DEWALT® Lights Up Vegas Skyline with Innovative Drone-Powered Sphere Activation; Celebrates Concrete Construction Crews with New "Built for the Unbreakable" Campaign
DEWALT, a Stanley Black & Decker (NYSE: SWK) brand, has launched an impressive display on Las Vegas' Sphere Exosphere to celebrate construction workers and showcase their POWERSHIFT™ System. The activation features drone-powered visualizations on the 580,000 sq. ft. LED exterior, running from January 20-26, 2025.
The 'Built for the Unbreakable' campaign honors the 12 million construction workers in America and highlights the award-winning POWERSHIFT™ system, which offers significant environmental benefits with up to 60% less CO2e emissions compared to gas-powered equipment. The system, named one of TIME's Best Inventions and Popular Science's greatest innovations of 2024, includes various concrete construction tools like vibrators, screeds, and compactors.
This marks DEWALT's second year utilizing the Sphere's Exosphere, with last year's activation setting engagement records. The current display features innovative drone technology to create multi-dimensional views of construction sites in action, demonstrating DEWALT's commitment to advancing construction technology and supporting jobsite leaders.
DEWALT, un marchio di Stanley Black & Decker (NYSE: SWK), ha lanciato una straordinaria esposizione sulla Sphere Exosphere di Las Vegas per celebrare i lavoratori edili e mettere in mostra il loro POWERSHIFT™ System. L'attivazione prevede visualizzazioni con droni su un'esterno LED di 580.000 piedi quadrati, in programma dal 20 al 26 gennaio 2025.
La campagna 'Built for the Unbreakable' onora i 12 milioni di lavoratori edili negli Stati Uniti e mette in evidenza il premiato sistema POWERSHIFT™, che offre significativi benefici ambientali con emissioni di CO2e fino al 60% inferiori rispetto all'attrezzatura a gas. Il sistema, inserito tra le Migliori Invenzioni di TIME e le maggiori innovazioni di Popular Science del 2024, include vari strumenti per la costruzione in calcestruzzo come vibratori, regolatori e compattatori.
Questo segna il secondo anno di DEWALT nel utilizzare l'Exosphere della Sphere, con l'attivazione dell'anno scorso che ha stabilito record di coinvolgimento. L'attuale esposizione presenta tecnologie innovative con droni per creare visioni multi-dimensionali dei cantieri in azione, dimostrando l'impegno di DEWALT nel promuovere la tecnologia nelle costruzioni e nel supportare i leader dei cantieri.
DEWALT, una marca de Stanley Black & Decker (NYSE: SWK), ha lanzado una impresionante exposición en la Sphere Exosphere de Las Vegas para celebrar a los trabajadores de la construcción y mostrar su POWERSHIFT™ System. La activación incluye visualizaciones impulsadas por drones en la exterior LED de 580,000 pies cuadrados, que se llevará a cabo del 20 al 26 de enero de 2025.
La campaña 'Built for the Unbreakable' rinde homenaje a los 12 millones de trabajadores de la construcción en América y destaca el galardonado sistema POWERSHIFT™, que ofrece beneficios ambientales significativos con hasta un 60% menos de emisiones de CO2e en comparación con el equipo de gas. El sistema, nombrado una de las Mejores Invenciones de TIME y una de las mayores innovaciones de Popular Science en 2024, incluye diversas herramientas de construcción de concreto como vibradores, niveladoras y compactadores.
Este es el segundo año que DEWALT utiliza el Exosphere de la Sphere, y la activación del año pasado estableció récords de participación. La exposición actual presenta tecnología innovadora de drones para crear vistas multidimensionales de los sitios de construcción en acción, demostrando el compromiso de DEWALT para avanzar en la tecnología de construcción y apoyar a los líderes de los sitios de trabajo.
DEWALT는 Stanley Black & Decker (NYSE: SWK)의 브랜드로, 라스베가스의 Sphere Exosphere에서 건설 노동자들을 기념하고 그들의 POWERSHIFT™ System을 소개하기 위해 인상적인 디스플레이를 출시했습니다. 이 활성화는 580,000 평방피트의 LED 외관에서 드론으로 구동되는 시각화를 포함하며, 2025년 1월 20일부터 26일까지 진행됩니다.
'Built for the Unbreakable' 캠페인은 미국의 1,200만 건설 노동자를 기리며, 가스 동력 장비에 비해 최대 60% 적은 CO2e 배출로 환경에 상당한 이점을 제공하는 POWERSHIFT™ 시스템을 강조합니다. 이 시스템은 TIME의 최고의 발명품과 Popular Science의 2024년 최고의 혁신 중 하나로 선정되었으며, 진동기, 평탄기 및 압축기와 같은 다양한 콘크리트 건설 도구를 포함합니다.
이번은 DEWALT가 Sphere의 Exosphere를 활용한 두 번째 해로, 지난해 활성화는 참여 기록을 세웠습니다. 현재의 디스플레이는 건설 현장에서 실행 중인 다차원 뷰를 생성하기 위해 혁신적인 드론 기술을 특징으로 하여, 건설 기술을 발전시키고 현장 리더들을 지원하기 위한 DEWALT의 노 commitment을 보여줍니다.
DEWALT, une marque de Stanley Black & Decker (NYSE: SWK), a lancé une exposition impressionnante sur la Sphere Exosphere de Las Vegas pour célébrer les travailleurs de la construction et mettre en avant leur POWERSHIFT™ System. L'activation comprend des visualisations alimentées par drones sur l'extérieur LED de 580 000 pieds carrés, allant du 20 au 26 janvier 2025.
