SAY HELLO TO NEW MARGARITA FLAVORED ALCOHOL BEVERAGES FROM TOPO CHICO HARD
Topo Chico Hard, a Molson Coors Beverage Company brand, announces the launch of new margarita-inspired flavored alcohol beverages (FAB) nationwide. The release includes a Topo Chico Hard Margarita FAB variety pack with 6% ABV, featuring four flavors: Prickly Pear, Tropical Pineapple, Signature, and Strawberry Hibiscus Margarita. Each variant is made with real lime juice and added minerals.
Additionally, the company introduces Topo Chico Hard Margarita MAX FAB, an 8% ABV offering available in 24-oz cans nationwide and 16-oz cans in select states (WI, IA, NC, SC, GA, MS, and TN). The launch will be supported by a new creative campaign across social media starting early May 2025.
Topo Chico Hard, un marchio di Molson Coors Beverage Company, annuncia il lancio a livello nazionale di nuove bevande alcoliche aromatizzate ispirate alla margarita (FAB). Il lancio include un Topo Chico Hard Margarita FAB confezione assortita con 6% di gradazione alcolica, che presenta quattro gusti: Fico d'India, Ananas Tropicale, Signature e Margarita Fragola Ibisco. Ogni variante è preparata con succo di lime reale e minerali aggiunti.
Inoltre, l'azienda presenta il Topo Chico Hard Margarita MAX FAB, un prodotto con 8% di gradazione alcolica disponibile in lattine da 24 oz a livello nazionale e in lattine da 16 oz in alcuni stati selezionati (WI, IA, NC, SC, GA, MS e TN). Il lancio sarà supportato da una nuova campagna creativa sui social media a partire dai primi di maggio 2025.
Topo Chico Hard, una marca de Molson Coors Beverage Company, anuncia el lanzamiento a nivel nacional de nuevas bebidas alcohólicas saborizadas inspiradas en margarita (FAB). El lanzamiento incluye un paquete variado de Topo Chico Hard Margarita FAB con 6% de alcohol por volumen, con cuatro sabores: Pera Espinosa, Piña Tropical, Signature y Margarita de Fresa Hibisco. Cada variante está elaborada con jugo de lima real y minerales añadidos.
Además, la compañía presenta el Topo Chico Hard Margarita MAX FAB, una bebida con 8% de alcohol por volumen disponible en latas de 24 oz a nivel nacional y latas de 16 oz en estados selectos (WI, IA, NC, SC, GA, MS y TN). El lanzamiento contará con una nueva campaña creativa en redes sociales a partir de principios de mayo de 2025.
Topo Chico Hard는 Molson Coors Beverage Company의 브랜드로서, 전국적으로 마가리타에서 영감을 받은 새로운 맛의 알코올 음료(FAB)를 출시한다고 발표했습니다. 이번 출시에는 6% 알코올 도수의 Topo Chico Hard Margarita FAB 다양 세트가 포함되며, 선인장 배, 열대 파인애플, 시그니처, 딸기 히비스커스 마가리타 총 네 가지 맛으로 구성되어 있습니다. 각 제품은 실제 라임 주스와 미네랄이 첨가되어 만들어졌습니다.
또한, 회사는 8% 알코올 도수의 Topo Chico Hard Margarita MAX FAB를 전국적으로 24온스 캔으로, 일부 주(WI, IA, NC, SC, GA, MS, TN)에서는 16온스 캔으로 출시합니다. 이번 출시는 2025년 5월 초부터 소셜 미디어 전반에 걸친 새로운 크리에이티브 캠페인으로 지원될 예정입니다.
Topo Chico Hard, une marque de Molson Coors Beverage Company, annonce le lancement national de nouvelles boissons alcoolisées aromatisées inspirées de la margarita (FAB). Le lancement comprend un pack varié Topo Chico Hard Margarita FAB avec 6% d'alcool par volume, proposant quatre saveurs : Poire épineuse, Ananas tropical, Signature et Margarita Fraise Hibiscus. Chaque variante est préparée avec du vrai jus de citron vert et des minéraux ajoutés.
De plus, la société présente le Topo Chico Hard Margarita MAX FAB, une boisson à 8% d'alcool par volume disponible en canettes de 24 oz à l'échelle nationale et en canettes de 16 oz dans certains états sélectionnés (WI, IA, NC, SC, GA, MS et TN). Le lancement sera soutenu par une nouvelle campagne créative sur les réseaux sociaux début mai 2025.
Topo Chico Hard, eine Marke der Molson Coors Beverage Company, kündigt die landesweite Einführung neuer alkoholischer Getränke mit Margarita-inspirierten Geschmacksrichtungen (FAB) an. Die Veröffentlichung umfasst ein Topo Chico Hard Margarita FAB Sortenpaket mit 6% Alkoholgehalt, das vier Geschmacksrichtungen bietet: Kaktusfeige, Tropische Ananas, Signature und Erdbeer-Hibiskus Margarita. Jede Variante wird mit echtem Limettensaft und zusätzlichen Mineralien hergestellt.
Darüber hinaus stellt das Unternehmen Topo Chico Hard Margarita MAX FAB vor, ein Angebot mit 8% Alkoholgehalt, das landesweit in 24-Unzen-Dosen und in ausgewählten Bundesstaaten (WI, IA, NC, SC, GA, MS und TN) in 16-Unzen-Dosen erhältlich ist. Die Einführung wird ab Anfang Mai 2025 von einer neuen kreativen Kampagne in den sozialen Medien begleitet.
