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Hustler Celebrates 60 Years of Pioneering the Lawncare Industry

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Hustler, a Stanley Black & Decker (NYSE: SWK) brand, is celebrating its 60th anniversary as a pioneer in the lawncare industry. The brand revolutionized the sector by introducing the world's first twin-lever zero-turn lawn mower in 1964. Inventor John Regier created this innovative mower, naming it after the U.S. Air Force B-58 Hustler fighter-bomber due to its speed, agility, and efficiency.

Excel Industries began production of the Hustler mower in 1964, and the brand has since expanded its product line with reliable equipment for landscape professionals. Now under Stanley Black & Decker, Hustler offers a full range of commercial and residential mowers, including the award-winning X-RIDE™.

To commemorate this milestone, Hustler will be present at this year's Equip Expo in Louisville, Kentucky from October 15-18. Attendees can visit Hustler's indoor and outdoor booths, and enter the Hustler Mentality trailer giveaway for a chance to win a utility trailer with two Hustler units.

Hustler, un marchio di Stanley Black & Decker (NYSE: SWK), sta celebrando il suo 60° anniversario come pioniere nel settore della cura del prato. Il marchio ha rivoluzionato il settore introducendo nel 1964 il primo tosaerba a zero-turn con doppio leverismo al mondo. L'inventore John Regier ha creato questo innovativo tosaerba, chiamandolo in onore del bombardiere da combattimento B-58 Hustler dell'Air Force USA, per la sua velocità, agilità ed efficienza.

Excel Industries ha iniziato la produzione del tosaerba Hustler nel 1964, e da allora il marchio ha ampliato la sua gamma di prodotti con attrezzature affidabili per i professionisti del paesaggio. Ora sotto Stanley Black & Decker, Hustler offre una gamma completa di tosaerba commerciali e residenziali, incluso il premiato X-RIDE™.

Per commemorare questo traguardo, Hustler sarà presente all' Equip Expo di Louisville, Kentucky dal 15 al 18 ottobre. I partecipanti possono visitare gli stand interni ed esterni di Hustler e partecipare al giveaway del rimorchio Hustler Mentality per avere la possibilità di vincere un rimorchio utility con due unità Hustler.

Hustler, una marca de Stanley Black & Decker (NYSE: SWK), está celebrando su 60° aniversario como pionera en la industria del cuidado del césped. La marca revolucionó el sector al introducir en 1964 el primer cortacésped de giro cero con doble palanca del mundo. El inventor John Regier creó este innovador cortacésped, nombrándolo en honor al bombardero de combate B-58 Hustler de la Fuerza Aérea de EE. UU. debido a su velocidad, agilidad y eficiencia.

Excel Industries comenzó la producción del cortacésped Hustler en 1964, y desde entonces la marca ha ampliado su línea de productos con equipos confiables para profesionales del paisajismo. Ahora bajo Stanley Black & Decker, Hustler ofrece una gama completa de cortacéspedes comerciales y residenciales, incluido el galardonado X-RIDE™.

Para conmemorar este hito, Hustler estará presente en el Equip Expo en Louisville, Kentucky, del 15 al 18 de octubre. Los asistentes pueden visitar los stands interiores y exteriores de Hustler, y participar en el sorteo del remolque Hustler Mentality para tener la oportunidad de ganar un remolque utilitario con dos unidades Hustler.

허슬러(Hustler)는 스탠리 블랙 & 데커(Stanley Black & Decker)(NYSE: SWK)의 브랜드로서 60주년을 기념하고 있습니다. 허슬러는 1964년에 세계 최초의 듀얼 레버 제로 턴 잔디깎기기를 도입하여 잔디 관리 산업을 혁신했습니다. 발명가인 존 레기어(John Regier)는 이 혁신적인 잔디깎기기를 미 공군의 B-58 허슬러 전투 폭격기에서 이름을 따왔으며, 그 이유는 속도와 민첩성, 효율성 때문입니다.

