SRIVARU Launches PRANA 2.0 Electric Motorcycle in Chennai, India

Rhea-AI Summary

SRIVARU Holding (Nasdaq: SVMH) has launched its PRANA 2.0 electric motorcycle in Chennai, India. The company aims to increase production capacity to nearly 10,000 units per month by the end of 2024 and plans to establish a pan-India sales network. India's motorcycle market is projected to grow from $25.6 billion in 2023 to $36.1 billion by 2027, with electric motorcycles expected to capture 50% market share by 2030.

PRANA 2.0 features over 100 new components, advanced technology, and innovative features. The Coimbatore facility currently produces more than 2,000 units monthly on a single production line. The motorcycle boasts a top speed of 123 kmph, four driving modes, and an integrated mobile app for real-time tracking and diagnostics.

Positive

• Aims to increase production capacity to nearly 10,000 units per month by end of 2024
• India's motorcycle market projected to grow from $25.6 billion in 2023 to $36.1 billion by 2027
• Electric motorcycles expected to capture 50% market share in India by 2030
• Current production of more than 2,000 units monthly on a single production line
• PRANA 2.0 features over 100 new components and advanced technology

Negative

• None.

Market Research Analyst

The launch of SRIVARU's PRANA 2.0 electric motorcycle in Chennai is strategically significant. India's motorcycle market, valued at $25.6 billion in 2023, is projected to reach $36.1 billion by 2027. The electric segment is poised for explosive growth, expected to capture 50% of the market by 2030, up from the current 3%. This presents a massive opportunity for SRIVARU.

Tamil Nadu's 40% share of India's EV demand makes Chennai an ideal launch location. The government's push for EVs, driven by environmental concerns and lack of oil resources, further supports SRIVARU's market entry. However, the company will face intense competition as other players rush to capitalize on this growth. SRIVARU's success will hinge on its ability to differentiate and scale rapidly.

Tech Expert

SRIVARU's PRANA 2.0 showcases impressive technological advancements. The inclusion of over 100 new components after two years of testing indicates a significant upgrade from its predecessor. Key features like the high-performance battery, four driving modes including reverse and an integrated mobile app for real-time tracking and diagnostics position it as a technologically advanced offering in the market.

The motorcycle's top speed of 123 kmph is competitive for urban and highway use. However, the true differentiator will be the powertrain efficiency and battery range, which aren't specified. The focus on user experience with smoother suspension and a colorful display shows attention to consumer preferences. SRIVARU's ability to balance performance, technology and user-friendly features will be important for market success.

Financial Analyst

SRIVARU's production capacity is a key factor for potential growth. Currently producing over 2,000 units monthly on a single production line, the company aims to increase capacity to nearly 10,000 units per month by the end of 2024. This 5x production increase in just over a year is ambitious and will require significant capital investment.

The company's ability to scale rapidly while maintaining quality will be important for capturing market share in the fast-growing Indian EV market. However, investors should closely monitor the financial implications of this expansion, including capital expenditures, working capital needs and potential impact on margins. The planned pan-India sales network will also require substantial investment. While the growth potential is significant, the execution risks and financial demands of such rapid scaling should not be underestimated.

Aims to increase production capacity to nearly 10,000 units per month by end of 2024

Plans to set up pan India sales network across key areas of India

GRAND CAYMAN, Cayman Islands and COIMBATORE, India, Aug. 22, 2024 (GLOBE NEWSWIRE) -- SRIVARU Holding Limited (Nasdaq: SVMH; SVMHW) (“SRIVARU” or the “Company”), a manufacturer of premium electric motorcycles, today announced the formal launch of the PRANA 2.0 electric motorcycle at a major event in Chennai, India.

Recently, there has been a remarkable surge in the interest of young individuals towards acquiring electric motorcycles in India. SRIVARU has relentlessly assessed the Indian market and attentively engaged with the youth of India to introduce an exceptional and unparalleled electric motorcycle, PRANA 2.0.

The event was attended by Mr. Mohanraj Ramasamy, Founder and Chief Executive Officer of SRIVARU, Mr. Weng Kiat (Adron) Leow, Chief Financial Officer, Mr. Felix Friedrich Heinimann, Chief Marketing Officer, Mr. Chin Ghee (Theirry) Tan, Financial Controller, Mr. Yuvaraj Sankar, Director of Engineering, along with staff and distributors from multiple cities.

Mr. Ramasamy said, “I am thrilled to announce the launch of our latest PRANA 2.0 electric bike in Chennai, the automotive hub of of India. Tamil Nadu accounts for more than 40% of the country's electric vehicle demand, positioning us in a large and rapidly expanding market. In 2023, India's motorcycle market achieved revenues exceeding USD $25.6 billion, with projections indicating growth to USD $36.1 billion by 2027. By 2030, it is anticipated that electric motorcycles will account for approximately 50% of the market share, a significant increase from the current 3% share of electric motorcycles in India. This signifies a tremendous opportunity for growth. The Indian government has outlined its ambition to transform the nation into a developed country by the year 2047. Given India’s lack of natural oil resources and the ongoing public concern regarding environmental pollution, the government acknowledges that alternative energy sources are crucial for ensuring sustainable economic growth. Consequently, there is a significant emphasis on the transition to electric vehicles (EVs). The EV sector is expected to be instrumental in India's shift towards a low-carbon economy.”

