Save the Planet … From Soulless EVs! World's Quickest and Most Powerful Muscle Car, the All-new Dodge Charger Daytona, Lands Now With New Marketing Campaign
Dodge launches its first all-electric vehicle, the Dodge Charger Daytona, with a bold marketing campaign titled 'Save the Planet.' The campaign ironically positions the vehicle as saving the planet from 'soulless' EVs. The two-door Charger Daytona comes in two models: the R/T starting at $59,595 with 496 horsepower, and the Scat Pack starting at $73,190 with 670 horsepower.
The Scat Pack variant runs the quarter-mile in 11.5 seconds and reaches 0-60 mph in 3.3 seconds. Both models feature the patent-pending Fratzonic Chambered Exhaust system, qualify for the full $7,500 federal tax credit when leased, and include either a home Level 2 charging station or $600 charging credits.
Dodge lancia il suo primo veicolo completamente elettrico, il Dodge Charger Daytona, con una audace campagna di marketing intitolata 'Salva il Pianeta'. La campagna posiziona ironicamente il veicolo come una soluzione per salvare il pianeta dai veicoli elettrici 'senza anima'. La Charger Daytona a due porte è disponibile in due modelli: il R/T a partire da 59.595 dollari con 496 cavalli, e il Scat Pack a partire da 73.190 dollari con 670 cavalli.
La variante Scat Pack percorre il quarto di miglio in 11,5 secondi e accelera da 0 a 60 mph in 3,3 secondi. Entrambi i modelli presentano il sistema di scarico Fratzonic Chambered in attesa di brevetto, sono idonei per l'intero credito fiscale federale di 7.500 dollari quando vengono noleggiati e includono una stazione di ricarica domestica di livello 2 o 600 dollari in crediti per la ricarica.
Dodge lanza su primer vehículo totalmente eléctrico, el Dodge Charger Daytona, con una audaz campaña de marketing titulada 'Salva el Planeta'. La campaña posiciona irónicamente el vehículo como un salvador del planeta de los EVs 'sin alma'. El Charger Daytona de dos puertas se ofrece en dos modelos: el R/T que comienza en 59,595 dólares con 496 caballos de fuerza, y el Scat Pack que comienza en 73,190 dólares con 670 caballos de fuerza.
La variante Scat Pack recorre el cuarto de milla en 11.5 segundos y acelera de 0 a 60 mph en 3.3 segundos. Ambos modelos cuentan con el sistema de escape Fratzonic Chambered pendiente de patente, califican para el crédito fiscal federal completo de 7,500 dólares cuando se alquilan, e incluyen una estación de carga de nivel 2 para el hogar o 600 dólares en créditos de carga.
도지가 첫 완전 전기차인 도지 차저 데이토나를 출시하며 '지구를 구하자'라는 Bold 마케팅 캠페인을 시작했습니다. 이 캠페인은 아이러니하게도 이 차량을 '영혼이 없는' 전기차로부터 지구를 구하는 것으로 포지셔닝합니다. 2도어 차저 데이토나는 두 가지 모델로 제공됩니다: R/T는 59,595달러부터 시작하며 496마력, 스캣 팩은 73,190달러부터 시작하며 670마력을 제공합니다.
스캣 팩 모델은 쿼터 마일을 11.5초에 주행하고 0-60 mph에 도달하는데 3.3초가 걸립니다. 두 모델 모두 특허 출원이 중인 프라조닉 챔버드 배기 시스템을 특징으로 하며, 임대 시 전체 7,500달러 연방 세금 공제를 받을 수 있고, 가정용 레벨 2 충전소 또는 600달러의 충전 크레딧을 포함합니다.
Dodge lance son premier véhicule entièrement électrique, le Dodge Charger Daytona, avec une campagne de marketing audacieuse intitulée 'Sauver la Planète'. La campagne positionne ironiquement le véhicule comme un moyen de sauver la planète des véhicules électriques 'sans âme'. La Charger Daytona à deux portes est proposée en deux modèles : le R/T à partir de 59 595 dollars avec 496 chevaux, et le Scat Pack à partir de 73 190 dollars avec 670 chevaux.
La variante Scat Pack réalise le quart de mile en 11,5 secondes et atteint 0 à 60 mph en 3,3 secondes. Les deux modèles disposent du système d'échappement Fratzonic Chambered en instance de brevet, sont éligibles pour le crédit d'impôt fédéral total de 7 500 dollars lors de la location, et comprennent soit une station de charge domestique de niveau 2, soit 600 dollars de crédits de charge.