엑셀 인더스트리(Excel Industries)는 1964년에 허슬러 잔디깎기기의 생산을 시작했으며, 그 이후 이 브랜드는 조경 전문가를 위한 신뢰할 수 있는 장비로 제품 라인을 확장해 왔습니다. 현재 스탠리 블랙 & 데커 산하의 허슬러는 상업용 및 주거용 잔디깎기기 및 수상 경력에 빛나는 X-RIDE™를 포함한 전체 제품 범위를 제공합니다.

이 중요한 이정표를 기념하기 위해 허슬러는 2023년 10월 15일부터 18일까지 켄터키 주 루이빌에서 열리는 Equip Expo에 참가합니다. 참석자들은 허슬러의 실내 및 야외 부스를 방문하고, 허슬러 멘탈리티 트레일러 경품에 참여하여 두 개의 허슬러 유닛이 포함된 유틸리티 트레일러를 받을 기회를 가질 수 있습니다.

Hustler, une marque de Stanley Black & Decker (NYSE: SWK), célèbre son 60e anniversaire en tant que pionnier dans l'industrie de l'entretien des pelouses. La marque a révolutionné le secteur en introduisant en 1964 le premier tondeuse à gazon à rotation zéro à double levier au monde. L'inventeur John Regier a créé cette tondeuse innovante, la nommant d'après le bombardier de chasse B-58 Hustler de l'Armée de l'air des États-Unis en raison de sa vitesse, agilité et efficacité.

Excel Industries a commencé la production de la tondeuse Hustler en 1964, et depuis, la marque a élargi sa gamme de produits avec des équipements fiables pour les professionnels du paysage. Désormais sous Stanley Black & Decker, Hustler propose une gamme complète de tondeuses commerciales et résidentielles, y compris le X-RIDE™, récompensé.

Pour commémorer ce jalon, Hustler sera présent cette année à l'Equip Expo à Louisville, Kentucky du 15 au 18 octobre. Les participants peuvent visiter les stands intérieurs et extérieurs de Hustler et participer à la tombola des remorques Hustler Mentality pour avoir la chance de gagner une remorque utilitaire avec deux unités Hustler.

Hustler, eine Marke von Stanley Black & Decker (NYSE: SWK), feiert sein 60-jähriges Jubiläum als Pionier in der Rasenpflegebranche. Die Marke revolutionierte die Branche mit der Einführung des weltweit ersten Zwölfhebel-Zero-Turn-Rasenmähers im Jahr 1964. Der Erfinder John Regier entwickelte diesen innovativen Mäher und nannte ihn nach dem amerikansichen B-58 Hustler Bomber der Luftwaffe, wegen seiner Geschwindigkeit, Wendigkeit und Effizienz.

Die Excel Industries begann 1964 mit der Produktion des Hustler-Mähers, und seitdem hat die Marke ihr Produktportfolio mit zuverlässiger Ausrüstung für Landschaftsprofis erweitert. Unter Stanley Black & Decker bietet Hustler jetzt eine vollständige Bandbreite an gewerblichen und privaten Mähmaschinen, einschließlich des preisgekrönten X-RIDE™.

Um diesen Meilenstein zu feiern, wird Hustler in diesem Jahr auf der Equip Expo in Louisville, Kentucky, vom 15. bis 18. Oktober vertreten sein. Die Teilnehmer können die Innen- und Außenausstellungen von Hustler besuchen und an der Hustler Mentality Trailer-Verlosung teilnehmen, um die Chance zu nutzen, einen Nutzfahrzeuganhänger mit zwei Hustler-Einheiten zu gewinnen.

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  • The brand revolutionized the lawncare industry when it introduced the world's first twin-lever zero-turn lawn mower in 1964
  • Since then, Hustler has established itself as an innovative leader in the professional landscape industry
  • Hustler will commemorate the milestone at this year's Equip Expo, which will include the Hustler Mentality trailer giveaway

HESSTON, Kan., Oct. 3, 2024 /PRNewswire/ -- Hustler®, a Stanley Black & Decker (NYSE: SWK) brand, is celebrating its 60th anniversary as a pioneer in the lawncare industry, beginning with its introduction of the world's first twin-lever zero-turn mower in 1964. Since then, Hustler has expanded its product line with hardworking, reliable products developed for today's landscape professionals. 

