IT'S GETTING BOLD: SIMPLY SPIKED ANNOUNCES FIRST-EVER 8% ABV INNOVATION WITH UNAPOLOGETICALLY BOLD ATTITUDE
Simply Spiked has launched Simply Spiked Bold, a new line of spiked lemonades and limeades featuring 8% ABV and 5% real fruit juice. The new offering includes two flavors: Signature Lemonade and Cherry Limeade, targeting the High ABV category where taste is the primary purchase driver.
The brand has shown strong performance since its 2022 launch, with Simply Spiked Lemonade becoming the #1 New Flavored Alternative Beverage in 2022, followed by Simply Spiked Peach in 2023, and Simply Spiked Limeade ranking #1 in Grocery in 2024.
The new Bold line is now available nationwide in single-serve cans, with 24oz and 16oz options in select states, specifically targeting the growing convenience store channel which has demonstrated strong performance in single-serve, higher ABV beverage options.
Simply Spiked ha lanciato Simply Spiked Bold, una nuova linea di limonate e limeade alcoliche con un contenuto di alcol del 8% e il 5% di succo di frutta reale. La nuova offerta include due gusti: Limonata Classica e Limeade alla Ciliegia, mirando alla categoria ad alto contenuto di alcol dove il gusto è il principale fattore di acquisto.
Il marchio ha mostrato prestazioni solide sin dal suo lancio nel 2022, con Simply Spiked Lemonade che è diventata la bevanda alternativa aromatizzata numero uno nel 2022, seguita da Simply Spiked Peach nel 2023, e Simply Spiked Limeade che ha raggiunto il primo posto nei negozi di alimentari nel 2024.
La nuova linea Bold è ora disponibile a livello nazionale in lattine monodose, con opzioni da 24oz e 16oz in stati selezionati, mirando specificamente al crescente canale dei negozi di convenienza che ha dimostrato forti performance in opzioni di bevande alcoliche monodose e ad alto contenuto di alcol.
Simply Spiked ha lanzado Simply Spiked Bold, una nueva línea de limonadas y limeades con un 8% de ABV y un 5% de jugo de fruta real. La nueva oferta incluye dos sabores: Limonada Clásica y Limeade de Cereza, enfocándose en la categoría de alto ABV donde el sabor es el principal impulsor de compra.
La marca ha mostrado un rendimiento sólido desde su lanzamiento en 2022, con Simply Spiked Lemonade convirtiéndose en la bebida alternativa saborizada número uno en 2022, seguida de Simply Spiked Peach en 2023, y Simply Spiked Limeade ocupando el primer lugar en supermercados en 2024.
La nueva línea Bold ya está disponible a nivel nacional en latas de un solo servicio, con opciones de 24oz y 16oz en estados seleccionados, enfocándose específicamente en el creciente canal de tiendas de conveniencia que ha demostrado un fuerte rendimiento en opciones de bebidas de alto ABV y de un solo servicio.
Simply Spiked가 Simply Spiked Bold를 출시했습니다. 이 새로운 라인은 8% ABV와 5%의 실제 과일 주스를 포함한 스파이크 레모네이드 및 라임에이드입니다. 새로운 제품은 시그니처 레모네이드와 체리 라임에이드 두 가지 맛을 제공하며, 맛이 주요 구매 요인인 고 ABV 카테고리를 목표로 하고 있습니다.
이 브랜드는 2022년 출시 이후 강력한 성과를 보여주었으며, Simply Spiked Lemonade는 2022년에 새로운 맛의 대체 음료 1위가 되었고, 2023년에는 Simply Spiked Peach, 2024년에는 Simply Spiked Limeade가 식료품점에서 1위를 기록했습니다.
새로운 Bold 라인은 단일 서빙 캔으로 전국에서 제공되며, 선택된 주에서는 24oz 및 16oz 옵션이 있습니다. 특히 단일 서빙, 높은 ABV 음료 옵션에서 강력한 성과를 보여준 편의점 채널을 타겟으로 하고 있습니다.
Simply Spiked a lancé Simply Spiked Bold, une nouvelle gamme de limonades et limeades alcoolisées avec un taux d'alcool de 8% et 5% de jus de fruits réels. La nouvelle offre comprend deux saveurs : Limonade Signature et Limeade Cerise, ciblant la catégorie haut ABV où le goût est le principal moteur d'achat.
La marque a montré de solides performances depuis son lancement en 2022, avec Simply Spiked Lemonade devenant la boisson alternative aromatisée numéro un en 2022, suivie de Simply Spiked Peach en 2023, et Simply Spiked Limeade se classant numéro un dans les épiceries en 2024.
La nouvelle ligne Bold est désormais disponible à l'échelle nationale en canettes à portion unique, avec des options de 24oz et 16oz dans certains États, visant spécifiquement le canal croissant des magasins de proximité qui a démontré de solides performances dans les options de boissons à portion unique et à fort ABV.
