Xandr Powers Political Advertising Solutions for 2022 Midterms

Rhea-AI Summary

Xandr has launched an innovative end-to-end technology platform for political advertising, encompassing its Invest DSP, Monetize SSP, and Xandr Curate solutions, available in all 50 states. This platform is designed to assist advertisers in programmatically purchasing political ads with enhanced features like specialized political deal catalogs and transparent reporting. Additionally, the Monetize SSP aids publishers in capitalizing on political spending. Xandr’s support includes extended service-level agreements for political buyers.

Positive

• Launch of a comprehensive technology platform for political advertising, enhancing capabilities for both advertisers and publishers.
• Invest DSP offers extensive features like targeted political geography and transparency reporting, meeting urgent campaign needs.
• Monetize SSP streamlines political advertising execution for publishers, enabling better engagement with political buyers.
• Dedicated SLAs provide political buyers with around-the-clock service and support.

Negative

• None.

Xandr’s leading political platform provides advertisers and publishers the tools to unlock political spend in all 50 states

NEW YORK--(BUSINESS WIRE)--

Xandr, today announced a new end-to-end technology platform solution for political advertising including its Invest DSP, Monetize SSP and Xandr Curate platforms in all 50 states. Xandr’s holistic approach for political is comprised of multiple tools for advertisers and publishers to buy and sell political advertising programmatically.

For political buyers, Xandr’s Invest DSP platform offers the ability to purchase ads across all 50 states, up and down the ballot on every channel at scale. Intuitive workflows for traders, publisher CTV creative spec verification, priority creative review and broad access to politically addressable supply across channels make it easy for traders to activate political campaigns quickly in the expedited timelines required during the political season. The Invest DSP platform also includes: a specialized catalogue of political deals in Xandr’s Premium Video Catalog, with first look deals providing preferred access to CTV and premium video supply; Xandr’s ongoing transparency reporting framework with access for buyers to place political ads in all 50 states; and political geography targeting built into the platform, enabling customers to reach the political districts that matter at the touch of a button.

For Xandr’s publisher customers, the Monetize SSP platform will help them unlock spend in all 50 states through Xandr’s ongoing transparency reporting framework. The Monetize SSP platform also includes a dedicated creative review tool and auditing service that streamlines publishers’ ability to easily review, accept and execute political creatives across their inventory. Xandr remains focused on empowering sellers with the tools necessary to drive high-value transactions with political buyers.

In addition to this unique platform, Xandr also offers political buyers committed support through service-level agreements (SLAs) that have been designed by the experienced political team. These provide support across extended hours and weekends, ensuring advertisers have around the clock service and support available when they need it.

“Political advertising has always been a nuanced vertical, which is why both buyers and sellers need a nuanced solution. A platform partner who understands the complexity of political and is able to support both the buy and sell side with innovative solutions that address the challenges in digital advertising is crucial,” comments Mike Welch, GM, Xandr. “At Xandr, we continue to significantly invest in a platform purpose-built for political to ensure the critical needs of political advertisers are met. Xandr’s Invest DSP, Monetize SSP and Xandr Curate collectively provide a platform for political that enables advertisers to reach voters at scale, in every channel, across every state, and offers publishers the opportunity to capitalize on political spend across all 50 states.”

ABOUT XANDR
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest, Xandr Monetize and Xandr Curate, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220303005209/en/

Kathryn Hardcastle

xandr@matternow.com

Source: Xandr

FAQ

What is Xandr's new platform for political advertising?

Xandr's new platform is a comprehensive end-to-end technology solution that includes Invest DSP, Monetize SSP, and Xandr Curate, designed for political advertising in all 50 states.

How does Xandr support political advertisers?

Xandr supports political advertisers with features like specialized political deal catalogs, transparency reporting, and dedicated service-level agreements for 24/7 support.

What states does Xandr's political advertising platform cover?

Xandr's political advertising platform covers all 50 states.

What services does the Monetize SSP platform provide?

The Monetize SSP platform helps publishers unlock political spending and includes tools for reviewing and executing political creatives.

What benefits does the Invest DSP platform offer for political buyers?

The Invest DSP platform offers extensive campaign management tools, targeted political geography, and access to a dedicated catalog of political deals.