Seagate and Lucasfilm Collaborate to Take Gaming to the Next Level

Rhea-AI Summary

Seagate Technology (NASDAQ: STX) launched its Star Wars™ Beskar™ Ingot Drives, the first collectible branded drives inspired by the Star Wars franchise, just in time for the holiday season. The collection includes various formats such as M.2 NVMe, 2.5-inch SATA, and external HDDs, appealing to gamers and Star Wars enthusiasts. Prices range from $99.99 for the external HDD (2TB) to $259.99 for the 1TB SSD. Each drive features the iconic Beskar design and comes with a five-year warranty plus three years of data recovery services, enhancing consumer confidence.

Positive

• Launch of collectible themed drives could attract new customers and boost sales during the holiday season.
• Offers a unique product line that integrates popular culture with gaming storage solutions.
• Fast M.2 SSD offers industry-leading speeds up to 7000MB/s, appealing to high-performance gamers.

Negative

• None.

The First Collectible Branded Drives Inspired by Star Wars Available for the Holidays

FREMONT, Calif.--(BUSINESS WIRE)-- Seagate Technology Holdings plc (NASDAQ: STX) today introduced the new family of Star Wars™ Beskar™ Ingot Drives, the first release in a collaboration to bring designs inspired by the Star Wars franchise to its line of PC gaming storage devices, taking gamers’ battle stations to the next level.

Seagate's new Star Wars™ Beskar™ Ingot external 2TB HDD is available this holiday season for $99.99. (Photo: Business Wire)

The first release in the collaboration celebrates the legends of the Star Wars Mandalorian™ galaxy. These drives bring the iconic Star Wars “precious metal” aesthetic to the FireCuda line-up. The special edition designs will be available in M.2 NVMe, 2.5-inch SATA, and external HDD formats. Each drive resembles an ingot of Beskar™, including its Imperial stamp featured prominently in the series, making these drives the ultimate collectible for Star Wars fans.

“We are thrilled to bring unique, iconic designs from one of the world’s most popular franchises to the forefront of every gamer’s battle station,” said Jeff Fochtman, Senior Vice President of Business and Marketing at Seagate Technology. “This collaboration appeals to global audiences including gamers, PC builders, and Star Wars enthusiasts alike.”

Seagate’s fastest M.2 2280 SSD, the PCIe Gen4 NVMe SSD features speeds up to nine times faster than SATA-based SSDs, delivering sequential read/write performance up to 7000/6850MB/s. It is also built with a sleek heatsink design for premium installation flexibility and peak performance. Designed with a slim 2.5-inch form factor, the SATA SSD allows for versatile installation and build options. Gamers can light up their battlestations with the external HDD, featuring a customizable RGB LED bar. This external drive is lightweight with simple plug-and-play compatibility, making it easy for gamers to take their whole library on the road. The new drives include Seagate’s five-year warranty and three-years of Rescue Data Recovery Services™ so gamers have peace of mind.

The PCIe Gen4 NVMe SSD will be available in 500GB ($159.99) and 1TB ($259.99), the SATA SSD will be available in 1TB ($159.99) and 2TB ($269.99), and the external HDD will be available in 2TB ($99.99).

Though the Star Wars saga extends over millennia, the wait for this release is not long. The Star Wars Beskar™ Ingot Drives are coming soon, in time for the winter holiday season. Seagate will reveal more iconic designs inspired by Star Wars throughout the coming year.

About Seagate Technology

Seagate Technology crafts the datasphere, helping to maximize humanity’s potential by innovating world-class, precision-engineered data storage and management solutions with a focus on sustainable partnerships. A global technology leader for more than 40 years, the company has shipped over three billion terabytes of data capacity. Learn more about Seagate by visiting www.seagate.com or following us on Twitter, Facebook, LinkedIn, YouTube, and subscribing to our blog.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

©2021 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, and the Spiral logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. Seagate reserves the right to change, without notice, product offerings or specifications.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211026005183/en/

Press Inquiries:

Roxanne Hesh 415-233-0757

roxanne.hesh@seagate.com

Greg Belloni 415-235-9092

gregory.belloni@seagate.com

Source: Seagate Technology Holdings plc

FAQ

What are the new products launched by Seagate Technology related to Star Wars?

Seagate Technology launched the Star Wars™ Beskar™ Ingot Drives, which include M.2 NVMe, 2.5-inch SATA, and external HDDs.

When will the Star Wars Beskar Drives be available for purchase?

The Star Wars Beskar Drives will be available in time for the winter holiday season.

What is the price range for Seagate's Star Wars themed drives?

Prices range from $99.99 for the external 2TB HDD to $259.99 for the 1TB PCIe Gen4 NVMe SSD.

What performance features do the new SSDs offer?

The M.2 PCIe Gen4 NVMe SSD boasts speeds up to 7000MB/s for sequential read and 6850MB/s for write.