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Stellantis Pro One Market Share Leader in 3 Regions: Europe 30, South America and Middle East & Africa

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Stellantis Pro One has achieved market leadership in commercial vehicles across three regions: Europe 30, South America, and Middle East & Africa in the first half of 2024. The company's success is attributed to its robust product offensive, including the launch of the ProMaster EV Delivery van in North America and the New Fiat Titano pickup in South America. Stellantis Pro One has renewed its van lineup with 12 nameplates across all segments, featuring second-generation electrification and full connectivity. Key highlights include:

- Over 28.5% market share in EU 30 with a 4% year-over-year volume increase
- 31.9% BEV market share leadership in Europe
- 22.2% market share in Middle East & Africa
- 31.1% market share in LCV sales in South America
- Introduction of the new MultiJet 4.0 engine and AT8 8-speed transmission for large vans

Stellantis Pro One ha raggiunto la leadership di mercato nei veicoli commerciali in tre regioni: Europa 30, Sud America e Medio Oriente & Africa nei primi sei mesi del 2024. Il successo dell'azienda è attribuito alla sua robusta offensiva di prodotto, inclusa il lancio del furgone elettrico ProMaster EV Delivery in Nord America e del Nuovo Fiat Titano in Sud America. Stellantis Pro One ha rinnovato la sua gamma di furgoni con 12 modelli in tutti i segmenti, caratterizzati da una seconda generazione di elettrificazione e connettività totale. Tra i punti salienti troviamo:

- Oltre il 28,5% di quota di mercato nell'UE 30 con un aumento del volume del 4% anno su anno
- Leadership con 31,9% di quota di mercato BEV in Europa
- 22,2% di quota di mercato nel Medio Oriente e in Africa
- 31,1% di quota di mercato nelle vendite di LCV in Sud America
- Introduzione del nuovo motore MultiJet 4.0 e della trasmissione AT8 a 8 velocità per furgoni grandi

Stellantis Pro One ha logrado el liderazgo en el mercado de vehículos comerciales en tres regiones: Europa 30, Sudamérica y Medio Oriente & África en la primera mitad de 2024. El éxito de la compañía se atribuye a su sólida ofensiva de productos, que incluye el lanzamiento de la furgoneta eléctrica ProMaster EV Delivery en América del Norte y la nueva Fiat Titano en Sudamérica. Stellantis Pro One ha renovado su línea de furgones con 12 modelos en todos los segmentos, con segunda generación de electrificación y conectividad total. Los aspectos más destacados incluyen:

- Más del 28,5% de cuota de mercado en la UE 30 con un aumento del volumen del 4% interanual
- Liderazgo con 31,9% de cuota de mercado BEV en Europa
- 22,2% de cuota de mercado en Medio Oriente y África
- 31,1% de cuota de mercado en ventas de LCV en Sudamérica
- Introducción del nuevo motor MultiJet 4.0 y la transmisión AT8 de 8 velocidades para furgones grandes

스텔란티스 프로 원은 2024년 상반기 동안 유럽 30, 남미, 중동 및 아프리카의 상업용 차량 시장에서 시장 점유율 1위를 달성했습니다. 회사의 성공은 북미에서 프로마스터 EV 배달밴 출시와 남미에서 뉴 피아트 티타노 픽업 출시라는 강력한 제품 공세에 기인합니다. 스텔란티스 프로 원은 모든 세그먼트에서 12개의 차종으로 밴 라인을 새롭게 단장했으며, 2세대 전기화 및 완전한 연결성을 특징으로 하고 있습니다. 주요 하이라이트는 다음과 같습니다:

- EU 30에서 28.5%의 시장 점유율과 함께 전년 대비 4%의 볼륨 증가
- 유럽에서 31.9%의 BEV 시장 점유율의 리더십
- 중동 및 아프리카에서 22.2%의 시장 점유율
- 남미에서 LCV 판매 31.1%의 시장 점유율
- 대형 밴용으로 신형 멀티젯 4.0 엔진AT8 8단 변속기 도입

Stellantis Pro One a atteint la première place sur le marché des véhicules utilitaires dans trois régions : Europe 30, Amérique du Sud et Moyen-Orient & Afrique au premier semestre 2024. Le succès de l'entreprise s'explique par sa solide offensive produits, comprenant le lancement du fourgon électrique ProMaster EV Delivery en Amérique du Nord et du Nouveau Fiat Titano en Amérique du Sud. Stellantis Pro One a renouvelé sa gamme de fourgons avec 12 modèles dans tous les segments, offrant une électrification de deuxième génération et une connectivité totale. Les principaux points forts incluent :