Hustler revolutionized the lawncare industry when it introduced the first twin-lever zero-turn lawn mower in 1964

"For 60 years, Hustler has been focused on the daily hustle – the work our customers do day in and day out to provide for themselves, their families and their communities. That's why we're committed to creating products that work as hard as they do. We develop new technologies and innovate our mowers to make the pro's job easier and more efficient," said Karen Behm, Group Brand Manager, Hustler.

The Hustler Heritage
Inventor John Regier, while working for Hesston Corp., recognized the need for a riding mower that could maneuver irregular landscapes. While Regier didn't have an engineering background, he set to work creating the mower he envisioned from farm machinery and mower parts. Eventually, Regier created the world's first twin-lever zero-turn mower.

When deciding what to name his innovation, he recalled a story from an issue of Popular Mechanics magazine about the U.S. Air Force B-58 Hustler fighter-bomber. The aircraft was described as unlike anything at the time due to its speed, agility and efficiency. Noting the similarities in his own invention, Regier deemed Hustler fitting for his new mower.

Acceleration with Excel
Regier found it difficult to keep with strong production demand, so he brought his design to Excel Industries. Excel, looking to expand its product line at the time, saw Regier's design and knew it would revolutionize the mower industry. Excel began production at its plant, located in Hesston, and introduced the Hustler in 1964.

Pioneering the Future
Today, Hustler is a leader in outdoor power equipment under the umbrella of Stanley Black & Decker, which acquired Excel Industries in 2021. With a full range of commercial and residential mowers in its lineup, including the award-winning X-RIDE, the brand prides itself on its innovation, quality, strength, performance and outstanding customer care.

Attendees at this year's Equip Expo, held in Louisville, Kentucky from October 15-18, can visit Hustler at indoor booth 5116 and see its products in action at the outdoor demo area in booth 7822D.

Additionally, attendees will have the chance to bring Hustler home by entering the Hustler Mentality trailer giveaway for a chance to win a 18-foot utility trailer loaded with two Hustler units – the X-RIDE and Super S.* (No purchase necessary to enter or win).

To learn more about Hustler and its products, please visit: www.hustlerturf.com.

*Entry open from Oct. 16 at 9 a.m. until Oct. 17 immediately prior to time of drawing at 3 p.m. Visit the Stanley Black & Decker booth for official rules. Winners must be present at time of drawing to win. For official rules, visit: www.hustlerturf.com/mentalitymowergiveaway

About Hustler 
Hustler, a Stanley Black & Decker brand, is a leading brand of premium commercial and residential mowers and power equipment. As the originator of the twin-lever zero-turn mower in 1964, the brand signifies innovation, performance and reliability and is known for providing outstanding customer care through its experience dealer network. For more information, visit www.hustlerturf.com or follow Hustler on Facebook, Instagram and LinkedIn.

About Stanley Black & Decker
Founded in 1843 and headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The Company's approximately 50,000 diverse and high-performing employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The Company's world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit: www.stanleyblackanddecker.com or follow Stanley Black & Decker on FacebookInstagramLinkedIn and X.

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SOURCE Hustler

FAQ

When did Hustler introduce the world's first twin-lever zero-turn lawn mower?

Hustler introduced the world's first twin-lever zero-turn lawn mower in 1964, revolutionizing the lawncare industry.

What is Hustler celebrating in 2024?

In 2024, Hustler is celebrating its 60th anniversary as a pioneer in the lawncare industry.

Where can people see Hustler products at the 2024 Equip Expo?

At the 2024 Equip Expo in Louisville, Kentucky, people can see Hustler products at indoor booth 5116 and in the outdoor demo area at booth 7822D.

What is the Hustler Mentality trailer giveaway at Equip Expo 2024?

The Hustler Mentality trailer giveaway at Equip Expo 2024 offers attendees a chance to win an 18-foot utility trailer loaded with two Hustler units – the X-RIDE and Super S™.

Which company acquired Excel Industries, the original producer of Hustler mowers?

Stanley Black & Decker (NYSE: SWK) acquired Excel Industries, the original producer of Hustler mowers, in 2021.

Stanley Black & Decker, Inc.

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