Dodge präsentiert sein erstes vollelektrisches Fahrzeug, den Dodge Charger Daytona, mit einer mutigen Marketingkampagne mit dem Titel 'Rette den Planeten'. Die Kampagne positioniert das Fahrzeug ironisch als Retter des Planeten vor 'seelenlosen' E-Fahrzeugen. Der zweitürige Charger Daytona ist in zwei Modellen erhältlich: dem R/T, der ab 59.595 Dollar mit 496 PS beginnt, und dem Scat Pack, der ab 73.190 Dollar mit 670 PS startet.
Die Scat Pack-Variante benötigt für die Viertelmeile 11,5 Sekunden und beschleunigt von 0 auf 60 mph in 3,3 Sekunden. Beide Modelle verfügen über das patentrechtlich geschützte Fratzonic Chambered Exhaust-System, sind bei Leasing für den vollen Bundessteuergutschrift von 7.500 Dollar qualifiziert und beinhalten entweder eine Heim-Ladeeinheit der Stufe 2 oder 600 Dollar Ladecredits.
- Launch of high-performance EVs with impressive specs: 670hp Scat Pack and 496hp R/T variants
- Both models qualify for $7,500 federal tax credit on lease
- Includes valuable charging incentives (Level 2 charger or $600 credit)
- Strong performance metrics: 0-60 mph in 3.3 seconds for Scat Pack model
- High starting prices: $59,595 for R/T and $73,190 for Scat Pack (excluding $1,995 destination)
- initial availability of only two-door models
Insights
The launch of Dodge's first all-electric Charger Daytona represents a significant strategic pivot for Stellantis in the EV market. The Charger Daytona Scat Pack, priced at
Key market differentiators include the innovative Fratzonic Chambered Exhaust system and performance features like Donut/Drift Mode. The
The marketing campaign's unconventional approach, positioning the Charger Daytona as a solution to "soulless EVs," demonstrates Stellantis's smart strategy to differentiate in the crowded EV market. This messaging directly addresses the primary concern of traditional muscle car enthusiasts - that EVs lack character and performance appeal.
The multi-energy powertrain strategy, including both pure electric and Hurricane engine options, helps mitigate market risks during the transition period. The pricing strategy, combined with tax incentives and charging infrastructure support, indicates a well-thought-out market entry plan that could help STLA capture both traditional Dodge customers and new EV adopters.
- Dodge unleashes marketing campaign for the first all-electric vehicle from the brand, the all-new Dodge Charger Daytona
- Electric vehicles aren't changing what Dodge stands for one tiny bit
- In true Dodge fashion, the iconic American muscle-car brand comes to the rescue, proclaims that the Dodge Charger Daytona will save the planet … from "all those lame, soulless, weak-looking, self-driving sleep pods everyone keeps polluting our streets with"
- "Save the Planet" marketing campaign launches across television, social media and digital channels
- Marketing campaign includes a 30-second spot for broadcast and 30-second, 15-second and shorter cutdowns for social media and digital media channels, in addition to a 60-second extended version on Dodge's YouTube channel
- Consumers can grab exclusive Believe in Higher Horsepower | Save the Planet merchandise at Dodge.com
- First to arrive in dealerships is the two-door Charger Daytona with two high-performance models, the Dodge Charger Daytona R/T and the Charger Daytona Scat Pack
- Dodge Charger Daytona models are part of the Dodge brand's first multi-energy muscle car lineup
- All-new Charger Daytona Scat Pack runs the quarter-mile in an estimated 11.5 seconds and delivers Charger SRT Hellcat Redeye levels of performance by reaching 0-60 mph in 3.3 seconds, with a total output of 670 horsepower and 627 lb.-ft. of torque
- Charger Daytona R/T delivers a total output of 496 horsepower and 404 lb.-ft. of torque, a significant performance increase over previous Charger R/T models
- Charger Daytona makes its presence known with the world's first patent-pending Fratzonic Chambered Exhaust, delivering a signature rumble and tactile sound wave output
- Two-door Dodge Charger Daytona R/T and two-door Charger Daytona Scat Pack, the first all-electric vehicles from Dodge, qualify for full
$7,500 - All Dodge Charger Daytona models include a choice of an at-home Level 2 charging station or
$600
Dodge comes to the rescue! The Dodge brand revealed its marketing campaign for the brand's first fully electric vehicle, the Dodge Charger Daytona, the world's quickest and most powerful muscle car. And let's just say, electric vehicles aren't changing what Dodge stands for one tiny bit.
