SWM Unveils Updated Brand Identity and New Global Purpose: Finding Ways to Improve Everyday Life
On February 2, 2022, SWM announced a new shared purpose aimed at improving everyday life through innovation and design. The company unveiled a redesigned logo and updated website to reflect its commitment to engineering excellence and modern solutions. SWM focuses on delivering high-performance materials across various industries, employing around 5,000 people globally. CEO Dr. Jeffrey Kramer emphasized the company's role in solving complex challenges, aiming for safer air, cleaner water, and a greener planet.
- Launch of a new shared purpose focused on improving everyday life.
- Updated logo and website enhance brand identity.
- Commitment to innovation and engineering excellence.
- Global presence with operations on four continents.
- None.
Alpharetta, Feb. 02, 2022 (GLOBE NEWSWIRE) -- For more than two decades, SWM (NYSE: SWM), has focused on bringing best-in-class innovation, design, and manufacturing solutions to its customers. Today, the company announced a new chapter in its story with the launch of its updated shared purpose: Finding ways to improve everyday life.
“At SWM, we harness the power of engineering to help our customers solve their most complex challenges. Through unparalleled know-how and deep collaboration with our customers, we push the limits of what’s possible to help make air safer, water cleaner, and the earth greener. We help ordinary products make an extraordinary impact. In short, we help make everyday life better,” said Dr. Jeffrey Kramer, SWM CEO.
To bring its new shared purpose to life, SWM today unveiled its redesigned logo and updated website (www.swmintl.com). The new visual identity builds on SWM’s heritage of engineering and manufacturing excellence, showcases the company’s strengths as an innovative modern global enterprise, and highlights its future focus on finding ways to improve everyday life for people around the world.
About SWM:
SWM is a leading global performance materials company, focused on finding ways to improve everyday life by bringing best-in-class innovation, design, and manufacturing solutions to our customers. Our highly engineered films, adhesive tapes, foams, nets, nonwovens, and papers are designed and manufactured using resins, polymers, and natural fibers for a variety of industries and specialty applications. SWM and its subsidiaries manufacture on four continents, conduct business in over 90 countries and employ approximately 5,000 people worldwide. For further information, please visit SWM’s website at www.swmintl.com.
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