WarnerMedia Announces WarnerMedia House at SXSW 2022

Rhea-AI Summary

WarnerMedia is set to showcase its presence at SXSW 2022 with the WarnerMedia House in Austin from March 11-13. This interactive space will feature content from its entertainment, news, and sports brands, including panel discussions and screenings. Key programming themes include 'Closer to Your Heroes,' 'Culture Shifts,' and 'Raise the Curtain.' The house will host exclusive events like a fireside chat with Brené Brown and film screenings, enhancing audience engagement. WarnerMedia is an official SXSW sponsor, welcoming badge holders to the immersive experiences.

Positive

• High engagement potential at SXSW with WarnerMedia House attracting attendees.
• Diverse programming including discussions led by influential figures like Brené Brown.
• Showcase of popular franchises and interactive experiences, enhancing brand visibility.

Negative

• None.

AUSTIN, Texas--(BUSINESS WIRE)-- WarnerMedia today announced its in-person activation and presence at SXSW 2022 with the WarnerMedia House, a premier destination for SXSW attendees to access exclusive content from a powerful portfolio of entertainment, news, and sports brands. Featuring panel discussions and screenings with appearances by some of the world’s most influential storytellers and talent, the WarnerMedia House celebrates storytelling in motion – showcasing the ways WarnerMedia is inspiring change through the power of stories and connecting fans with beloved characters. Taking over the Riley Building (315 Lavaca Street) in the heart of downtown Austin from March 11–13, each day WarnerMedia brands present a robust lineup of sessions that foster culture-defining conversations aligned to three key themes: Closer to Your Heroes, Culture Shifts, and Raise the Curtain.

The WarnerMedia House will be home to three stories of programming and immersive experiences for fans. On the main floor, WarnerMedia presents The Year of DC, an interactive gallery and fan activation featuring authentic costumes and props from popular DC Super Hero films and television series, exclusive artwork from DC’s comics, games, and animated series, and a spotlight on the Batmobile from this year’s blockbuster The Batman. On the rooftop, SXSW attendees can start their day on the right note in the co-working space where WarnerMedia will be hosting Breakfast Bites and Beats.

WarnerMedia is an official sponsor of SXSW and the WarnerMedia House will be open to all SXSW badge holders.

Newly-announced sessions and experiences at the WarnerMedia House:

March 11: Closer to Your Heroes

• Feature: WarnerMedia Global Brands and Experiences – 80 Years of Tweety
• Panel: Warner Bros. – Not Kidding Around: Warner Bros. Animation and the Reimagining of Iconic Characters for an Adult Audience
• Networking Session: Rooster Teeth – The Roost Happy Hour
• Fireside Chat: HBO Max – A Conversation with Dr. Brené Brown and Acclaimed Writers Priya Parker and Anand Giridharadas – BRENÉ BROWN: Atlas of the Heart

March 12: Culture Shifts

• Panel: WarnerMedia – Kicking Glass – Women of WarnerMedia Roundtable
• Fireside Chat: WarnerMedia – Fireside Chat with Axel Caballero, Head of WarnerMedia OneFifty
• Panel: WarnerMedia – Above and Beyond, for Below-the-Line: Conversations with Creatives on Career Paths into Entertainment
• Fireside Chat: WarnerMedia – The Power of Inclusive Storytelling – Fireside Chat with Rosario Dawson presented by The WMInclusive
• Panel: WarnerMedia – Talent Development Paths for Storytelling in Motion brought to you by WarnerMedia's Equity + Inclusion Programs Division
• Panel: WarnerMedia – Community Organization Members Reveal Their Own Coming of Age Stories in Reflection of WarnerMedia OneFifty’s SXSW Film Entry - Brownsville Bred a Film by Elaine del Valle

March 13: Raise the Curtain

• Screening and Panel: truTV MORE Original Series – Taste the Culture with Justin Sutherland
• Screening: truTV – Fast Foodies
• Cooking Demonstration: truTV – Cooking demonstration with Fast Foodies host and chef Justin Sutherland
• Reception: WarnerMedia OneFifty – Brownsville Bred premiere reception

Programming details and session descriptions are available on the WarnerMedia House website.