As expected from the iconic American muscle-car brand, it doesn't see the future of electric vehicles as other brands might. The campaign, "Save the Planet," opens with a view of planet Earth, city skylines and pastoral settings of green open fields, with the brand declaring that it isn't "building electric vehicles because it's trendy, we're building them to make a difference." The scene quickly dissolves to the all-new electric Dodge Charger Daytona taking over the streets in all its 670-horsepower and rumbling Fratzonic glory, proclaiming that it will save the planet from "all those lame, soulless, weak-looking, self-driving sleep pods everyone keeps polluting our streets with. That's why we're doing it."
"As we reveal our marketing campaign for the Dodge brand's first fully electric vehicle, it is infused with the same DNA and irreverence for which the brand is recognized and celebrated by our enthusiasts, and who demand a vehicle that drives, looks, sounds and feels like a Dodge," said Raj Register, chief marketing officer, Stellantis North America. "'Save the Planet' speaks to the power of Dodge in a way that only Dodge can. With a tinge, or perhaps more of a blast, of irony, Dodge stamps its flag in the pavement with the launch of the electrified Charger Daytona, asserting the American muscle-car icon's rightful and long-standing claim as the world's quickest and most powerful muscle car."
"At Dodge, we bleed performance and the new Charger Daytona, the next-generation muscle car, is the quickest and most powerful muscle car on the planet," said Matt McAlear, CEO, Dodge//SRT. "'Save the Planet' gives people an inside look at the first model we are bringing to market and how we are using electrification to push the boundaries and change the conversation. The new Charger Daytona, with up to 670 horsepower, is just the beginning. We have a full multi-energy lineup, including four-door models coming in 2025. We're just getting started."
"Save the Planet" narration:
"We aren't' building electric vehicles because it's trendy.
We're building them to make a difference.
To protect our future and our children's future, we're building electric vehicles to save our planet.
To save it from all those lame, soulless, weak-looking, self-driving sleep pods everyone else keeps polluting our streets with … (gah)!
(scenes of Dodge Charger Daytona taking over the streets)
That's why we're doing it."
The "Save the Planet" campaign includes broadcast and social media, including a 60-second extended version on the Dodge brand's YouTube channel. A 30-second version of "Save the Planet" launches on TV today, as well as on Dodge brand's Instagram, Facebook and digital media channels. "Save the Planet" highlights key performance features of the Charger Daytona, which offers more options than ever to explore muscle-car performance, including a new Donut/Drift Mode exclusive to the Charger Daytona Scat Pack. Donut/Drift Mode puts the vehicle in a rear-biased propulsion with Electronic Stability Control (ESC) full off to allow the driver to select varying levels of traction control intervention for drifting and donuts.
Additional social media content rolling out over the course of the campaign will include videos that focus on key features of the all-new Dodge Charger Daytona, including its exclusive Fratzonic Chambered Exhaust, Sport Mode and Powershot.
The Dodge Charger Daytona will also have its own exclusive merchandise line, Believe in a Higher Horsepower | Save the Planet, which supports the vehicle and the campaign.
Dodge Charger Daytona models are part of the Dodge brand's first multi-energy muscle-car lineup. For Charger Daytona models, Dodge is using electrification as a tool to push the boundaries of performance — all new powertrains in the Charger lineup surpass the powertrains that they replace. All-new Charger Daytona Scat Pack runs the quarter-mile in an estimated 11.5 seconds and delivers Charger SRT Hellcat Redeye levels of performance by reaching 0-60 mph in 3.3 seconds, with a total output of 670 horsepower and 627 lb.-ft. of torque, while the Charger Daytona R/T delivers a total output of 496 horsepower and 404 lb.-ft. of torque, a significant performance increase over previous Charger R/T models.
The all-new Charger Daytona features an all-electric, 400-volt, dual motor system delivering muscle-car performance through standard all-wheel drive and a mechanical limited slip differential. In addition to performance features and drive modes, the world's first Fratzonic Chambered Exhaust for the Charger Daytona delivers a signature rumble and tactile sound wave output, shattering preconceptions of a typical battery-electric vehicle.
Dodge will offer two all-electric trims of the Charger Daytona two-door, designed with performance buyers in mind and wearing iconic R/T and Scat Pack badges. The Dodge Charger Daytona R/T will have a starting
The Dodge Charger Daytona R/T and the Charger Daytona Scat Pack, the first all-electric vehicles from the Dodge brand, also qualify for a full
Media information on the next-generation Dodge muscle car is available in the Dodge Charger press kit. For more information on the all-new Dodge Charger, visit Dodge.com.
Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America's performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.
The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.
Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
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SOURCE Stellantis
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