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Syneos Health Launches Medical Affairs Digital Amplifier

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Syneos Health (Nasdaq: SYNH) announced the launch of the Medical Affairs Digital Amplifier, a program aimed at enhancing scientific exchange for Medical Science Liaison teams and medical conferences. This initiative is designed to improve access to medical education for healthcare professionals, ultimately aiming to optimize patient outcomes.

The program features two components: the MSL Digital Amplifier, which automates educational communication, and the Conference Digital Amplifier, enhancing outreach during and post-industry events. This launch demonstrates Syneos Health's commitment to leveraging technology to advance customer success in biopharmaceuticals.

Positive
  • Launch of Medical Affairs Digital Amplifier to enhance scientific exchange.
  • Improvement in access to medical education for healthcare professionals.
  • Automation of educational communication through MSL Digital Amplifier.
  • Enhanced stakeholder outreach via Conference Digital Amplifier.
Negative
  • None.

Program Drives Digital and Omnichannel Engagement for Medical Science Liaison Teams & Medical Conferences

MORRISVILLE, N.C., March 27, 2023 (GLOBE NEWSWIRE) -- Syneos Health® (Nasdaq: SYNH), a leading fully integrated biopharmaceutical solutions organization, today announced the launch of Medical Affairs Digital Amplifier, a program designed to drive smarter and more effective scientific exchange. This integrated program seeks to ensure customers, and the clinicians they serve, have access to the latest education to optimize patient outcomes.

The development of this unique digital asset underscores Syneos Health’s continued focus on Medical Affairs, an increasingly critical component of successful clinical development. Fueled by the Company’s advanced digital engagement capabilities and data-enabled technology solutions, the program includes two components that can work together or independently, helping to develop flexible and tailored solutions for customers’ needs:

  • Medical Science Liaison (MSL) Digital Amplifier: Automates the delivery of key educational messages and clinical information in a relevant and digestible format. Amplifier parallels face-to-face education and email communication between HCPs and MSLs, creating coordinated and synchronized MSL and HCP experiences.
    • Engagement activity is tracked through the MSL Digital Amplifier proprietary analytics platform enabling customers to view who is engaging with what messages and when, helping inform next best actions and future communications, with the goal of increasing meaningful interactions.
  • Conference Digital Amplifier: Magnifies key stakeholder reach for account management meetings during and after live industry events.
    • During a conference, attendees are sent display banners customized to align with a customer’s specific meeting strategy (e.g., encourage booth traffic or generate MSL appointments). After the conference, highly relevant stakeholders can be further engaged with for an additional four weeks to help initiate additional interactions (e.g., visits to the Medical Affairs educational website and MSL meetings).
    • This program further allows customers to engage with key stakeholders virtually before and after an event.

“Medical innovation is constantly advancing, while data is exponentially increasing in volume and complexity. Our Medical Affairs team serves as the hub and conduit to accelerate knowledge consumption, enabling our customers to have more meaningful engagement with the healthcare communities they serve,” said Suma Ramadas, PhD, Executive Vice President, Medical Affairs, Syneos Health. “Medical Affairs Digital Amplifier elevates our deep domain expertise by enabling greater reach and impact for our customers’ medical education strategies. We’re excited to bring this technology-based program forward, further advancing our customers’ performance to change patients’ lives.”

The launch of Medical Affairs Digital Amplifier continues the Company’s investment in differentiating technology and data solutions that aim to amplify biopharmaceutical customers’ success across the clinical to commercial continuum.

About Syneos Health
Syneos Health® (Nasdaq:SYNH) is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.  

We bring together a talented team of professionals, who work across more than 110 countries, with a deep understanding of patient and physician behaviors and market dynamics. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients. 

Syneos Health supports a diverse, equitable and inclusive culture that cares for colleagues, customers, patients, communities and the environment.  

To learn more about how we are Shortening the distance from lab to life®, visit syneoshealth.com or subscribe to our podcast.  

Investor Relations Contact: 
Ronnie Speight
Senior Vice President, Investor Relations
+1 919 745 2745
Investor.Relations@syneoshealth.com 
 Press/Media Contact:
Gary Gatyas
Executive Director, External Communications
+1 908 763 3428
 gary.gatyas@syneoshealth.com


FAQ

What is the Medical Affairs Digital Amplifier launched by Syneos Health?

The Medical Affairs Digital Amplifier is a program designed to enhance scientific exchange for Medical Science Liaison teams and medical conferences, improving access to medical education.

How does the MSL Digital Amplifier work?

The MSL Digital Amplifier automates the delivery of educational messages, creating coordinated communication between healthcare professionals and Medical Science Liaisons.

What benefits does the Conference Digital Amplifier provide?

The Conference Digital Amplifier enhances stakeholder reach during and after industry events, facilitating engagement with key audiences.

What is the significance of this program for Syneos Health?

The program emphasizes Syneos Health's focus on integrating technology to improve medical education strategies for their biopharmaceutical clients.

What are the key components of the Medical Affairs Digital Amplifier?

The program includes the MSL Digital Amplifier and the Conference Digital Amplifier, both aimed at improving engagement and communication.

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