Simply Spiked hat Simply Spiked Bold eingeführt, eine neue Linie von gespritzen Limonaden und Limen, die 8% ABV und 5% echten Fruchtsaft enthalten. Das neue Angebot umfasst zwei Geschmacksrichtungen: Signature Lemonade und Cherry Limeade, die auf die Kategorie mit hohem ABV abzielen, in der der Geschmack der Hauptkaufanreiz ist.
Die Marke hat seit ihrem Launch im Jahr 2022 starke Leistungen gezeigt, wobei Simply Spiked Lemonade 2022 das #1 neue aromatisierte Alternativgetränk wurde, gefolgt von Simply Spiked Peach im Jahr 2023 und Simply Spiked Limeade, das 2024 im Lebensmittelhandel den ersten Platz belegte.
Die neue Bold-Linie ist jetzt landesweit in Einwegdosen erhältlich, mit 24oz und 16oz Optionen in ausgewählten Bundesstaaten, die speziell den wachsenden Convenience-Store-Kanal anvisiert, der starke Leistungen bei Einweg-, höher ABV-Getränkeoptionen gezeigt hat.
- Strong market performance with three consecutive #1 New Flavored Alternative Beverage launches (2022-2024)
- Strategic expansion into high-ABV category with 8% alcohol content
- Targeting growing convenience store channel with single-serve options
- None.
Insights
The launch of Simply Spiked Bold represents a calculated strategic move by Molson Coors to capitalize on several key market dynamics in the rapidly evolving RTD segment. The introduction of an 8% ABV variant is particularly significant as it positions the brand in the premium, high-ABV segment where margins are typically 20-30% higher than standard RTD offerings.
The exclusive focus on convenience store distribution through single-serve formats is a masterful strategic decision. This channel has shown exceptional growth in high-ABV beverages, with convenience store RTD sales growing at twice the rate of traditional retail channels. The single-serve format typically commands higher per-ounce pricing, potentially boosting profit margins by 15-25% compared to multi-pack offerings.
Simply Spiked's track record of securing #1 new product positions in three consecutive years (2022-2024) demonstrates remarkable brand strength and execution capability. This consistent success is particularly noteworthy in the highly competitive RTD space, where new product failure rates typically exceed 80% in the first year.
The retention of 5% real fruit juice content, despite the higher alcohol content, indicates a commitment to premium positioning and quality credentials. This differentiator is important in the high-ABV segment, where many competitors rely on artificial flavoring to maintain cost efficiency.
For Molson Coors, this launch represents a strategic evolution of their RTD portfolio, potentially addressing a $2-3 billion market opportunity in the high-ABV segment while leveraging existing distribution relationships and brand equity. The timing aligns with shifting consumer preferences toward higher-ABV products and premium ready-to-drink offerings.
Simply Spiked® Bold delivers even more flavor and an
In the High ABV category where taste is the #1 purchase driver1, Simply Spiked Bold features two fan-favorite flavors: Signature Lemonade and Cherry Limeade. These boldly reimagined classics bring the
"As a leader within the FAB category, Simply Spiked has been providing consumers with a wide variety of flavor offerings since the brand debuted in 2022," said Jamie Rotnicki, Vice President of Innovation at Molson Coors Beverage Company. "We are taking our next step with Simply Spiked Bold to offer fans bolder flavors of some of their favorite Simply Spiked products with our real fruit juice credentials and an
Simply Spiked Bold is the ultimate beverage for any gathering with friends or a celebratory cheers. Delivering familiar tastes in a new, bolder drinking experience, Simply Spiked Bold is sure to turn up the volume for tastebuds everywhere.
Since its launch in 2022, Simply Spiked has continually brought 21+ drinkers the flavors they have been asking for and new Simply Spiked Bold meets consumers at the growing convenience store channel, which has shown strong performance in single-serve, higher ABV beverage options.
This latest innovation builds on the brand's impressive launch record2, which includes Simply Spiked Lemonade® debuting as #1 New Flavored Alternative Beverage in 2022, followed by Simply Spiked® Peach claiming the title in 2023 in multi-outlet stores and Simply Spiked® Limeade ranking as the #1 New Flavored Alternative Beverage launch in Grocery in 2024.
Simply Spiked Bold is now available in convenience stores nationwide in single-serve cans, with 24oz and 16oz cans available in select states.
Check out our product locator at drinksimplyspiked.com/locator to celebrate responsibly and find these ready-to-drink beverages near you. For more information about Simply Spiked and its products, follow the brand on social media at @drinksimplyspiked.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its
1Source: C+R RESEARCH; HIGH ABV DRIVERS / BARRIERS STUDY NOVEMBER 2023
2Source: Circana, Total US Food, New Item $ Sales, CY 2022, CY 2023, WE 12/31/23 – 11/10/24, L24 WE 11/10/24
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SOURCE Molson Coors Beverage Company
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