Brag House Announces Strategic Innovation Initiatives Following Nasdaq Public Listing
Brag House Holdings (NASDAQ: TBH) has announced its innovation roadmap following its Nasdaq listing, focusing on enhancing Gen Z engagement through AI and strategic partnerships. The company has partnered with Artemis Ave and Evemeta to strengthen its data-driven approach and deliver anonymized insights to brands.
The company is implementing machine learning-driven engagement tools and will offer a SaaS solution for brands to leverage behavioral data. Brag House's platform has demonstrated impressive metrics, including 1.75X longer view times (19 vs 11-minute industry average), 3X lower cost-per-click ($0.24 vs $0.70), and 2X lower CPM ($3.10 vs $5.64).
The company plans to expand platform capabilities, optimize its B2B data subscription model, and use Nasdaq listing proceeds for innovation and global market expansion.
Brag House Holdings (NASDAQ: TBH) ha annunciato la sua roadmap per l'innovazione in seguito alla quotazione al Nasdaq, concentrandosi sul miglioramento del coinvolgimento della Generazione Z attraverso l'IA e partnership strategiche. L'azienda ha collaborato con Artemis Ave ed Evemeta per rafforzare il suo approccio basato sui dati e fornire informazioni anonimizzate ai marchi.
L'azienda sta implementando strumenti di coinvolgimento basati sull'apprendimento automatico e offrirà una soluzione SaaS per consentire ai marchi di sfruttare i dati comportamentali. La piattaforma di Brag House ha dimostrato metriche impressionanti, tra cui 1,75 volte più a lungo i tempi di visualizzazione (19 contro 11 minuti di media del settore), 3 volte più basso il costo per clic ($0,24 contro $0,70) e 2 volte più basso il CPM ($3,10 contro $5,64).
L'azienda prevede di espandere le capacità della piattaforma, ottimizzare il suo modello di abbonamento ai dati B2B e utilizzare i proventi della quotazione al Nasdaq per innovazione ed espansione sul mercato globale.
Brag House Holdings (NASDAQ: TBH) ha anunciado su hoja de ruta de innovación tras su cotización en Nasdaq, centrándose en mejorar el compromiso de la Generación Z a través de la IA y asociaciones estratégicas. La empresa se ha asociado con Artemis Ave y Evemeta para fortalecer su enfoque basado en datos y ofrecer información anonimizada a las marcas.
La empresa está implementando herramientas de compromiso impulsadas por aprendizaje automático y ofrecerá una solución SaaS para que las marcas aprovechen los datos de comportamiento. La plataforma de Brag House ha demostrado métricas impresionantes, incluyendo 1.75 veces más tiempo de visualización (19 frente a 11 minutos de promedio de la industria), 3 veces menor costo por clic ($0.24 frente a $0.70), y 2 veces menor CPM ($3.10 frente a $5.64).
La empresa planea expandir las capacidades de la plataforma, optimizar su modelo de suscripción de datos B2B y utilizar los ingresos de la cotización en Nasdaq para la innovación y la expansión en el mercado global.
브래그 하우스 홀딩스 (NASDAQ: TBH)는 나스닥 상장 이후 혁신 로드맵을 발표하며, AI와 전략적 파트너십을 통해 Z세대와의 참여를 강화하는 데 집중하고 있습니다. 이 회사는 아르테미스 에이브와 에버메타와 협력하여 데이터 기반 접근 방식을 강화하고 브랜드에 익명화된 통찰력을 제공합니다.
회사는 기계 학습 기반 참여 도구를 구현하고 브랜드가 행동 데이터를 활용할 수 있도록 SaaS 솔루션을 제공할 예정입니다. 브래그 하우스의 플랫폼은 1.75배 더 긴 시청 시간 (19분 대 11분 산업 평균), 3배 낮은 클릭당 비용 ($0.24 대 $0.70), 2배 낮은 CPM ($3.10 대 $5.64) 등 인상적인 지표를 보여주었습니다.
회사는 플랫폼 기능을 확장하고 B2B 데이터 구독 모델을 최적화하며 나스닥 상장 수익을 혁신 및 글로벌 시장 확장을 위해 사용할 계획입니다.
