E-Learning market size in US to grow by USD 48.4 billion from 2022 to 2027; Driven by evolved learning and education landscape - Technavio

Rhea-AI Summary

The e-learning market in the US is projected to grow by USD 48.4 billion from 2022 to 2027, with a CAGR of 16.39%. Key drivers include the evolving education landscape, increased accessibility due to distance learning, and innovative course offerings like AR-based learning. However, the market faces challenges from the growing popularity of MOOCs, which are attracting users with their cost-effectiveness and diverse content. Key segments include content, technology, and services, with significant growth expected in high-quality content offerings as vendors invest to enhance their competitive edge.

Positive

• Projected growth of USD 48.4 billion from 2022 to 2027.
• CAGR of 16.39% expected during the forecast period.
• Increased accessibility and affordability through distance learning.
• Rising popularity of innovative courses such as AR-based e-learning.

Negative

• Growing competition from MOOCs, which offer free and diverse content, impacting market growth potential.

NEW YORK , March 2, 2023   /PRNewswire/ -- The e-learning market size in US is estimated to increase by USD 48.4 billion between 2022 and 2027, accelerating at a CAGR of 16.39% during the forecast period. The market is driven by evolved learning and education landscape. The education industry in the US has evolved rapidly over recent years. The advent of e-learning courses and distance learning programs has improved affordability and provided more easy access to education. Besides, dropouts and people having hectic lifestyles are finding the e-learning ecosystem to be more comfortable than traditional education. Also, innovative courses such as AR-based e-learning and blended learning are increasingly becoming popular in the US. All these factors are supporting the growth of the e-learning market in the US.

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E-learning market in US – Vendor Analysis

A few prominent vendors that offer e-learning in us in the market are:

• D2L Corp. - The company offers e-learning such as D2L Brightspace.
• Docebo Inc. - The company offers e-learning such as Docebo learning suite.
• RELX Plc - The company offers e-learning such as mobile learning.

E-Learning Market in US - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on product (content, technology, and services), end-user (higher education, corporate, and K12), and deployment (On premise and Cloud). 

• The market growth in the content segment will be significant during the forecast period. The increasing need for high-quality e-learning content to improve brand value and gain a competitive advantage is driving the growth of the segment. Also, increased investments by vendors to provide high-quality content and maximize their ROI and brand visibility are driving the growth of the segment.

Get insights on the market contribution of various segments including country and region wise, historic (2017 to 2021) and forecast market size (2023 to 2027) - Download a Sample Report

E-Learning Market in US – Market Dynamics

Key Trends – The advent of advanced technologies is the key trend in the market. The market is witnessing the incorporation of advanced technologies such as virtual assistants, AR, and VR into e-learning products by vendors. The incorporation of these technologies is creating novel ways of engaging learners by stimulating virtual environments and providing a customized learning experience. For instance, the incorporation of VR allows learners to virtually travel to any historical location and have an immersive, appealing, and engaging learning experience. Such technological advances will have a positive impact on the growth of the market during the forecast period.

Major challenges – The growing competition from MOOCs is the major challenge hindering the growth of the market. The popularity of MOOCs is increasing among end-users are they are cost-effective when compared with e-learning. MOOCs offer free access, community support, and a wide variety of content, which is attracting several learners. Also, in terms of functionality and learner engagement, modern MOOCs are comparable to e-learning. All these factors are expected to reduce the growth potential in the market.

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What`s New for 2023?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
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What are the key data covered in this e-learning market in US report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the e-learning market in US between 2023 and 2027
• Precise estimation of the size of the e-learning market in US and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the e-learning market across US
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of e-learning market vendors in US

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E-Learning Market in US Scope
Report Coverage	Details
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 16.39%
Market growth 2023-2027	USD 48.4 billion
Market structure	Fragmented
YoY growth 2022-2023 (%)	15.49
Key countries	US and North America
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Adobe Inc., Articulate Inc., Cengage Learning Holdings II Inc., Coursera Inc., D2L Corp., Docebo Inc., Flatworld Solutions Pvt. Ltd., Houghton Mifflin Harcourt Co., Infopro Learning Inc., Pearson Plc, RELX Plc, Udemy Inc, VitalSource Technologies LLC, 2U Inc., iEnergizer, Instructure Holdings Inc., John Wiley and Sons Inc., McGraw Hill LLC, Microsoft Corp., and TAL Education Group
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 08: Parent market
• Exhibit 09: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 10: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 11: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 12: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 13: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 14: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 15: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 E-learning market in US 2017 - 2021 
• Exhibit 16: Historic Market Size – Data Table on E-learning market in US 2017 - 2021 ($ billion)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 17: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 18: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