- Plus de 28,5% de part de marché dans l'UE 30 avec une augmentation de volume de 4% d'une année sur l'autre
- Leadership avec une part de marché de 31,9% en BEV en Europe
- 22,2% de part de marché au Moyen-Orient & Afrique
- 31,1% de part de marché dans les ventes de LCV en Amérique du Sud
- Introduction du nouveau moteur MultiJet 4.0 et de la transmission AT8 à 8 vitesses pour les grands fourgons

Stellantis Pro One hat in den ersten sechs Monaten des Jahres 2024 die Marktführerschaft bei Nutzfahrzeugen in drei Regionen erreicht: Europa 30, Südamerika und Nahost & Afrika. Der Erfolg des Unternehmens wird seiner robusten Produktoffensive zugeschrieben, zu der die Einführung des ProMaster EV Lieferwagens in Nordamerika und des Neuen Fiat Titano Pickups in Südamerika gehört. Stellantis Pro One hat sein Van-Sortiment mit 12 Modelle in allen Segmenten erneuert, die zweite Generation der Elektrifizierung und volle Konnektivität bieten. Zu den wichtigsten Highlights gehören:

- Über 28,5% Marktanteil in der EU 30 mit einem Anstieg des Volumens um 4% im Jahresvergleich
- 31,9% Marktanteil für BEVs in Europa
- 22,2% Marktanteil im Nahen Osten & Afrika
- 31,1% Marktanteil im LCV-Verkauf in Südamerika
- Einführung des neuen MultiJet 4.0-Motors und des AT8 8-Gang-Getriebes für große Vans

Positive
  • Market leadership in commercial vehicles in Europe 30, South America, and Middle East & Africa
  • 28.5% market share in EU 30 with a 4% year-over-year volume increase
  • 31.9% BEV market share leadership in Europe
  • Launch of ProMaster EV Delivery van in North America and New Fiat Titano pickup in South America
  • Renewal of van lineup with 12 nameplates featuring second-generation electrification and full connectivity
  • Introduction of new MultiJet 4.0 engine and AT8 8-speed transmission for large vans
Negative
  • None.

Insights

Stellantis Pro One's market leadership in three key regions - Europe 30, South America and Middle East & Africa - is a significant achievement that underscores the company's strong global presence in the commercial vehicle sector. This aligns well with Stellantis' Dare Forward 2030 strategic plan, indicating positive momentum towards their long-term goals.

The 28.5% market share in EU 30, with a 4% year-over-year volume increase, is particularly impressive. The 31.9% BEV market share in Europe also positions Stellantis well in the growing electric vehicle market. In South America, Stellantis' dominance is evident with 31.1% LCV market share, while in the Middle East & Africa, they've secured the top spot with a 22.2% market share.

The introduction of new models like the ProMaster EV Delivery van in North America and the Fiat Titano in South America demonstrates Stellantis' commitment to product innovation and market expansion. The full renewal of the Pro One van lineup, including 12 nameplates across various segments, shows a comprehensive approach to meeting diverse market needs.

However, it's worth noting that Stellantis' position in North America is less dominant, ranking third in the region. This suggests room for growth in this important market, particularly as they introduce new electric models like the ProMaster EV.

Overall, these results indicate that Stellantis is executing well on its commercial vehicle strategy, with strong performance in multiple regions and segments. The focus on electrification and connectivity aligns with industry trends, potentially positioning the company for continued success in the evolving automotive landscape.

While specific financial figures are not provided in this release, the market share data and regional performance indicators offer valuable insights into Stellantis Pro One's financial health and growth potential.

The market leadership in three major regions suggests a strong revenue base and potential for economies of scale. The 4% year-over-year volume increase in EU 30, coupled with market share gains, indicates revenue growth in a key market. Similarly, the 45% sales increase in Germany points to significant growth in Europe's largest economy.

The company's strong position in electric vehicles, with a 31.9% BEV market share in Europe, is particularly noteworthy. As the automotive industry transitions towards electrification, this leadership could translate into sustained long-term revenue growth and improved margins, given the typically higher price points of electric vehicles.

In emerging markets, Stellantis' strong performance - such as being the LCV, pickup and van sales leader in South America with over 30% market share in each category - suggests a robust position for capturing growth in these developing economies.

The introduction of new models and the renewal of the entire Pro One van lineup indicate significant R&D and capital expenditure. While this may impact short-term profitability, it positions the company well for future growth and maintaining its competitive edge.

Investors should monitor how these market share gains and product launches translate into revenue growth and profitability in upcoming financial reports. Additionally, the progress towards the Dare Forward 2030 strategic targets, particularly in electrification and carbon neutrality, could have long-term implications for the company's financial performance and valuation.

