Stran Announces Acquisition of Strategic Assets of Gander Group™, Strengthening Foothold in the Gaming and Entertainment Industries

Rhea-AI Summary

Stran & Company, Inc. (NASDAQ: SWAG) has acquired strategic assets of Gander Group through a secured party sale. Gander Group, a leader in casino continuity and loyalty programs, generated over $34 million in revenue in 2023. The acquisition, conducted by Stran's newly-formed subsidiary Stran Loyalty Solutions, , aims to strengthen Stran's position in the gaming and entertainment industries.

Key points:

• Stran expects significant cross-selling opportunities and operational efficiencies
• Josh Blake (CEO) and Bruce Batcheller (COO) of Gander Group will join Stran Loyalty Solutions
• Stran projects an annualized revenue run rate exceeding $100 million post-acquisition
• The acquisition is expected to contribute positive cash flow and be accretive for stockholders

Positive

• Acquisition of Gander Group's assets, a leader in casino continuity and loyalty programs
• Expected increase in annualized revenue run rate to over $100 million
• Projected positive cash flow contribution from the acquisition
• Anticipated accretive impact for stockholders
• Significant cross-selling opportunities and operational efficiencies expected
• Strengthened position in gaming and entertainment industries
• Addition of key Gander Group executives to support the Casino Continuity and Loyalty group

Negative

• None.

Financial Analyst

This acquisition marks a significant strategic move for Stran. The purchase of Gander Group's assets is expected to boost Stran's annualized revenue run rate to over $100 million, a substantial increase from Gander's $34 million revenue in 2023. This suggests potential for revenue synergies and market expansion.

The deal's structure as a secured party sale could indicate favorable terms for Stran, potentially acquiring assets at a discount. The projected positive cash flow contribution and expected accretive nature for stockholders are encouraging signs. However, investors should monitor integration costs and the realization of projected synergies, as these factors will be important for the acquisition's long-term success.

Market Research Analyst

Stran's acquisition of Gander Group's assets represents a strategic expansion into the lucrative gaming and entertainment industries. This move diversifies Stran's portfolio and strengthens its position in casino continuity and loyalty programs, a growing sector within promotional products.

The addition of Gander's client base and expertise, coupled with Stran's existing infrastructure, creates significant cross-selling opportunities. This could lead to increased market share and improved competitive positioning. The retention of key Gander executives suggests a commitment to preserving industry relationships and knowledge, which is important for successfully penetrating these specialized markets.

Business Strategy Expert

Stran's acquisition of Gander Group's assets is a textbook vertical integration move. By incorporating Gander's specialized casino and entertainment industry focus, Stran is expanding its service offerings and client base. This strategy allows Stran to capture more value in the promotional products supply chain and potentially increase its profit margins.

The creation of Stran Loyalty Solutions as a dedicated subsidiary demonstrates a clear strategic vision for this new business segment. However, the success of this acquisition will largely depend on Stran's ability to effectively integrate Gander's assets and leverage the combined entity's strengths. Investors should watch for signs of successful integration and the realization of projected synergies in the coming quarters.

Quincy, MA, Aug. 26, 2024 (GLOBE NEWSWIRE) -- Stran & Company, Inc. ("Stran" or the "Company") (NASDAQ: SWAG) (NASDAQ: SWAGW), a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, today announced the acquisition of assets and assumption of certain liabilities of Bangarang Enterprises, LLC, doing business as Gander Group, through a secured party sale initiated by the holder of Gander Group’s senior financing facility. Since its founding in 2009, Gander Group has been a recognized leader in casino continuity and loyalty programs, generating over $34 million in revenue in 2023.

The acquisition was conducted by Stran’s newly-formed subsidiary, Stran Loyalty Solutions, LLC. The Gander Group business will be operated by Stran Loyalty Solutions as an extension of the Company’s newly formed Casino Continuity and Loyalty group.

Gander Group, headquartered in Irvine, California, has historically boasted a strong track record of success, supporting leading casinos and other premier brands. By adding Gander Group’s strategic assets focused on gaming, casino, and entertainment industries, with Stran's existing operational infrastructure and customer base, the Company expects to benefit from significant cross-selling opportunities and operational efficiencies to drive both revenue growth and enhanced margins. Additionally, Josh Blake, Chief Executive Officer and founder of Gander Group, and Bruce Batcheller, Chief Operating Officer, will join Stran Loyalty Solutions to support the Casino Continuity and Loyalty group.

"This is an important acquisition for Stran, our employees, and our valued clients," said Andy Shape, CEO of Stran. "Gander Group's industry-leading solutions for casino continuity and loyalty programs perfectly complement our comprehensive suite of promotional products. In addition, this strategic move allows us to cross-sell these offerings across all verticals, further enhancing the value we deliver to our stakeholders while increasing our penetration and recognition on the West Coast. Following the acquisition, we project our annualized revenue run rate will exceed $100 million, and expect the purchase will contribute positive cash flow. Moreover, we expect this transaction will be accretive for stockholders."

"We are thrilled to join forces with the exceptional team at Stran," said Josh Blake. "The sale will provide our notable casino and entertainment clients with unparalleled resources and expertise to support and accelerate a growth trajectory. We are also confident that Stran’s capabilities can help build upon the strong foundation Gander has established and deliver even greater value to our clients in the future."

About Stran
For over 29 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise, and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen promotional programs manager of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing, and fulfillment functions. The Company’s mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty.

Additional information about the Company is available at: www.stran.com.

Forward Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” "will,” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the Company’s periodic reports which are filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.

Contacts:

Investor Relations Contact
Crescendo Communications, LLC
Tel: (212) 671-1021
SWAG@crescendo-ir.com

Press Contact
Howie Turkenkopf
press@stran.com

FAQ

What assets did Stran (SWAG) acquire in the recent transaction?

Stran acquired strategic assets of Gander Group, a leader in casino continuity and loyalty programs, through a secured party sale initiated by the holder of Gander Group's senior financing facility.

How much revenue did Gander Group generate in 2023?

Gander Group generated over $34 million in revenue in 2023.

What is Stran's (SWAG) projected annualized revenue run rate after the Gander Group acquisition?

Following the acquisition, Stran projects its annualized revenue run rate will exceed $100 million.

Who from Gander Group will join Stran (SWAG) after the acquisition?

Josh Blake, Chief Executive Officer and founder of Gander Group, and Bruce Batcheller, Chief Operating Officer, will join Stran Loyalty Solutions to support the Casino Continuity and Loyalty group.

How does Stran (SWAG) expect the Gander Group acquisition to impact its financial performance?

Stran expects the acquisition to contribute positive cash flow and be accretive for stockholders. The company also anticipates significant cross-selling opportunities and operational efficiencies to drive both revenue growth and enhanced margins.