- Product line expansion with new margarita-inspired beverages
- Nationwide distribution network leveraging Molson Coors' infrastructure
- Marketing campaign support to drive brand awareness
- None.
Insights
Molson Coors expands Topo Chico Hard Seltzer with margarita-inspired products targeting different consumer segments at 6% and 8% ABV.
Molson Coors has launched a strategic product line expansion for its Topo Chico Hard Seltzer brand, entering the growing margarita-inspired flavor segment. The new offerings come in two distinct formats: a 6% ABV variety pack featuring four flavor profiles (Prickly Pear, Tropical Pineapple, Signature, and Strawberry Hibiscus) and a bolder 8% ABV Margarita MAX FAB option.
The product differentiation strategy includes using real lime juice and added minerals for a premium positioning that could help maintain higher price points in the competitive flavored alcohol beverage (FAB) market. This dual-tiered approach addresses different consumer segments and consumption occasions.
The nationwide distribution plan with 24-oz cans for the MAX product (and 16-oz cans in select markets) demonstrates Molson Coors' commitment to scale. The spring timing aligns with seasonal consumption patterns as consumers typically increase purchases of refreshing beverages heading into warmer months.
This launch represents Molson Coors' effort to diversify beyond traditional hard seltzers in a category that has seen heightened competition. The supporting marketing campaign scheduled for May indicates the company's intention to build consumer awareness through dedicated promotional investment.
Topo Chico's margarita extension follows RTD industry trends toward cocktail-inspired options and ABV differentiation in a competitive category.
This product extension reflects the broader evolution in the ready-to-drink (RTD) alcohol market, where brands are increasingly developing cocktail-inspired offerings beyond traditional hard seltzers. Topo Chico Hard's move into margarita-flavored beverages represents a logical progression as consumer preferences continue shifting toward more diverse flavor profiles and drinking experiences.
The dual ABV strategy is particularly noteworthy. The standard 6% ABV variety pack targets the mainstream RTD consumer, while the 8% ABV MAX option addresses the growing higher-strength segment that has gained traction among consumers seeking more potent options. This tiered approach has become increasingly common among major beverage alcohol producers looking to capture different price points and consumption occasions.
The formulation using real lime juice aligns with premiumization trends in the RTD space, where authentic ingredients are increasingly used as differentiators. The emphasis on a crisp finish from added minerals maintains consistency with the Topo Chico brand identity.
The nationwide distribution approach with varied packaging formats (12-packs of 12-oz cans for the variety pack; 24-oz and 16-oz options for MAX) shows how Molson Coors is targeting different retail environments and purchase occasions through this extension.
The new lineup includes a variety pack and
CHICAGO , April 28, 2025 /PRNewswire/ -- This spring, Topo Chico Hard Seltzer is expanding its portfolio with new innovations in the world of flavored alcohol beverages (FAB) with Topo Chico Hard. The exciting new lineup will include margarita-inspired FABs for 21+ fans, including all-new Topo Chico Hard Margarita FAB variety pack and Topo Chico Hard Margarita MAX FAB with
Now available nationwide, the new Topo Chico Hard Margarita FAB variety pack offers a smooth, refreshing beverage with a
- Prickly Pear Margarita: Refreshing elements of prickly pear and lime flavor.
- Tropical Pineapple Margarita: Balance notes of sweet pineapple, coconut, and lime flavor.
- Signature Margarita: Bold margarita flavor with a balance of sweet and tart lime taste.
- Strawberry Hibiscus Margarita: Refreshing notes of strawberry, floral, hibiscus, and lime flavor.
For drinkers looking for an elevated experience, Topo Chico Hard Margarita MAX FAB delivers the refreshment fans know and love with a bolder flavor and
"Topo Chico Hard is known for delivering refreshment, whether it's a hot day or with your favorite meal. We're always looking for ways to give fans something new, and this sentiment rings true with our new full-flavored margarita flavored alcohol beverage offerings," said Elizabeth Hitch, Vice President, Marketing, Above Premium Flavor at Molson Coors Beverage Company. "Topo Chico Hard's Margarita FAB Variety Pack and Margarita MAX FAB are our latest takes on a classic cocktail, and are made with real lime juice, full flavor, and the crisp taste from added minerals that the brand is known for."
Topo Chico Hard will showcase the New Margarita FAB and Topo Chico Hard Margarita MAX FAB offerings in a new creative campaign that builds on the brand's "Hello Topo Chico Hard" platform. The new creative will run across social starting early May highlighting Topo Chico Hard Margarita FAB variety pack, Topo Chico Hard Margarita MAX FAB and Topo Chico Hard Seltzer.
Fans can find Topo Chico Hard Margarita FAB and Margarita MAX FAB at retailers nationwide. To find a store near you, visit topochicohardseltzerusa.com/where-to-buy.
Please consume alcohol responsibly. Topo Chico Hard Seltzer is manufactured, marketed and distributed by Molson Coors Beverage Company.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its
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SOURCE Molson Coors Beverage Company
FAQ
What are the new Topo Chico Hard Margarita FAB flavors and their alcohol content?
When will Topo Chico Hard's new margarita products be available in stores?
What sizes are available for Topo Chico Hard Margarita MAX FAB?
What distinguishes Topo Chico Hard Margarita FAB from regular margaritas?
