N-able Amplifies Partner Success Initiatives with Launch of MarketBuilder and Addition of Three Head Nerds

Rhea-AI Summary

N-able, formerly SolarWinds MSP, has launched MarketBuilder, a platform designed to equip managed services providers (MSPs) with customizable marketing campaigns. This initiative has already seen over 40,000 emails sent by users and more than 1,000 social media posts per month aimed at lead generation. Additionally, N-able has expanded its Head Nerds team by welcoming three new experts to provide tailored support and training for MSP partners, enhancing their ability to foster business growth and adapt to the evolving digital landscape.

Positive

• Launch of MarketBuilder platform for customizable marketing campaigns.
• Over 40,000 emails sent and 1,000 social posts managed by users in six months.
• Expansion of Head Nerds team for enhanced MSP partner support.

Negative

• None.

N-able (formerly SolarWinds MSP), the purpose-built technology partner for managed services providers (MSPs), today announced the launch of MarketBuilder, a platform that provides MSPs with campaigns they can quickly and easily brand and use in their own sales and marketing programs. Additionally, it has added three new advocates to its Head Nerds team, deepening the real-world expertise available for MSP partners. These developments will help provide MSPs with the knowledge and support needed to help their business transform and thrive.

MarketBuilder provides N-able partners with a selection of ready-made, customizable marketing and sales campaigns they can use to promote their own offerings. Designed to help MSPs sell their services—no matter the level of marketing and sales expertise within the company—it comes preloaded with content created specifically for MSPs to help fortify their value proposition and grow their business. In the past six months, MarketBuilder users have sent out over 40,000 emails to help generate leads and close new deals, while publishing more than 1,000 social posts each month.

MarketBuilder resources also include:

• A guide to speaking with customers and prospects
• Sample social media posts
• Complete email campaigns
• Sales sheets
• Microsites (landing pages)
• PowerPoint^® sales presentations

David Woodruff, president at Connectivity Systems, an N-able MSP partner: “N-able continues to prove to be the best-in-class partner. Using the MarketBuilder platform with its professional content and campaigns, we have seen double digit growth in our security and backup service offerings.”

“After talking with our MSP partners, many shared that they spend most of their time on running their business, leaving limited time to focus on growth. We immediately knew we could help them with their marketing activity, which is such a critical part of their business,” said Kevin Bury, chief customer officer, N-able. “MarketBuilder provides MSPs with the tools and resources they need to effectively market their business, helping them generate and close leads while providing a way to stay in touch with prospects and customers.”

The Head Nerds, who began their advisory efforts in early 2020, recently welcomed three new members to the team. They deliver training boot camps, educational resources, and consultative office hours to help MSPs understand and maximize the most important business growth opportunities. The newest members include:

• Stefanie Hammond, Head Sales and Marketing Nerd: Stefanie has consulted and supported MSPs since 2004. In her role, she guides partners through customer conversations that help them take control of their sales process. She is committed to assisting MSPs with the modernization and delivery of training around their sales and marketing efforts.
• Lewis Pope, Head Security Nerd: Lewis began his IT career as a freelance PC technician before spending six years growing a break/fix business into an MSP. Over the last three years, he has helped N-able partners make that same journey. As a Systems Security Certified Practitioner (SSCP), he’s also helped MSPs further mature their security practices—so they can meet the challenges of the ever- evolving cybersecurity landscape with confidence.
• Jason Murphy, Head N-central Nerd: Jason has worked with a top 20 MSP as a sales engineer, system architect, and program manager. He’s also worked with N-able as a sales engineer. His previous vendor and MSP experience has made him an expert in the N-able^™ N-central^® solution. In his current role, he focuses on helping partners operate as efficiently as possible through automation and an optimized N-central experience.

“Our Head Nerds are deeply dedicated to our partners’ success, which is why we continue to expand the team to provide MSPs with a wider spectrum of knowledge and perspective to learn from to help their business be successful,” explained Mike Cullen, group vice president, partner enablement, N-able. “Our new advocates are now ready and available, delivering online training and valuable one-on-one consultations to advise our MSPs on how to grow their business. We’re really pleased to welcome Stefanie, Lewis, and Jason to the Head Nerds team.”

#SWIcorporate

About N-able

N-able (formerly SolarWinds MSP) empowers managed services providers (MSPs) to help small and medium enterprises navigate the digital evolution. With a flexible technology platform and powerful integrations, we make it easy for MSPs to monitor, manage, and protect their end customer systems, data, and networks. Our growing portfolio of security, automation, and backup and recovery solutions is built for IT services management professionals. N-able simplifies complex ecosystems and enables customers to solve their most pressing challenges. We provide extensive, proactive support—through enriching partner programs, hands-on training, and growth resources—to help MSPs deliver exceptional value and achieve success at scale. n-able.com

The N-ABLE, N-CENTRAL, and other N-able trademarks and logos are the exclusive property of N-able Solutions ULC and N-able Technologies Ltd. and may be common law marks, are registered, or are pending registration with the U.S. Patent and Trademark Office and with other countries. All other trademarks mentioned herein are used for identification purposes only and are trademarks (and may be registered trademarks) of their respective companies.

© 2021 N-able Solutions ULC and N-able Technologies Ltd. All rights reserved.

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FAQ

What is MarketBuilder by N-able?

MarketBuilder is a new platform launched by N-able that provides managed services providers (MSPs) with customizable and ready-made marketing campaigns.

How many emails have MarketBuilder users sent?

In the past six months, MarketBuilder users have sent out over 40,000 emails to help generate leads.

What are the new additions to N-able's Head Nerds team?

N-able's Head Nerds team has added three new experts focused on providing training and support to MSP partners.

What benefits does MarketBuilder provide to MSPs?

MarketBuilder helps MSPs effectively market their business, generating and closing leads while maintaining communication with prospects.

When was the MarketBuilder platform launched?

The MarketBuilder platform was announced in a press release on June 10, 2021.