Stellantis Pro One's technological advancements in their commercial vehicle lineup are noteworthy and align with industry trends towards electrification, connectivity and improved efficiency.

The introduction of second-generation electrification across their van lineup, including both battery electric and fuel cell electric vehicles, demonstrates Stellantis' commitment to sustainable transport solutions. This diversified approach to electrification could provide a competitive edge, offering customers flexibility based on their specific needs and infrastructure availability.

The launch of My Tasks, an advanced tool for drivers and fleet managers, showcases Stellantis' focus on connectivity and operational efficiency. This type of software integration can significantly enhance the value proposition of their vehicles, potentially leading to improved customer loyalty and higher margins.

The new MultiJet 4.0 engine in the large van lineup, delivering 450 Nm of torque, demonstrates Stellantis' continued innovation in traditional powertrains. The dual-circuit exhaust gas recirculation system's improvements in reliability, performance and emissions show a balanced approach to meeting both customer demands and regulatory requirements.

The AT8 8-speed transmission achieving a 10% reduction in CO2 emissions is another significant technological advancement. This improvement in efficiency can lead to cost savings for customers and help meet increasingly stringent emissions regulations.

Stellantis' commitment to over-the-air update capabilities for each new vehicle from 2026 indicates a forward-thinking approach to vehicle software and connectivity. This feature can enhance vehicle performance, introduce new features and potentially create new revenue streams through software-as-a-service models.

While these technological advancements are impressive, it will be important for Stellantis to ensure seamless integration and reliability across their diverse product range. The success of these technologies in real-world applications will be key to maintaining and expanding their market leadership.

Stellantis Pro One Market Share Leader in 3 Regions: Europe 30, South America and Middle East & Africa

  • Achieved No. 1 in the Middle East & Africa in Q1 and is now No. 1 in H1 in addition to Europe 30 and South America   

  • Product offensive continues with the ProMaster EV Delivery van in North America and the 1-ton pickup launch in South America with the New Fiat Titano  

  • Full renewal of Pro One van lineup, including 12 nameplates across all segments from Citroën, FIAT Professional, Opel, Peugeot and Vauxhall
  • Wide range of vans with second-generation electrification (battery electric and fuel cell electric vehicles) and pickups with full connectivity; Lineup of large LCVs also includes the new MultiJet 4.0 engine and innovative AT8 8-speed transmission

AMSTERDAM, July 30, 2024 – In the first half of 2024, Stellantis Pro One captured the top spot (vs. 2023) in Europe 30 (EU 30), South America and now the Middle East & Africa region. The impressive results underscore Stellantis Pro One’s robust presence in global markets, aligning with the Company’s ambitious Dare Forward 2030 strategic targets.

“Today’s results reflect the soundness of our commercial vehicles strategy,” said Xavier Peugeot, Stellantis Senior Vice President of Commercial Vehicles Business. “Our product offensive, which includes 12 renewed vehicles spanning compact, mid-size, and large segments, continues with the new Ram ProMaster EV Delivery van in North America and the New Fiat Titano, a 1-ton pickup in South America.”

Beyond establishing itself as the No. 1 company in three regions, Stellantis Pro One and Stellantis’ brands recorded several other highlights in the first half of 2024, including:

EU 30:

  • Stellantis Pro One No. 1 in commercial vehicles with over 28.5% market share and a 4% y-o-y volume increase
    • In Germany, growth was particularly notable with a 4- percentage-point increase in market share and sales up by more than 45%
  • BEV leadership with over 31.9% market share
  • Stellantis Pro One, the European leader in recreational vehicle manufacturing, has approximately 70% of RVs on the road based on the Fiat Professional Ducato Motorhome Base
  • My Tasks launched on Stellantis’ commercial vehicles in Europe in the first half of 2024. An advanced tool for drivers and fleet managers to streamline daily operations, My Tasks enables schedule adjustments, better productivity and improved coordination within the fleet

Middle East & Africa:

  • Stellantis Pro One No. 1 in commercial vehicles with a 22.2% market share and with a 30.8% segment share in the van segment
  • FIAT No. 2 in van sales with 16.7% market share
  • FIAT No. 2 brand with 14.3% market share 
  • Fiat Fiorino is the most sold van with an 11.1% segment share in van sales

South America:

