehensive Benchmarking: The Outthink Index scores organizations across nine key areas—from how easily candidates can find and apply to jobs, to how clearly a company communicates its culture and values, and how effectively it reaches and engages talent across digital channels.
- Competitive Insights: Employers can compare their brand performance against industry benchmarks and competitors, identifying strengths and opportunities for improvement and differentiation.
- Data-Driven Employer Brand Optimization: Talent leaders gain actionable insights on key touchpoints to guide branding strategies and recruitment marketing decisions to help employers attract the talent they need to succeed.
Developed by PeopleScout's in-house talent advisory experts, the Outthink Index draws on the company's 30 years of global experience and deep expertise in employer branding. It offers employers instant access to objective, data-driven insights—benchmarking their employer brand against hundreds of others worldwide. For those seeking a deeper dive, PeopleScout's experts are also available for personalized consultation and strategic guidance.
For more information about the Outthink Index and how it can enhance your employer brand strategy, visit PeopleScout.com.
About PeopleScout
PeopleScout, a TrueBlue (NYSE: TBI) company, is a global talent solutions leader that provides unmatched scalability to meet the hiring needs of organizations of all sizes. It connects clients with top talent through Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP), Total Workforce Solutions, and talent and technology advisory services. PeopleScout is helping talent leaders harness the power of data, drive decisions, and exceed expectations through tech-charged solutions founded on machine learning and AI. PeopleScout's legacy of service and partnership has led to consistent recognition as a leader by industry analysts. For more information, visit www.peoplescout.com.
About TrueBlue
TrueBlue, Inc. (NYSE: TBI) is transforming the way organizations connect with talent in an ever-changing world of work. As The People Company®, we put people first – connecting job seekers with meaningful opportunities while delivering smart, scalable workforce solutions for enterprises across industries and worldwide. Powered by innovative technology and decades of expertise, our brands – PeopleReady, PeopleScout, Staff Management | SMX, Centerline, SIMOS, and Healthcare Staffing Professionals – offer flexible staffing, workforce management, and recruitment solutions that propel businesses and careers. Discover how we're shaping the future of work at www.trueblue.com.
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SOURCE TrueBlue, Inc.
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