Ram Launches Next-generation 'Ram Professional' Full Commercial Mobility Solutions

Rhea-AI Summary

Ram launches Ram Professional commercial vehicle division at NTEA Work Truck Week show, focusing on customer satisfaction and carbon footprint reduction. The division offers a wide range of vehicles, services, and financing options to meet commercial customers' needs, with a strong emphasis on electrification and connected services.

Insights

Automotive Industry Analyst

The introduction of the Ram Professional commercial vehicle division represents a significant strategic move for Stellantis, potentially impacting market share within the commercial vehicle segment in North America. The emphasis on a broad product lineup, including the Ram ProMaster EV, signals an aggressive push into electrification, aligning with industry trends toward sustainable transportation solutions. This diversification of offerings can enhance competitiveness against traditional and emerging automotive players.

The announcement of a suite of professional services, including upfitting, financing and connected services, suggests that Ram Professional is positioning itself as a one-stop-shop for commercial clients. This holistic approach could lead to increased customer loyalty and higher barriers to entry for competitors, potentially translating into a stronger recurring revenue stream for Stellantis.

Furthermore, the focus on low total cost of ownership is crucial for commercial customers, where margins can be significantly impacted by vehicle operational costs. By offering competitive pricing and cost-efficient vehicles, Ram Professional may capture a larger portion of price-sensitive customers.

Financial Analyst

The launch of Ram Professional could have material financial implications for Stellantis. By targeting the commercial vehicle market, Stellantis is tapping into a segment known for its high-volume sales and long-term contracts, which can provide stable revenue streams. The integration of electric vehicles (EVs) into their lineup with offerings like the Ram ProMaster EV is a forward-thinking strategy that may appeal to investors looking for companies with a sustainable growth trajectory.

Investors should monitor the adoption rate of Ram's EVs in the commercial sector as it could serve as an indicator of the brand's long-term viability in an increasingly electrified market. The success of Ram Professional's services suite could also be a differentiator, potentially improving Stellantis's valuation through diversified revenue sources beyond vehicle sales.

Environmental Policy Expert

Stellantis's commitment to reducing its carbon footprint through the Ram Professional division aligns with global environmental goals and increasing regulatory pressures for automakers to produce cleaner vehicles. The Ram ProMaster EV and other electrified offerings are a direct response to these pressures and may contribute positively to the company's environmental, social and governance (ESG) profile.

By prioritizing electrification and connected services, Ram Professional is not only adhering to environmental policies but also setting a precedent in the commercial vehicle industry for sustainable practices. This approach may influence policy discussions by showcasing the feasibility of integrating EVs into commercial fleets, which are traditionally dominated by diesel and gasoline vehicles.

AUBURN HILLS, Mich., March 5, 2024 /PRNewswire/ --

• New Ram Professional commercial vehicle division for North America will debut at the upcoming 2024 National Truck and Equipment (NTEA) Work Truck Week show  
• Ram Professional offers a vehicle solution for every commercial customer, including the new Ram ProMaster EV, Ram 1500 REV, Ram 1500 Ramcharger, Ram Heavy Duty and Ram Chassis Cab 
• Ram Professional vehicles offer the best value proposition and low total cost of ownership across the entire product lineup
• As a key brand of Stellantis Pro One, Ram Professional will play a pivotal role in North America achieving the company's Dare Forward 2030 global plan targets, including carbon footprint reduction and leading customer satisfaction
• Ram Professional is taking a 360-degree approach to ensure a solution for the business owner, centered on seven fundamental pillars: 
  • Direct products and vehicle solutions 
  • Upfit friendliness 
  • Commercial financing
  • Commercial service support 
  • Connected services
  • Electrification and charging
  • Mobility

• Ram Professional is launching in North America now with more offerings available throughout 2024. Ram Professional is positioned to be the top-choice trusted business partner and full commercial vehicle and services solution into the future 
• Visit www.RamProfessional.com for more information

Ram announced today the new Ram Professional commercial vehicle division with full-service customer mobility and value solutions. Ram Professional will make its debut at the upcoming 2024 National Truck and Equipment (NTEA) Work Truck Week show in Indianapolis on March 6.

As a key brand within Stellantis Pro One, the enhanced strategic offensive to achieve commercial vehicle business global leadership, Ram Professional will play a pivotal role in North America to achieve the company's Dare Forward 2030 global plan targets to reduce the company's carbon footprint and to lead customer satisfaction.

Operating as a new separate business unit, Ram Professional is the next generation in commercial-customer vehicle ecosystems and ensures not only best-in-class commercial products, but to serve its customers every step of the way from upfit and conversion needs to electrification and connected services.

"With Ram Professional, our commercial vehicle customers will benefit from a simplified and all-encompassing business solution with products and services that feature best-in-class performance, capability, advanced technology and value to best fit their business needs," said Ken Kayser, vice president, Ram Professional. "We know our customers depend on us day-in and day-out, and Ram Professional is committed to delivering the best commercial vehicle lineup and serving our customers with the most important tools of their trade."

At the foundation of Ram Professional is a wide range of products designed to meet the needs of small businesses, work-truck fleets and demanding buyers whose commercial vehicle may be his or her company's lifeblood. With the best value proposition and low total cost of ownership across the entire product lineup, Ram Professional offers a vehicle solution for every commercial customer, including the new Ram ProMaster EV, Ram 1500 REV, Ram 1500 Ramcharger, Ram Heavy Duty and Ram Chassis Cab lines.

