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Stellantis N.V. (NYSE: STLA) is a multinational automotive manufacturing corporation formed on January 16, 2021, through a merger between Fiat Chrysler Automobiles and PSA Group. It stands as the world's fifth-largest automaker, known for its diverse and iconic portfolio of 14 brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, and mobility brands Free2Move and Leasys.
The company’s mission is to lead the world in sustainable mobility technology, focused on creating value for stakeholders and communities. Stellantis has a strong market presence in Europe, North America, and South America, with 44% of its 2023 sales volume in Europe, 29% in North America, and 15% in South America. Despite challenges like the microchip shortage, the company reported a sales volume of 6.2 million vehicles and EUR 189.5 billion in revenue in 2023.
Stellantis is constantly innovating and expanding its product lineup. Recent highlights include the launch of the Dodge Complete Performance Package, which enhances vehicle protection and includes high-performance driving instruction at Radford Racing School. Additionally, the 2025 Ram 1500 RHO, a powerhouse off-road truck, exemplifies the brand's relentless pursuit of performance and engineering excellence.
In the electric vehicle (EV) sector, Stellantis is making strides with the Fiat 500e, an all-electric version of its legendary 500 model, and the Jeep Wagoneer S, showcasing the flexibility of the STLA Large platform. These innovations underscore Stellantis' commitment to sustainable and high-performance mobility solutions.
The company is also engaging customers through unique marketing initiatives and community events. The Jeep Beach event, for instance, attracted over 40,000 Jeep 4x4s, raising significant funds for local charities. Similarly, Alfa Romeo's limited edition Quadrifoglio Super Sport models highlight the brand’s dedication to performance and exclusivity.
Stellantis continues to leverage its rich heritage and innovative spirit to push the boundaries of the automotive industry, ensuring it remains at the forefront of technological advancements and market trends.
Alfa Romeo has unveiled the 2023 Tonale, marking a significant evolution towards electrification and connectivity. This new C-SUV maintains Alfa's Italian design while introducing advanced features and two powertrain options: a plug-in hybrid (PHEV) with 272 horsepower and over 30 miles of electric range, and a turbocharged variant. The Tonale is equipped with state-of-the-art technology, including a unique NFT certificate for tracking vehicle usage. Orders open in Q4 2022, with sales starting in Q1 2023, offering consumers a blend of performance and innovation.
On February 8, 2022, Ram launched the Ram Revolution program, aimed at engaging consumers in its electric vehicle (EV) journey, specifically the upcoming Ram 1500 BEV set to debut in 2024. The initiative includes the new RamRevolution.com hub for customer feedback, a Ram Real Talk Tour for direct discussions with truck owners, and the promise to provide fully electrified solutions across its segments by 2025, achieving a complete portfolio by 2030. Ram aims to exceed competitors by delivering electric trucks that meet the real-world demands of customers.
The Jeep brand launched the 2022 Wrangler High Tide, featuring a striking High Velocity yellow exterior. This special-edition model celebrates Jeep Beach Week with a limited run of 500 units priced at a starting MSRP of $49,240. The Wrangler High Tide is equipped with 35-inch tires, beadlock-capable wheels, and a Gorilla Glass windshield, designed for beach adventures. The Jeep Beach event will take place in Daytona Beach, Florida, from April 24 to May 1, 2022, attracting a large number of Jeep enthusiasts.
Archer Aviation Inc. (NYSE: ACHR) announced the appointment of Barbara Pilarski to its Board of Directors. Pilarski, currently the Global Head of Business Development at Stellantis N.V. (NYSE: STLA), brings over 35 years of experience in the automotive sector. She will also serve on Archer's Nominating & Corporate Governance Committee. Co-CEO Brett Adcock expressed confidence in Pilarski's ability to support Archer's strategy to establish industry-changing partnerships as part of its mission to revolutionize urban air mobility.
On January 31, 2022, Dodge announced the winners of its Operation 25//8, an eight-week giveaway where 25 dream cars were awarded. The program, part of Dodge's two-year transition plan, saw nearly half a billion registrations. Influencers from various sectors participated, engaging fans on social media. The winners included Lorenzo P. from Nashville and Blake J. from Olive Branch. The operation also coincided with Dodge's search for a Chief Donut Maker, a unique ambassador role with a salary of $150,000. This initiative is part of Dodge's broader Never Lift plan for performance improvement.
The 2022 Jeep Grand Cherokee 4xe lineup has been announced, showcasing the first electrified Jeep in its segment. Starting at $57,700, the Grand Cherokee 4xe offers 25 miles of all-electric range and 56 MPGe. It features advanced technology, including two legendary 4x4 systems and high-tech safety features. The model lineup includes five versions, with the Summit Reserve reaching up to $74,300. Production is set to begin at the Detroit Assembly Complex in spring 2022, reinforcing Jeep's commitment to electrification and zero-emission freedom.
Alfa Romeo invites attendees to the digital world premiere of the Tonale on February 8, 2022, at 9 a.m. EST. The event is part of the brand's evolution, dubbed 'La Metamorfosi'. Alfa Romeo continues its legacy of innovative car design, exemplified in models like the Stelvio and Giulia, known for their performance and technology. Both vehicles feature impressive acceleration times, with the Giulia Quadrifoglio at 3.8 seconds and Stelvio Quadrifoglio at 3.6 seconds. Alfa Romeo is under the Stellantis portfolio, and more details can be found on their official website.
The Jeep brand celebrates 19 years as the exclusive automotive sponsor of the X Games, held from January 21 to January 23, 2022, at Aspen's Buttermilk Mountain. Jeep will present the 'Best in Snow' title to a top athlete and showcase several vehicles at the event. Coverage will include broadcasting and social media, with opportunities for fans to win prizes, including $100,000 toward a new Jeep. The partnership underlines Jeep's commitment to adventure and engagement with outdoor enthusiasts, emphasizing its brand values and expanding exposure to a passionate audience.
On January 20, 2022, Dodge launched a unique job search for a "Chief Donut Maker," offering a $150,000 salary to the chosen applicant who will serve as a brand ambassador. The position involves promotional event participation, including driving Dodge's SRT Hellcat. Candidates must submit a two-minute video by February 28, 2022. Dodge Challenger closed 2021 as the top-selling muscle car in the U.S., marking a historic achievement for the brand.
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