• 4.4 Deployment Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Deployment Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 20: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 26: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 27: Chart on Product - Market share 2022-2027 (%)
• Exhibit 28: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 29: Chart on Comparison by Product
• Exhibit 30: Data Table on Comparison by Product

• 6.3 Content - Market size and forecast 2022-2027
• Exhibit 31: Chart on Content - Market size and forecast 2022-2027 ($ billion)
• Exhibit 32: Data Table on Content - Market size and forecast 2022-2027 ($ billion)
• Exhibit 33: Chart on Content - Year-over-year growth 2022-2027 (%)
• Exhibit 34: Data Table on Content - Year-over-year growth 2022-2027 (%)

• 6.4 Technology - Market size and forecast 2022-2027
• Exhibit 35: Chart on Technology - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Data Table on Technology - Market size and forecast 2022-2027 ($ billion)
• Exhibit 37: Chart on Technology - Year-over-year growth 2022-2027 (%)
• Exhibit 38: Data Table on Technology - Year-over-year growth 2022-2027 (%)

• 6.5 Services - Market size and forecast 2022-2027
• Exhibit 39: Chart on Services - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Data Table on Services - Market size and forecast 2022-2027 ($ billion)
• Exhibit 41: Chart on Services - Year-over-year growth 2022-2027 (%)
• Exhibit 42: Data Table on Services - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 43: Market opportunity by Product ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user

• 7.3 Higher education - Market size and forecast 2022-2027
• Exhibit 48: Chart on Higher education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Higher education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Higher education - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Higher education - Year-over-year growth 2022-2027 (%)

• 7.4 Corporate - Market size and forecast 2022-2027
• Exhibit 52: Chart on Corporate - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Corporate - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Corporate - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Corporate - Year-over-year growth 2022-2027 (%)

• 7.5 K12 - Market size and forecast 2022-2027
• Exhibit 56: Chart on K12 - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on K12 - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on K12 - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on K12 - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by End-user 
• Exhibit 60: Market opportunity by End-user ($ billion)

8 Market Segmentation by Deployment

• 8.1 Market segments 
• Exhibit 61: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 62: Data Table on Deployment - Market share 2022-2027 (%)

• 8.2 Comparison by Deployment 
• Exhibit 63: Chart on Comparison by Deployment
• Exhibit 64: Data Table on Comparison by Deployment

• 8.3 On premise - Market size and forecast 2022-2027
• Exhibit 65: Chart on On premise - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on On premise - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on On premise - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on On premise - Year-over-year growth 2022-2027 (%)

• 8.4 Cloud - Market size and forecast 2022-2027
• Exhibit 69: Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on Cloud - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Cloud - Year-over-year growth 2022-2027 (%)

• 8.5 Market opportunity by Deployment 
• Exhibit 73: Market opportunity by Deployment ($ billion)

9 Customer Landscape

• 9.1 Customer landscape overview 
• Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 75: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 76: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 77: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 78: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 79: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 80: Matrix on vendor position and classification

• 12.3 2U Inc. 
• Exhibit 81: 2U Inc. - Overview
• Exhibit 82: 2U Inc. - Business segments
• Exhibit 83: 2U Inc. - Key news
• Exhibit 84: 2U Inc. - Key offerings
• Exhibit 85: 2U Inc. - Segment focus

• 12.4 Adobe Inc. 
• Exhibit 86: Adobe Inc. - Overview
• Exhibit 87: Adobe Inc. - Business segments
• Exhibit 88: Adobe Inc. - Key offerings
• Exhibit 89: Adobe Inc. - Segment focus

• 12.5 Cengage Learning Holdings II Inc. 
• Exhibit 90: Cengage Learning Holdings II Inc. - Overview
• Exhibit 91: Cengage Learning Holdings II Inc. - Business segments
• Exhibit 92: Cengage Learning Holdings II Inc. - Key offerings
• Exhibit 93: Cengage Learning Holdings II Inc. - Segment focus