Ram Professional – Built to Serve
Ram Professional will implement new services in phases, striving to be the No. 1 trusted partner among commercial-vehicle customers and professionals.

Ram Professional is taking a 360-degree approach to ensure an all-encompassing solution for the business owner that starts with the vehicle and expands into a suite of professional services for the current and evolving professional landscape. 

• Direct Products and Vehicle Solutions: Ram Professional delivers the most capable and diverse vehicles and powertrains in the history of the brand, including traditional internal combustion, diesel and all-new electric options created to meet the needs of customers 
  • Ram Professional is highlighted by the 2024 Ram ProMaster, which features up to 6,910 pounds of towing capability and a best-in-class 4,680 pounds of payload. The recently announced all-new Ram ProMaster EV offers a targeted range of up to 162 miles in city driving
  • Customers can depend on the Ram Heavy Duty lineup of work trucks, the no-compromise benchmark for durability, extreme performance, comfort, luxury materials, innovation and technology, extending well past any competitive offerings. The most powerful, most capable pickup in the segment offers a towing capacity of up to 37,090 pounds and a payload capacity of 7,680 pounds 
• Commercial Service Support: Dedicated Ram BusinessLink dealer network with commercial customer-focused maintenance packages and available all-new maintenance contracts, such as basic fleet maintenance such as lube and oil, road hazard and multi care coverage now available for purchase. Additionally, Ram Professional has expanded full mechanical coverage and 24-hour roadside assistance to a dedicated team of professionals that understands the wants and needs of those who rely on their vehicles every day for their business
• Upfit Friendliness: Ram is well known for being the most upfitter-friendly brand on the truck market. Ram dealers work with a network of local upfitters and Ram-approved partners to customize every work truck or van to its customers' needs
• Commercial Financing: With the announcement of Stellantis Financial, Ram Professional now offers peace of mind for our business customers with simplified financing up to 100% of the cost, along with closed-end leasing and commercial lines of credit
• Connected Services: Designed around three tiers of fleet customer, Ram Professional connected services center around the Ram Connect system powered by the data platform Mobilisights, so commercial customers can stay in touch with and maintain control of their vehicle and technical needs with real-time data available like never before, and enjoy new levels of convenience and the peace of mind they deserve, as well as access to more services ranging from entertainment to navigation, safety and security, and more 
• Electrification and Charging: With the addition of the new ProMaster EV, professional charging solutions are top of mind and will be offered through the Stellantis Free2move ecosystem of charging hardware, software and services that aims to deliver seamless electric-vehicle charging and energy management for customers. Further details to be announced 
• Mobility: The Ram Professional mobility solution can help commercial-customer needs in the short term. Ram Professional will have a full set of options through its Free2move global mobility provider, which will offer shared vehicle services to individuals and companies, such as vehicle-sharing, vehicle rental and vehicle subscription, as well as mobile parking services. Further details to be announced   

Ram Professional's commercial and fleet vehicle offensive is fortified with the addition of Jeff Kommor as senior vice president of commercial sales, where he will lead fleet, government and other growing B2B sales opportunities. Kommor is an experienced leader who brings a renewed focus and will raise the bar to unlock an untapped side of the commercial and fleet business. Ram Professional is uniquely positioned for growth as Stellantis expands its commercial-vehicle offerings in the region, including the launch of the Ram ProMaster EV and the 2025 Ram 1500. Previously, Kommor was head of U.S. sales and served in various roles with increasing responsibility since joining the organization. 

Ram Professional is launching in North America now with more offerings available throughout 2024. Ram Professional is Built to Serve by offering the best commercial vehicle lineup in the business, all-new technological offerings, and market leading financial and service options into the future. Ram Professional is positioned to be the top choice, trusted business partner and full commercial vehicle and services solution. Visit RamProfessional.com for more information. 

Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks - the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster - the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmark for:

• Best-in-class standard horsepower 
• Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with real metal and leather elements and a new 14.5-inch Uconnect touchscreen
• Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension
• Best-in-class available rear leg room
• The most cargo space available in any traditional full size cargo van
• Most capable full-size off-road pickup – Ram Power Wagon
• Most awarded light-duty truck in America
• Highest owner loyalty of any half-ton pickup

The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks 
Instagram: www.instagram.com/ramtrucks 
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What is the new commercial vehicle division launched by Ram at the NTEA Work Truck Week show?

Ram launched the new Ram Professional commercial vehicle division at the NTEA Work Truck Week show.

What are the key goals of Ram Professional within Stellantis Pro One?

Ram Professional aims to achieve the company's Dare Forward 2030 global plan targets, including carbon footprint reduction and leading customer satisfaction.

What are the key pillars of Ram Professional's approach to serving business owners?

Ram Professional focuses on seven fundamental pillars, including direct products, upfit friendliness, commercial financing, commercial service support, connected services, electrification, and mobility.

What are some of the key vehicles offered by Ram Professional?

Ram Professional offers a range of vehicles, including the Ram ProMaster EV, Ram 1500 REV, Ram 1500 Ramcharger, Ram Heavy Duty, and Ram Chassis Cab lines.

What are some of the services provided by Ram Professional?

Ram Professional offers services such as upfit friendliness, commercial financing, connected services, electrification and charging, and mobility solutions.