Additionally, CNN will be previewing its new streaming service at the CNN+ House. A refuge on Rainey Street, the house will offer festivalgoers an opportunity to break a sweat with fitness classes each morning, brews and bites throughout the day, and live performances by The Knocks (March 11) and a DJ set by Roosevelt (March 12). CNN+ talent and executives will be participating in official SXSW programming and hanging at the house to meet future subscribers.

As part of SXSW official programming, WarnerMedia is featured in sessions including:

March 11

• Featured Speaker: CNN+ – Provocative Predictions with Scott Galloway, The Austin Convention Center, Ballroom D, 11:30 a.m.
• Panel: HBO Max – Meet the Humans Who Help You Find Your Next Favorite HBO Max Show at The Austin Convention Center, Room 17AB, 2:30 p.m.
• Screening and Q&A: HBO Max – BRENÉ BROWN: Atlas of the Heart at The SXSW Film Theater, 5 p.m.

March 12

• Premiere: HBO – Tony Hawk: Until the Wheels Fall Off at The Paramount Theatre, 11:30 a.m.
• Premiere: WarnerMedia OneFifty – Brownsville Bred at The Alamo Lamar B, 2:15 p.m.
• Panel: CNN+ – The Bold Jump to Streaming News at The Austin Convention Center Room 16AB, 2:30 p.m.
• Premiere: CNN Films & TIME Studios – Gabby Giffords Won’t Back Down at The SXSW Film Theater, 3 p.m.
• Interview: CNN+ – Stream All About It: The Role of News in Streaming at The JW Marriott Salon 5, 4 p.m.
• Featured Session: CNN – Donna Langley & Frank Pallotta at The Austin Convention Center Room 16AB, 4 p.m.
• Featured Session: HBO Max – Examining The Way Down: God, Greed, and the Cult of Gwen Shamblin at The Austin Convention Center, Ballroom EF, 4 p.m.

March 13

• Featured Session: CNN – Misinformation and the Ongoing Danger to Our Democracy at The Austin Convention Center Room 16AB, 10 a.m.
• Panel: CNN – Is Everyone (Still) Sick of the News? at The JW Marriott Salon 5, 10 a.m.
• Town Hall: CITIZEN by CNN – Citizen by CNN Presents a Town Hall: How America Works at The Austin Convention Center, Ballroom EF, 2:30 p.m.
• Panel: CNN – Life on Other Worlds at The Austin Convention Center Room 18CD, 4 p.m.
• Screening and Cast Q&A: HBO Max – DMZ at The Paramount Theatre, 4:15 p.m.
• Live Performance: Adult Swim – Three Busy Debras at The Creek and The Cave, 7 p.m.

March 14

• Premiere: CNN+, CNN Films & HBO Max – The Last Movie Stars at The Paramount Theatre, 12:30 p.m.

March 16

• Live Performance: Rooster Teeth – The Rooster Teeth Podcast live from The SXSW Podcast Stage at The Austin Marriott Downtown, Moontower Hall, 2:30 p.m.

About WarnerMedia

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands, including HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, and others.

WarnerMedia is part of AT&T Inc. (NYSE:T).

View source version on businesswire.com: https://www.businesswire.com/news/home/20220307005898/en/

Press:

Meghan Cafarelli

Meghan.Cafarelli@WarnerMedia.com

631-357-1707

Source: WarnerMedia

FAQ

What is the WarnerMedia House at SXSW 2022?

The WarnerMedia House is an interactive space at SXSW 2022 that features exclusive content from WarnerMedia's entertainment, news, and sports brands.

When will WarnerMedia's events take place during SXSW 2022?

The events at WarnerMedia House will occur from March 11 to March 13, 2022.

Who are some featured speakers at the WarnerMedia House?

Featured speakers include Brené Brown and various influential storytellers and talent.

What themes will be discussed at the WarnerMedia House?

The themes include 'Closer to Your Heroes,' 'Culture Shifts,' and 'Raise the Curtain.'

Is the WarnerMedia House open to the public?

The WarnerMedia House is open to all SXSW badge holders.

What are the key highlights at the WarnerMedia House?

Highlights include panel discussions, film screenings, and interactive experiences featuring popular DC characters and storytelling.