Ram Truck Brand Partners With Universal Pictures, Warner Bros. Pictures, Amblin Entertainment to Launch New Global Marketing Campaign for Summer Movie 'Twisters'
Ram Truck has launched a new global marketing campaign, 'Answer Your Calling,' in partnership with Universal Pictures, Warner Bros. Pictures, and Amblin Entertainment to promote the summer blockbuster 'Twisters' releasing on July 19, 2024. The 30-second ad spot will run on TV, YouTube, and social media channels globally. The campaign features 'Twisters' star Glen Powell driving a Ram truck, with the video showcasing the 2025 Ram 1500 RHO and other off-road models. Additionally, Ram and the American Red Cross are encouraging blood donations, offering incentives like a Fandango movie ticket and a chance to win a 2025 Ram 1500 Big Horn. The campaign is crafted with agency partner Doner.
- Global marketing campaign boosts brand visibility across North America, Europe, Middle East, and Asia Pacific.
- Partnership with major film studios Universal Pictures and Warner Bros. Pictures enhances brand association.
- Featuring the 2025 Ram 1500 RHO promotes new product lineup.
- Incentivized blood donations could improve public relations and brand goodwill.
- Marketing expenses likely to increase due to global campaign efforts.
- Potential risk if the movie 'Twisters' underperforms at the box office, impacting campaign effectiveness.
AUBURN HILLS, Mich., July 11, 2024 /PRNewswire/ --
- Ram Truck's 30-second, co-branded spot "Answer Your Calling," celebrating the arrival of Universal Pictures, Warner Bros. Pictures and Amblin Entertainment's new action-packed summer blockbuster "Twisters," will span across broadcast, Ram brand's official YouTube channel and social media channels, including Instagram, Facebook and TikTok
- Campaign video features "Twisters" star Glen Powell, whose connection to the Ram brand extends onto the silver screen
- The campaign will run in markets around the world, including in
North America ,Europe ,Middle East andAsia Pacific - Ram Truck brand, Universal Pictures and American Red Cross have teamed up to encourage the public to give blood or platelets to help avoid a summer blood shortage and to support disaster relief, helping communities recover from the impact of severe weather, such as the tornadoes and flooding seen nationwide in recent months
- "Twisters" arrives in theaters on July 19, 2024
The Ram Truck brand and Universal Pictures are teaming up once again, this time as Universal, Warner Bros. Pictures and Amblin Entertainment's epic summer action movie "Twisters" is set to arrive in theaters on July 19. The Ram brand's new advertising campaign "Answer Your Calling" celebrates the return of the adrenaline-pumping, big-screen thrill ride that will take audiences inside of one of nature's most wondrous – and destructive – forces.
The campaign video features "Twisters" star Glen Powell, whose character will be seen navigating treacherous storms in Ram trucks in the movie.
The "Answer Your Calling" global campaign will run in markets around the world, including in
"When the 'Twister' film was first released in 1996, our hero was behind the wheel of a Ram 2500 truck," said Olivier Francois, global chief marketing officer, Stellantis. "When we learned that Universal Pictures was filming 'Twisters,' there was no doubt that a Ram truck would again appear as the movie's heroic vehicle. The stars further aligned knowing that Glen Powell himself is a Ram truck owner, adding even more authenticity and credibility to what is expected to be one of the biggest movies of the summer."
"As a Ram truck owner myself, it has been a blast to work with a brand that understands pushing boundaries and embracing a challenge," said Powell. "I'm incredibly grateful for this opportunity to continue my journey with the Ram Truck brand, bringing the thrill of adventure to truck enthusiasts everywhere."
"Answer Your Calling" is the third installment in the continued evolution of Ram Truck's advertising campaigns and takes viewers on the ride of their lives as powerful Ram trucks help the film's stars chase, evade and outmaneuver everything Mother Nature throws at them.
The video features the all-new 2025 Ram 1500 RHO and reinforces the full lineup of off-road trucks, including the Power Wagon, Rebel and Warlock models.
In addition to the television and social media content, the Ram Truck brand has teamed up with Universal Pictures and the American Red Cross for the theatrical release of "Twisters" to help avoid a summer blood shortage and to support disaster relief. All who come to give blood or platelets July 1-31 will get a Fandango movie ticket* by email. Plus, those who give July 1-14 will also receive a one-of-a-kind "Twisters" and Red Cross umbrella, while supplies last. Those who give blood in July will also automatically be entered for a chance to win a 2025 Ram 1500 Big Horn. See RedCrossBlood.org/Twisters for full details.
The Ram Truck brand created each of these campaigns with agency partner Doner.
"Twisters"
This summer, the epic studio disaster movie returns with an adrenaline-pumping, big-screen thrill ride that puts you in direct contact with one of nature's most wondrous—and destructive—forces.
From the producers of the Jurassic, Bourne and Indiana Jones series comes "Twisters," a current-day chapter of the 1996 blockbuster, "Twister." Directed by Lee Isaac Chung, the Oscar-nominated writer-director of Minari, "Twisters" stars Daisy Edgar-Jones ("Where the Crawdads Sing"), Glen Powell ("Top Gun: Maverick") and Anthony Ramos ("Transformers: Rise of the Beasts") as equal forces with opposing motivations who come together to try to predict, and possibly tame, the immense power of tornadoes.
Edgar-Jones stars as Kate Carter, a former storm chaser haunted by a devastating encounter with a tornado during her college years who now studies storm patterns on screens safely in
As storm season intensifies, terrifying phenomena never seen before are unleashed, and Kate, Tyler, Javi and their crews find themselves squarely in the paths of multiple storm systems converging over central
"Twisters" features an exciting new cast, including "Nope's" Brandon Perea, Golden Globe winner Maura Tierney ("Beautiful Boy"), Sasha Lane ("American Honey"), Harry Hadden-Paton ("The Crown"), David Corenswet ("We Own This City"), Daryl McCormack ("Peaky Blinders"), Tunde Adebimpe ("Leave the World Behind"), Katy O'Brian ("Ant-Man and the Wasp: Quantumania"), Nik Dodani ("Atypical"), Kiernan Shipka ("Chilling Adventures of Sabrina") and Paul Scheer ("Black Monday").
From Amblin, "Twisters" is directed by Lee Isaac Chung and is produced by Oscar nominee Frank Marshall (Jurassic and Indiana Jones franchises) and by Patrick Crowley (Jurassic and Bourne franchises). The screenplay is by Mark L. Smith, writer of the Best Picture nominee "The Revenant," from a story by Joseph Kosinski ("Oblivion"), based on characters created by Michael Crichton and Anne Marie Crichton. The executive producers are Academy Award winner Steven Spielberg, Thomas Hayslip and Ashley Jay Sandberg. Twisters will be distributed by Universal Pictures domestically and by Warner Bros. Pictures internationally.
Universal Pictures
Universal Pictures is a division of Universal Studios. Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
* Fandango Promotional Code ("Code") is good toward the purchase of one movie ticket (up to
American Red Cross
The American Red Cross name and logo are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service or company, opinion or political position. The American Red Cross name and logo are registered trademarks owned by the American National Red Cross.
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks - the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster - the Ram brand builds trucks that get the hard work done and families where they need to go.
Ram continues to outperform the competition and sets the benchmark for:
- Best-in-class standard horsepower
- Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Most luxurious: Ram 1500 Tungsten with real metal and leather elements and a new 14.5-inch Uconnect touchscreen
- Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension
- Best-in-class available rear leg room
- The most cargo space available in any traditional full size cargo van
- Most capable full-size off-road pickup – Ram Power Wagon
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA
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SOURCE Stellantis
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