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Molson Coors Enters Exclusive Agreement With The Coca-Cola Company to Launch New Brand Inspired by Simply® Juices in the Alcohol Aisle
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Molson Coors Beverage Company (NYSE: TAP) has expanded its agreement with The Coca-Cola Company (NYSE: KO) to launch Simply Spiked Lemonade this summer, following the success of Topo Chico Hard Seltzer. The new product line will include a variety pack inspired by Simply's best-selling non-alcoholic flavors. As Simply is a $1 billion+ brand found in 50% of U.S. households, this collaboration aims to disrupt the full-flavor alcohol market. This initiative supports Molson Coors' strategy to enhance its premium portfolio.
Positive
Expansion of partnership with Coca-Cola to launch Simply Spiked Lemonade.
Simply brand is recognized as a $1 billion+ asset, enhancing market potential.
Molson Coors aims to disrupt the full-flavor alcohol segment.
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Following a successful first year for Topo Chico®Hard Seltzer, Molson Coors will start by bringing Simply Spiked Lemonade™ to market in time for summer
CHICAGO--(BUSINESS WIRE)--
Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s #1 chilled juice brand, Simply®. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Company, following a successful first year for Topo Chico®Hard Seltzer.
Simply Spiked Lemonade is set to hit shelves this summer. (Photo: Business Wire)
“Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola's Topo Chico®Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink,” said Michelle St. Jacques, Molson Coors’ Chief Marketing Officer. “Now, we have a huge opportunity to leverage the power of Simply® – a brand known for real juice and big flavor – to disrupt the full-flavor alcohol segment in a way that’s never been done before.”
This summer, Molson Coors will start by launching the Simply Spiked Lemonade™ variety pack, inspired by some of Simply®’s best-selling non-alcoholic products, including Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade and, of course, Signature Lemonade.
As The Coca-Cola Company’s second-largest U.S. brand in terms of net revenue after Coca-Cola, Simply® is a $1 billion+ and growing brand. Simply® can be found in 1 of every 2 American households and is famous for its high-quality juices. The bold, great-tasting flavors of the Simply® brand mix seamlessly with alcohol for cocktails, which inspired the ready-to-drink lineup.
“The Coca-Cola Company and Molson Coors have a thriving relationship in North America. The proof is in the success of Topo Chico Hard Seltzer’s national expansion and the introduction of Topo Chico Ranch Water Hard Seltzer,” said Dan White, Chief of New Revenue Streams, Coca-Cola North America Operating Unit. “With this momentum, we are excited to expand our relationship with products inspired by another one of our most valuable brands: Simply®. We believe people will be excited to try this delicious beverage when it arrives on shelves later this year.”
Simply Spiked Lemonade will be sold in slim-can 12pks as a variety pack, and 24oz standalone cans of select flavors. Learn more at molsoncoors.com/drinksimplyspiked or @DrinkSimplySpiked on Instagram.
Simply Spiked Lemonade and the national expansion of Topo Chico Hard Seltzer mark the latest initiatives to aggressively grow Molson Coors’ above premium portfolio as part of the company’s revitalization plan.
Molson Coors Beverage Company will produce, distribute and market Simply Spiked Lemonade as part of an agreement with The Coca-Cola Company.
ABOUT MOLSON COORS BEVERAGE COMPANY
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
ABOUT THE COCA-COLA COMPANY
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
Forward Looking Statements
This press release includes “forward-looking statements” within the meaning of the U.S. federal securities laws. Generally, the words “believe,” “aims,” “expect,” “intend,” “anticipate,” “project,” “will,” “outlook,” “desire,” and similar expressions identify forward-looking statements, which generally are not historic in nature. Statements that refer to projections of its future performance, projections regarding the hard seltzer market and expectations regarding the Simply Spiked Lemonade™ are forward-looking statements. Although Molson Coors believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from Molson Coors’ historical experience, and present projections and expectations are disclosed in Molson Coors’ filings with the Securities and Exchange Commission (“SEC”). These factors include, among others, the impact of the coronavirus pandemic, the impact of increased competition resulting from further consolidation of brewers, competitive pricing and product pressures; health of the beer industry and its brands in its markets; economic conditions in its markets; changes in the social acceptability, perceptions and the political view of the beverage categories in which we operate, including alcohol; Molson Coors’ ability to maintain manufacturer/distribution agreements; changes in its supply chain system; availability or increase in the cost of packaging materials; changes in legal and regulatory requirements, including the regulation of distribution systems; increase in the cost of commodities used in the business; loss or closure of a major brewery or other key facility; its ability to maintain good labor relations; its ability to maintain brand image, reputation and product quality; and other risks discussed in its filings with the SEC, including its most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. Molson Coors does not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise.