La campagne 'Built for the Unbreakable' honore les 12 millions de travailleurs de la construction en Amérique et met en lumière le système POWERSHIFT™ primé, qui offre des avantages environnementaux significatifs avec jusqu'à 60 % de moins d'émissions de CO2e par rapport à l'équipement à essence. Le système, nommé parmi les meilleures inventions de TIME et les plus grandes innovations de Popular Science en 2024, comprend divers outils de construction en béton tels que des vibrateurs, des finisseurs et des compacteurs.
C'est la deuxième année consécutive que DEWALT utilise l'Exosphere de la Sphere, l'activation de l'année dernière ayant battu des records d'engagement. L'exposition actuelle met en avant une technologie de drone innovante pour créer des vues multidimensionnelles des chantiers en action, démontrant ainsi l'engagement de DEWALT à faire progresser la technologie de la construction et à soutenir les leaders de chantier.
DEWALT, eine Marke von Stanley Black & Decker (NYSE: SWK), hat eine beeindruckende Ausstellung auf der Sphere Exosphere in Las Vegas gestartet, um Bauarbeiter zu feiern und ihr POWERSHIFT™ System zu präsentieren. Die Aktivierung umfasst drohnenbasierte Visualisierungen auf der 580.000 Quadratfuß großen LED-Außenfläche, die vom 20. bis 26. Januar 2025 läuft.
Die Kampagne 'Built for the Unbreakable' ehrt die 12 Millionen Bauarbeiter in Amerika und hebt das preisgekrönte POWERSHIFT™-System hervor, das signifikante Umweltvorteile mit bis zu 60 % weniger CO2e-Emissionen im Vergleich zu benzinbetriebenen Geräten bietet. Das System, das zu den besten Erfindungen von TIME und den größten Innovationen von Popular Science im Jahr 2024 zählt, umfasst verschiedene Betonbauwerkzeuge wie Vibratoren, Abziehgeräte und Verdichter.
Dies markiert das zweite Jahr, in dem DEWALT die Exosphere der Sphere nutzt, wobei die Aktivierung des letzten Jahres Rekorde für das Engagement aufgestellt hat. Die aktuelle Ausstellung nutzt innovative Drohnentechnologie, um mehrdimensionale Ansichten von Baustellen in Aktion zu erstellen und zeigt DEWALTs Engagement für den Fortschritt der Bautechnologie und die Unterstützung von Führungskräften vor Ort.
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- DEWALT once again transforms the
Las Vegas skyline with an electrifying activation on the exterior of Sphere - Unveils new "Built for the Unbreakable" campaign celebrating the strength of the men and women who work in the construction trades
- Spotlights award-winning DEWALT POWERSHIFT™ System, a groundbreaking equipment system that optimizes the workflow of concrete jobsites
This year's captivating display features the award-winning DEWALT POWERSHIFT™ system and celebrates the 12 million unsung heroes who work on construction sites in America today with an innovative, drone-powered display that shows the full impact of construction workers on a jobsite.
The DEWALT activation on Sphere's Exosphere, featuring drones and viewable from vantage points throughout the city, launches a new concrete campaign for the brand: Built for the Unbreakable.
"Since its unveiling at the 2024 World of Concrete Trade Show, the DEWALT POWERSHIFT™ System has become one of the most anticipated and recognized innovations in the industry," said Bill Beck, Tools & Outdoor GM, Chief Growth Officer at Stanley Black & Decker. "Through creative consumer engagement initiatives like our Sphere campaign, we're showcasing our commitment to driving the future of construction forward with tools and technologies designed to empower leaders on every jobsite."
Millions of viewers throughout
DEWALT, which remains one of the only tool manufacturers to leverage the Exosphere, will run its "Built for the Unbreakable" campaign for seven nights beginning on January 20 through January 26. DEWALT will utilize drones to fly over the city during evening hours on the activation's second night, allowing the brand to present a multi-dimensional view of a job site in action.
Last year's activation focused on the brand's launch of DEWALT POWERSHIFT™ and set new records for the brand's stakeholder engagement with in-person views and interactions on DEWALT's social channels.
"Last year's DEWALT POWERSHIFT™ display was one of the most successful and impactful brand activations we've had, blending technology, innovation and storytelling in a way that captivated millions," said Pat Petschel, Global Vice President, Creative and Digital Marketing at DEWALT. "As we light up the
Named one of TIME's Best Inventions and Popular Science's greatest innovations of 2024, the DEWALT POWERSHIFT™ system sets a new standard for electrification on the concrete jobsite, helping construction companies to achieve compliance with government mandates regarding gas equipment. DEWALT POWERSHIFT™ cordless equipment system can produce up to
Now available in
To learn more about DEWALT POWERSHIFT™, please visit: https://www.dewalt.com/systems/powershift.
*vs. leading competitors, average of individual DEWALT POWERSHIFT™ equipment weighted by lifetime emissions during use; US average grid output emission rates and grid loss based on the US EPA's eGRID2022 database, published Jan. 30, 2024 (epa.gov/egrid); fuel emissions factors based on the
About DEWALT
DEWALT, a Stanley Black & Decker brand and leader in total jobsite solutions, has been driving the future of construction forward with tools and technologies made to power leaders on every jobsite. By applying its latest technology to the challenges of today's skilled trades, DEWALT is committed to providing tradespeople with tools and equipment that are designed, built and tested to deliver new levels of safety and productivity. For more information, visit www.dewalt.com or follow DEWALT on Facebook, Instagram, and LinkedIn.
About Stanley Black & Decker
Founded in 1843 and headquartered in the
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SOURCE DEWALT
FAQ
What is DEWALT's 'Built for the Unbreakable' campaign duration and location on the Las Vegas Sphere (SWK)?
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What major awards did the DEWALT POWERSHIFT System receive in 2024?
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