Brag House Holdings (NASDAQ: TBH) a annoncé sa feuille de route en matière d'innovation suite à son inscription au Nasdaq, en mettant l'accent sur l'amélioration de l'engagement de la Génération Z grâce à l'IA et à des partenariats stratégiques. L'entreprise s'est associée à Artemis Ave et Evemeta pour renforcer son approche basée sur les données et fournir des informations anonymisées aux marques.
L'entreprise met en œuvre des outils d'engagement basés sur l'apprentissage automatique et proposera une solution SaaS pour permettre aux marques d'exploiter les données comportementales. La plateforme de Brag House a démontré des métriques impressionnantes, notamment 1,75 fois plus de temps de visionnage (19 contre 11 minutes de moyenne sectorielle), 3 fois moins de coût par clic ($0,24 contre $0,70) et 2 fois moins de CPM ($3,10 contre $5,64).
L'entreprise prévoit d'élargir les capacités de la plateforme, d'optimiser son modèle d'abonnement de données B2B et d'utiliser les produits de son inscription au Nasdaq pour l'innovation et l'expansion sur le marché mondial.
Brag House Holdings (NASDAQ: TBH) hat seinen Innovationsfahrplan nach der Nasdaq-Notierung bekannt gegeben, wobei der Schwerpunkt auf der Verbesserung des Engagements der Generation Z durch KI und strategische Partnerschaften liegt. Das Unternehmen hat sich mit Artemis Ave und Evemeta zusammengeschlossen, um seinen datengestützten Ansatz zu stärken und anonymisierte Einblicke für Marken bereitzustellen.
Das Unternehmen implementiert auf maschinellem Lernen basierende Engagement-Tools und wird eine SaaS-Lösung anbieten, damit Marken Verhaltensdaten nutzen können. Die Plattform von Brag House hat beeindruckende Kennzahlen gezeigt, darunter 1,75-mal längere Betrachtungszeiten (19 Minuten im Vergleich zu 11 Minuten Branchendurchschnitt), 3-mal niedrigere Kosten pro Klick ($0,24 im Vergleich zu $0,70) und 2-mal niedrigere CPM ($3,10 im Vergleich zu $5,64).
Das Unternehmen plant, die Plattformfähigkeiten zu erweitern, sein B2B-Datenabonnementmodell zu optimieren und die Erlöse aus der Nasdaq-Notierung für Innovation und globale Markterweiterung zu nutzen.
- Demonstrated superior performance metrics: 1.75X longer view times, 3X lower CPC, 2X lower CPM
- Strategic partnerships with Artemis Ave and Evemeta enhance data capabilities
- Development of new revenue stream through SaaS solution for brands
- Access to growth capital through Nasdaq listing
- None.
Insights
Brag House's strategic partnership with Artemis Ave and Evemeta represents a meaningful evolution of their business model following their Nasdaq listing. The company is shifting from simply connecting brands with Gen Z gamers to providing actionable data insights through AI-powered analytics.
The integration of machine learning technology to predict user engagement trends represents a potential competitive advantage. By offering anonymized behavioral insights as a SaaS solution, Brag House is diversifying its revenue streams beyond traditional media-tech offerings, creating a more sustainable business model with recurring revenue potential.
What stands out are their current performance metrics:
The collaboration with Evemeta specifically addresses scalability and cost-efficiency - critical factors as the company grows. While the immediate financial impact isn't quantified, these partnerships create the infrastructure necessary for sustainable growth and improved unit economics. From a data science perspective, this positions Brag House as more than just a media platform but as a specialized insights provider in the challenging Gen Z market.
Brag House is making a strategic pivot that directly addresses one of marketing's most persistent challenges: effectively engaging Gen Z audiences. Their platform already delivers impressive metrics that matter to marketers - longer view times and cost efficiencies that significantly outperform industry standards.
By enhancing their platform with AI-driven insights and forming these data partnerships, Brag House is creating what could be a uniquely valuable offering. The
The introduction of predictive analytics through their SaaS offering addresses a critical pain point for brands - understanding Gen Z's evolving digital behaviors before they change. This transforms Brag House from a mere media channel into a strategic marketing intelligence partner.
