State Street Appoints New Global Chief Marketing Officer

Rhea-AI Summary

State Street Corporation (NYSE:STT) has appointed Brenda Tsai as the new executive vice president and global chief marketing officer. With over 27 years of experience in marketing, Tsai will lead the global marketing team, enhancing customer acquisition and brand strategy. Her prior roles include chief marketing officer at Bank of New York Mellon and DXC Technology. This strategic appointment aims to strengthen State Street's brand and focus on exceptional client experiences, aligning with the firm’s mission to create better outcomes for investors.

Positive

• Brenda Tsai brings over 27 years of marketing leadership experience.
• Her previous roles at Fortune 500 firms highlight a proven track record in brand growth and modernization.
• The appointment aims to enhance the firm's global marketing strategy and customer acquisition efforts.

Negative

• Concerns may arise regarding continuity and the integration of Tsai's strategies into existing frameworks.

Brenda Tsai brings more than 27 years of marketing leadership experience to one of the world’s largest investment servicing and investment management firms

BOSTON--(BUSINESS WIRE)-- State Street Corporation (NYSE:STT) today announced that Brenda Tsai has been appointed as the firm’s new executive vice president and global chief marketing officer. Tsai will report to Julia McCarthy, executive vice president and global head of client experience for State Street.

Tsai will oversee global brand and marketing strategy and execution including content, digital marketing, events, product campaigns and media relations. Tsai will be responsible for leading the firm’s global marketing team in accelerating customer acquisition and advancing State Street’s brand.

“We remain focused on putting exceptional client experience at the center of our strategy,” said McCarthy. “As an award-winning global marketing executive known for applying business and operational rigor to creative brand and digital strategies, Brenda’s decades of experience in brand building and B2B marketing is an ideal fit as she takes the helm of our global marketing organization.”

Tsai brings a wealth of experience from across the financial services, technology and manufacturing industries. She has been recognized for her proven track record of growing brands and modernizing marketing at Fortune 500 firms. Most recently, Tsai served as the chief marketing and communications officer at DXC Technology. Prior to that, Tsai served as chief marketing officer of Bank of New York Mellon, and as a managing director at General Electric. Earlier in her career, Tsai held numerous marketing leadership roles at Procter & Gamble.

“State Street’s mission of creating better outcomes for the world’s investors and the people they serve is of critical importance, and I am thrilled to build upon this purpose to further amplify the company’s brand,” said Tsai. “Our marketing organization is home to many talented and creative professionals, and I am committed to further building on the teams’ success and innovating for the future.”

Tsai has been an advocate for advancing marketing and diversity in business as a member of the Wall Street Journal CMO Council, the Association of National Advertisers, the Ascend Executive Network and the Women’s Forum of New York. She earned an MBA and a master’s degree in international studies from the Wharton School at the University of Pennsylvania and a bachelor’s degree with honors in political science from Stanford University.

About State Street

State Street Corporation (NYSE: STT) is one of the world's leading providers of financial services to institutional investors including investment servicing, investment management and investment research and trading. With $38.2 trillion in assets under custody and/or administration and $3.5 trillion* in assets under management as of June 30, 2022, State Street operates globally in more than 100 geographic markets and employs approximately 40,000 worldwide. For more information, visit State Street's website at www.statestreet.com.

*Assets under management as of June 30, 2022 includes approximately $66 billion of assets with respect to SPDR® products for which State Street Global Advisors Funds Distributors, LLC (SSGA FD) acts solely as the marketing agent. SSGA FD and State Street Global Advisors are affiliated.

© 2022 State Street Corporation - All Rights Reserved

State Street Corporation One Lincoln Street, Boston, MA 02111-2900.

4865218.1.1.GBL.RTL

View source version on businesswire.com: https://www.businesswire.com/news/home/20220721005555/en/

Media Contact:

Ed Patterson

epatterson@statestreet.com

+1 404 213 3106

Source: State Street Corporation

FAQ

What is the significance of Brenda Tsai's appointment at State Street?

Brenda Tsai's appointment is significant as she aims to enhance State Street's global marketing strategy and client experience.

What experience does Brenda Tsai bring to State Street?

Brenda Tsai brings over 27 years of experience, having previously served in senior marketing roles at DXC Technology and Bank of New York Mellon.

How might Brenda Tsai's leadership impact State Street's brand?

Tsai's leadership is expected to modernize and strengthen State Street's brand and improve customer acquisition strategies.

Who does Brenda Tsai report to in her new role?

Brenda Tsai reports to Julia McCarthy, the global head of client experience at State Street.

What are State Street Corporation's assets under management?

As of June 30, 2022, State Street has $3.5 trillion in assets under management.