So-Young International Inc. Announces Share Purchase by Controlling Shareholder

Rhea-AI Summary

So-Young International (Nasdaq: SY), China's leading aesthetic treatment platform, announced that its CEO and chairman Mr. Xing Jin, through Beauty & Health Holdings , has purchased 4,544,820 American depositary shares (ADSs) representing 3,496,015.38 Class A ordinary shares in the open market on March 31, 2025.

The purchase was made at US$0.90 per ADS, totaling US$4,090,338, using personal funds. This transaction increased Jin's beneficial ownership to 24.9% of the company's outstanding shares. The purchase was executed in accordance with Rule 10b-18 of the Securities Exchange Act of 1934.

The company's directors stated that the share purchase is not expected to materially impact So-Young's financial position or business operations. Jin expressed that this purchase reflects his continued confidence in the company's long-term growth prospects.

Positive

• CEO's significant personal investment of $4.09M demonstrates insider confidence
• Increased insider ownership to 24.9% aligns management interests with shareholders

Negative

• Low ADS price of $0.90 indicates significant stock value decline

Insights

Financial Analyst

This substantial insider purchase by CEO Xing Jin represents a strong positive signal for So-Young International. The acquisition of 4,544,820 ADSs (worth $4,090,338) increases Jin's beneficial ownership to 24.9% of outstanding shares - a meaningful commitment of personal capital that demonstrates significant confidence in the company's future.

Insider purchases of this magnitude typically indicate that management believes the stock is undervalued relative to its growth prospects. The purchase price of $0.90 per ADS represents a slight premium to the current market price of $0.8813, suggesting Jin sees fair value above current trading levels.

For context, this transaction represents approximately 4.5% of So-Young's $91.2 million market capitalization, making it a material ownership change. The timing is particularly noteworthy as it comes after the stock has struggled in recent years amid challenging conditions in China's aesthetic treatment market.

Investors should view this development as an alignment of management interests with shareholders. When the person with the most intimate knowledge of company operations commits substantial personal funds, it typically signals confidence in the underlying business fundamentals beyond what may be visible to outside investors.

BEIJING, April 2, 2025 /PRNewswire/ -- So-Young International Inc. (Nasdaq: SY) ("So-Young" or the "Company"), the leading aesthetic treatment platform in China connecting consumers with online services and offline treatments, today announced that the Company had been informed by Mr. Xing Jin, the Company's chairman of the board of directors, chief executive officer, and controlling shareholder, that on March 31, 2025, Beauty & Health Holdings Limited, a company incorporated in the British Virgin Islands and controlled by Mr. Xing Jin, purchased a total of 4,544,820 American depositary shares ("ADSs") representing 3,496,015.38 Class A ordinary shares of the Company in the open market in accordance with Rule 10b-18 of the Securities Exchange Act of 1934, as amended, using personal funds (the "Share Purchase"). This increases Mr. Xing Jin's total beneficial ownership to 24.9 % of the Company's outstanding shares^[1]. The ADSs were purchased at a price of US$ 0.9 per ADS, for a total aggregate purchase price of US$ 4,090,338.

The directors of our Company do not expect that the Share Purchase will have any material adverse impact on the financial position and business operation of the Company. For more details, please refer to the Company's SEC filings, including an amended 13D/A of Mr. Xing Jin, available at https://www.sec.gov/Archives/edgar/data/1758530/000110465925030571/xslSCHEDULE_13D_X01/primary_doc.xml. 

Mr. Xing Jin, chairman of the board of directors and chief executive officer of So-Young, commented, "this Share Purchase demonstrates my continued confidence in the Company and its long-term growth prospects."

[1] The percentage of the class of securities is calculated by dividing the number of shares beneficially owned by Mr. Xing Jin by all of the Company's issued and outstanding Class A ordinary shares and Class B ordinary shares as a single class as of February 28, 2025.

About So-Young International Inc.

So-Young International Inc. (Nasdaq: SY) ("So-Young" or the "Company") is the leading aesthetic treatment platform in China connecting consumers with online services and offline treatments. The Company provides access to aesthetic treatments through its online platform and branded aesthetic centers, offering curated treatment information, facilitating online reservations, delivering high-quality treatments, and developing, producing and distributing optoelectronic medical equipment and injectable products. With its strong brand recognition, digital reach, affordable treatments and efficient supply chain, So-Young is well-positioned to serve its audience over the long term and grow along the medical aesthetic value chain.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Statements that are not historical facts, including but not limited to statements about So-Young's beliefs and expectations, are forward-looking statements. Forward looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the Company's filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of the press release, and So-Young undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

So-Young

Investor Relations
Ms. Mona Qiao
Phone: +86-10-8790-2012
E-mail: ir@soyoung.com 

Christensen

In China
Ms. Dee Wang
Phone: +86-10-5900-1548
E-mail: dee.wang@christensencomms.com 

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com

View original content:https://www.prnewswire.com/news-releases/so-young-international-inc-announces-share-purchase-by-controlling-shareholder-302418328.html

SOURCE So-Young International Inc.

FAQ

How many ADSs did So-Young's (SY) CEO purchase in March 2025?

CEO Xing Jin purchased 4,544,820 ADSs at $0.90 per share, totaling $4,090,338.

What percentage of So-Young (SY) does CEO Xing Jin now own after the March 2025 purchase?

After the March 2025 purchase, Xing Jin's beneficial ownership increased to 24.9% of So-Young's outstanding shares.

What was the price per ADS in So-Young's (SY) CEO share purchase?

The ADSs were purchased at US$0.90 per ADS.

Will So-Young's (SY) March 2025 share purchase impact company operations?

The directors stated the share purchase will not have any material adverse impact on the company's financial position or business operations.