What makes this announcement significant is how it positions the company at the intersection of three high-value domains: gaming culture, college markets, and data-driven marketing. The move to offer these insights beyond their platform through a SaaS model demonstrates smart resource leveraging - monetizing their unique position multiple times through both media and intelligence products.
While execution will be key, this strategy aligns perfectly with brand marketers' increasing demand for platforms that deliver both engagement and actionable insights in notoriously difficult-to-reach demographics.
Enhancing Gen Z Engagement Through AI-Driven Insights and Key Partnerships
NEW YORK, March 31, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH), a pioneering media-tech platform at the intersection of gaming, college sports, and brand engagement, today announced its latest innovation roadmap following its successful public listing on Nasdaq. The company is enhancing its leadership in Gen Z engagement by integrating machine learning (ML) technology and expanding strategic data partnerships to deliver deeper proprietary insights for brands.
"An important part of our vision has always been to create a seamless connection between brands and the next generation of consumers," said Lavell Juan Malloy II, CEO & Co-Founder of Brag House. "With our upcoming enhanced AI capabilities and through our partnerships, we are setting a new standard for authentic engagement in the gaming and college sports ecosystem. This marks a pivotal moment for Brag House as we continue our commitment to deliver innovation at scale."
Strategic Data Partnership with Artemis Ave and Evemeta
To further strengthen its data-driven approach, Brag House has entered into a strategic partnership with Artemis Ave and Evemeta, two industry leaders in social-video engagement, AI-powered behavioral insights and data infrastructure. These collaborations will enhance Brag House’s ability to deliver anonymized, actionable insights to brands, offering a smarter, more efficient way to connect with Gen Z.
Gregory Butler, CEO of ZuCasa (also known as Artemis Ave), commented:
"The Gen Z audience requires a fundamentally different approach to engagement, one that prioritizes authenticity, relevance, and interactivity. Our partnership with Brag House is a game-changer—bringing AI-powered insights to their clients without sacrificing real human connection. It’s something that is usually overlooked in the digital age that Brag House is committed to solving."
Evemeta’s cutting-edge data infrastructure solutions will further optimize Brag House’s real-time analytics capabilities, ensuring scalable and cost-efficient operations for its growing platform.
Advancing Data-Driven Engagement with AI & Machine Learning
Brag House is investing in ML-driven engagement tools that will provide brands with deeper insights into Gen Z behavior. These innovations will allow brands to predict user engagement trends, personalize brand interactions, and optimize marketing performance within Brag House’s dynamic gaming and social ecosystem. Additionally, Brag House will offer these insights through a Software-as-a-Service (SaaS) solution, equipping brands with the tools to leverage behavioral data beyond the platform.
Through predictive analytics and proprietary data modeling, Brag House aims to set a new benchmark for community-driven brand engagement, ensuring that marketing efforts align seamlessly with Gen Z’s evolving digital habits.
Scaling the Future of Gen Z Engagement
Brag House has already proven its ability to deliver high-impact engagement and cost-effective brand reach to millions of college students. The platform, to date, drove 1.75X longer view times (19 minutes vs. 11-minute industry average), achieved a 3X lower cost-per-click (CPC) (
As part of its long-term strategy, Brag House will continue expanding its platform capabilities, optimizing its B2B data subscription model, and leveraging Nasdaq listing proceeds to fuel further innovation and global market penetration.
About ZuCasa
Holding the exclusive rights for entertainment and gaming to Evemeta’s proprietary Eve encoding, ZuCasa is revolutionizing video engagement for their clients globally through an extensive tech stack of solutions that improve the efficiencies of data modeling and streaming on the back end, while delivering powerful social tools like watch parties and video chat to the end users.
About Brag House
Brag House Holdings, Inc. (NASDAQ: TBH) is a next-generation engagement platform that leverages social gaming, AI-driven insights, and collegiate sports to connect brands with Gen Z. Through a community-first approach, Brag House provides immersive experiences, authentic data-driven brand activations, and a scalable engagement model tailored for the modern digital consumer.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties, including but not limited to the company’s ability to scale its platform, integrate new technologies, and generate sustainable revenue growth. For a full discussion of these risks, please refer to Brag House’s SEC filings.
Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com
Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com
FAQ
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