Mr. Ramasamy added, “Our inaugural facility commenced operations in Coimbatore in 2017. The latest iteration of our electric motorcycle, PRANA 2.0, has undergone nearly two years of testing and now features over 100 new components compared to its predecessor. We are introducing a product to the market that stands out for its advanced technology and innovative features. Most importantly, we have a go-to-market-ready product available. Our manufacturing facility in Coimbatore currently produces more than 2,000 units each month on a single production line during one shift. With our advanced automated assembly and testing lines, we can swiftly scale up production to meet increasing market demand.”

Mr. Yuvaraj Sankar, SRIVARU’s Director of Engineering, commented, “The PRANA 2.0 is an engineering marvel in terms of its powertrain (battery, motor and controller), safety, unparalleled performance (top speed of 123 kmph), and user experience with smoother suspension and a colorful display. It features a high-performance battery, four driving modes including reverse for parking assist, as well as an ergonomic seating design—combining to create an effortless ride. The integrated mobile app offers real-time tracking and diagnostics. PRANA 2.0 sets a new standard in electric mobility, combining toughness on the road with smoothness for users.”

About SRIVARU 

SRIVARU Holding Limited, a Cayman Islands exempted company, is the parent company of SRIVARU Motor Private Ltd., a commercial-stage provider dedicated to designing and manufacturing premium electric motorcycles in India. SRIVARU was founded on the realization that while the rider-motorcycle relationship is deep and complex, it is in desperate need of innovation for the next generation of riders. SRIVARU provides affordable premium E2W vehicles that provide an exceptional riding experience with redundant 3-channel automated braking, a low center of gravity to improve stability, enhanced safety features, and easy charging compatible with home charging outlets. The Company has a broad array of intellectual property, including a patent-pending chassis and drive acceleration system. In addition, SRIVARU offers customers a superior total cost of ownership compared to traditional internal combustion engine motorcycles and E2W vehicle competitors. SRIVARU additionally oversees a manufacturing subsidiary set to play a crucial role in achieving the company’s vision for sustainable and innovative mobility. Additional information about the company is available at: http://www.srivarumotors.com/. With a focus on innovation, sustainability, and performance, SRIVARU aims to redefine the future of mobility.

 Forward Looking Statements

This communication may contain a number of “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include information concerning SRIVARU’s possible or assumed future results of operations, business strategies, debt levels, competitive position, industry environment, potential growth opportunities and the effects of regulation, respectively. These forward-looking statements are based on SRIVARU’s management’s current expectations, estimates, projections and beliefs, as well as a number of assumptions concerning future events. When used in this communication, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements.

These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside SRIVARU’s management’s control, that could cause actual results to differ materially from the results discussed in the forward-looking statements. These risks, uncertainties, assumptions and other important factors include, but are not limited to: (a) the outcome of any legal proceedings that may be instituted against SRIVARU or others; (b) the inability to obtain financing to complete the Company’s planned expansion; (c) the inability to successfully appeal the Nasdaq’s delisting determinations; (d) the risk that current plans and operations of SRIVARU or its subsidiaries are disrupted as a result of the announcement and consummation of the Business Combination; (e) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of SRIVARU to grow and manage growth profitably, maintain relationships with customers and suppliers and retain its management and key employees; (f) costs related to ongoing operations; (g) the possibility that SRIVARU may be adversely affected by other economic, business, and/or competitive factors; (h) SRIVARU’s ability to execute its business plans and strategies, (i) SRIVARU’s estimates of expenses and profitability and (j) other risks and uncertainties indicated from time to time in SRIVARU’s public filings with the SEC, including those under “Risk Factors” therein.

Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and SRIVARU assumes no obligation and, except as required by law, do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. SRIVARU gives no assurance that it will achieve its expectations. 

Company Details: 

SRIVARU Holding Limited 
2nd Floor, Regatta Office Park, West Bay Road 
P.O. Box 10655 
Grand Cayman, KY1-1006 
Cayman Islands 

Investor & Media Contact: 

Investor Relations
SRIVARU Holding Limited 
Email: ir@srivarumotors.com 
Phone: +1 (888) 227-8066 

Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/138a64b0-40e3-4540-8dba-bf3817fb0d19
https://www.globenewswire.com/NewsRoom/AttachmentNg/7d7d17a6-6b73-46c2-ad76-57740c5d5c68

FAQ

What is the production capacity goal for SRIVARU's PRANA 2.0 electric motorcycle by the end of 2024?

SRIVARU aims to increase production capacity to nearly 10,000 units per month for the PRANA 2.0 electric motorcycle by the end of 2024.

What is the projected growth of India's motorcycle market from 2023 to 2027?

India's motorcycle market is projected to grow from $25.6 billion in 2023 to $36.1 billion by 2027.

What is the expected market share for electric motorcycles in India by 2030?

Electric motorcycles are expected to capture approximately 50% of the market share in India by 2030.

What is the current monthly production of PRANA 2.0 electric motorcycles at SRIVARU's Coimbatore facility?

SRIVARU's Coimbatore facility currently produces more than 2,000 units of PRANA 2.0 electric motorcycles each month on a single production line during one shift.

What is the top speed of the PRANA 2.0 electric motorcycle (SVMH)?

The PRANA 2.0 electric motorcycle has a top speed of 123 kmph (kilometers per hour).