• 12.6 Coursera Inc. 
• Exhibit 94: Coursera Inc. - Overview
• Exhibit 95: Coursera Inc. - Business segments
• Exhibit 96: Coursera Inc. - Key news
• Exhibit 97: Coursera Inc. - Key offerings
• Exhibit 98: Coursera Inc. - Segment focus

• 12.7 D2L Corp. 
• Exhibit 99: D2L Corp. - Overview
• Exhibit 100: D2L Corp. - Product / Service
• Exhibit 101: D2L Corp. - Key news
• Exhibit 102: D2L Corp. - Key offerings

• 12.8 Docebo Inc. 
• Exhibit 103: Docebo Inc. - Overview
• Exhibit 104: Docebo Inc. - Product / Service
• Exhibit 105: Docebo Inc. - Key offerings

• 12.9 Houghton Mifflin Harcourt Co. 
• Exhibit 106: Houghton Mifflin Harcourt Co. - Overview
• Exhibit 107: Houghton Mifflin Harcourt Co. - Product / Service
• Exhibit 108: Houghton Mifflin Harcourt Co. - Key offerings

• 12.10 iEnergizer 
• Exhibit 109: iEnergizer - Overview
• Exhibit 110: iEnergizer - Business segments
• Exhibit 111: iEnergizer - Key offerings
• Exhibit 112: iEnergizer - Segment focus

• 12.11 Infopro Learning Inc. 
• Exhibit 113: Infopro Learning Inc. - Overview
• Exhibit 114: Infopro Learning Inc. - Product / Service
• Exhibit 115: Infopro Learning Inc. - Key offerings

• 12.12 Instructure Holdings Inc. 
• Exhibit 116: Instructure Holdings Inc. - Overview
• Exhibit 117: Instructure Holdings Inc. - Product / Service
• Exhibit 118: Instructure Holdings Inc. - Key offerings

• 12.13 John Wiley and Sons Inc. 
• Exhibit 119: John Wiley and Sons Inc. - Overview
• Exhibit 120: John Wiley and Sons Inc. - Business segments
• Exhibit 121: John Wiley and Sons Inc. - Key offerings
• Exhibit 122: John Wiley and Sons Inc. - Segment focus

• 12.14 McGraw Hill LLC 
• Exhibit 123: McGraw Hill LLC - Overview
• Exhibit 124: McGraw Hill LLC - Business segments
• Exhibit 125: McGraw Hill LLC - Key offerings
• Exhibit 126: McGraw Hill LLC - Segment focus

• 12.15 Pearson Plc 
• Exhibit 127: Pearson Plc - Overview
• Exhibit 128: Pearson Plc - Business segments
• Exhibit 129: Pearson Plc - Key offerings
• Exhibit 130: Pearson Plc - Segment focus

• 12.16 Udemy Inc 
• Exhibit 131: Udemy Inc - Overview
• Exhibit 132: Udemy Inc - Product / Service
• Exhibit 133: Udemy Inc - Key news
• Exhibit 134: Udemy Inc - Key offerings

• 12.17 VitalSource Technologies LLC 
• Exhibit 135: VitalSource Technologies LLC - Overview
• Exhibit 136: VitalSource Technologies LLC - Product / Service
• Exhibit 137: VitalSource Technologies LLC - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 138: Inclusions checklist
• Exhibit 139: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 140: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 141: Research methodology
• Exhibit 142: Validation techniques employed for market sizing
• Exhibit 143: Information sources

• 13.5 List of abbreviations 
• Exhibit 144: List of abbreviations

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FAQ

What is the projected growth of the e-learning market in the US between 2022 and 2027?

The e-learning market in the US is projected to grow by USD 48.4 billion between 2022 and 2027.

What factors are driving the growth of the e-learning market in the US?

Key drivers include the evolved learning landscape, improved accessibility, and innovative course offerings like AR-based learning.

What is the expected CAGR for the US e-learning market from 2022 to 2027?

The expected CAGR for the US e-learning market is 16.39% during the forecast period.

What challenges does the US e-learning market face?

The market faces challenges from increasing competition from MOOCs, which offer cost-effective and diverse learning options.

Which segments are expected to grow in the US e-learning market?

Significant growth is expected in the content segment, driven by the demand for high-quality e-learning resources.