  • Stellantis Pro One No. 1 in LCV, pick-up and van sales with 31.1%, 34.1% and 33.3% market share, respectively
  • 3 Stellantis brands in the Top 5 brands of the van segment: No. 1 FIAT, No. 4 Peugeot and No. 5 Citroën
  • FIAT LCV, pickup and van leader with 23.4%, 27.7% and 17.2% market share, respectively
  • Fiat Strada most sold LCV and pickup with 14.3% and 19.3% market share, respectively
  • Fiat Fiorino most sold van with a 13.9% market share
  • The new Fiat Titano (D-segment) joins the 1-ton pickup offensive
  • Ram increased pickup market share to 5.9% and rose three places in the ranking mainly due to the success of the Rampage
  • Ram Rampage Top 3 (C-segment pickup) with 19.5% market share only 11 months after launch
  • In Brazil, Stellantis Pro One LCV, pickup and van leader with 46.9%, 47.3% and 44% market share, respectively; Two pickup brands in the Top 5: No. 1 FIAT and No. 5 Ram; FIAT LCV brand leader with 39.7% market share; Ram Top 5 pickups with 7.3% market share led by Rampage

North America:

  • Stellantis Pro One No. 3 in the region
  • Ram Top 3 pickup in the U.S. and Canada
  • In January, Ram introduced the new ProMaster EV Delivery, the brand’s first available fully electrified vehicle, and announced the ProMaster EV Cargo van for later

India & Asia Pacific:

  • In Australia, Ram is No. 1 in the 1-ton-plus pickup segment with a 40% market share
  • Stellantis increased van market share in Australia to 6.7%, up from 5.8% the prior year

Stellantis’ renewed Pro One van lineup from Citroën, FIAT Professional, Opel, Peugeot and Vauxhall is on the road with 12 models across all segments with second-generation electrification (battery-electric and fuel cell-electric vehicles) and full connectivity for vans and pickups.

The Stellantis Pro One large van lineup now features the new MultiJet 4.0 engine and an innovative AT8 8-speed transmission, both highly valued by fans of these vehicles. The MultiJet 4.0 engine, known for its durability, delivers an impressive 450 Nm of torque—the best in its class for front-wheel-drive large vans. Furthermore, the advanced dual-circuit exhaust gas recirculation system improves reliability, performance, and emissions. The AT8 transmission achieves an impressive 10% reduction in CO2 emissions compared to the current automatic version, thanks to its well-balanced, efficient, and precisely controlled torque.

# # #

About Stellantis Pro One

Stellantis Pro One is dedicated to leading the global commercial vehicle market with the most efficient portfolio of products, 20,000 dedicated touchpoints and competitive services, bringing exceptional solutions from the Citroën, FIAT Professional, Opel, Peugeot, Ram and Vauxhall brands to professional customers. One of seven accretive businesses in the Dare Forward 2030 strategic plan, Stellantis Pro One targets a doubling of revenues, a 40% electric vehicle mix with battery, hydrogen fuel-cell and range-extending propulsion technologies, over-the-air update capabilities for each new vehicle from 2026, a suite of connected services dedicated to improving business customer efficiency, and innovative autonomous solutions. As such, Stellantis Pro One will strongly contribute to achievement of the Dare Forward 2030 objectives to reach a 100% passenger car BEV sales mix in Europe and 50% passenger car and light-duty truck BEV sales mix in the United States by 2030. Stellantis Pro One is fully part of the company ambition to become a carbon net zero corporation by 2038, all scopes included, with single-digit percentage compensation of remaining emissions.

About Stellantis

Stellantis N.V. (NYSE: STLA / Euronext Milan: STLAM / Euronext Paris: STLAP) is one of the world’s leading automakers aiming to provide clean, safe and affordable freedom of mobility to all. It’s best known for its unique portfolio of iconic and innovative brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, FIAT, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, with single-digit percentage compensation of the remaining emissions, while creating added value for all stakeholders. For more information, visit www.stellantis.com.

@StellantisStellantisStellantisStellantis
 

For more information, contact:

Fernão SILVEIRA +31 6 43 25 43 41 – fernao.silveira@stellantis.com

Alessandro NARDIZZI   +39 338 62 39 046 – alessandro.nardizzi@stellantis.com

 

communications@stellantis.com
www.stellantis.com

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FAQ

What is Stellantis Pro One's market share in Europe 30 for commercial vehicles in H1 2024?

Stellantis Pro One achieved over 28.5% market share in commercial vehicles in Europe 30 during the first half of 2024, with a 4% year-over-year volume increase.

What new electric vehicle did Stellantis (STLA) introduce in North America in 2024?

Stellantis introduced the Ram ProMaster EV Delivery van in North America in January 2024, marking Ram's first available fully electrified vehicle.

What is Stellantis Pro One's market position in the Middle East & Africa region for H1 2024?

Stellantis Pro One became the market leader in commercial vehicles in the Middle East & Africa region with a 22.2% market share in the first half of 2024.

What new pickup truck did Stellantis (STLA) launch in South America in 2024?

Stellantis launched the New Fiat Titano, a 1-ton pickup truck, in South America as part of its product offensive in 2024.

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