'MotorTrend Presents Roadkill Nights Powered by Dodge' to Return in 2023, Direct Connection Grudge Race Competitors to Use New HurriCrate Series Engines
Dodge and MotorTrend are set to host the eighth edition of Roadkill Nights in 2023, a festival dedicated to street-legal drag racing. The event will feature the Dodge Direct Connection Grudge Race, where competitors will build drag cars using the new HurriCrate Series engines derived from the 3.0L Hurricane Twin Turbo engine. Following a record attendance of over 40,000 in 2022, expectations for this year's event are high. The format includes mentorship for newcomers, pairing experienced racers with novices. More details on the event will be revealed later in 2023.
- Record attendance of over 40,000 attendees in 2022 indicates strong interest.
- Introduction of new HurriCrate Series engines could boost Dodge's performance parts sales.
- Mentorship program enhances community engagement and brand loyalty.
- None.
- MotorTrend Presents Roadkill Nights Powered by Dodge will return for an eighth edition in 2023
- Roadkill Nights continues to grow each year – 2022 event set a new one-day attendance record of more than 40,000 attendees
- Dodge Direct Connection Grudge Race will feature competitors using all-new Direct Connection HurriCrate Series engines in their drag car build projects
- Direct Connection HurriCrate series of engines, derived from the all-new 3.0L Hurricane Twin Turbo engine, were announced today in conjunction with the opening of the brand's display at the 2022 Specialty Equipment Market Association (SEMA) Show in Las Vegas
- 2023 Dodge Direct Connection Grudge Race will pair an experienced drag racer and online automotive builder (The Mentor) with a "rookie" online builder/racer (The Protégé)
- The Mentor will assist The Protégé in building, tuning and testing their drag car build project before The Protégé ultimately battles it out on the strip during Roadkill Nights
- Grudge Race competitors will also be connected with a Dodge Power Brokers dealer and have VIP access to the Direct Connection Tech hotline at (800) 998-1110 to assist with build projects
- For more information on Direct Connection, the Dodge brand's exclusive source of factory-backed performance parts available through Dodge Power Brokers dealers, visit DCPerformance.com
- For more information on the Dodge brand, visit Dodge.com or DodgeGarage.com
- To watch the latest episode of Roadkill, visit MotorTrend+ or MotorTrend FAST TV
AUBURN HILLS, Mich., Nov. 1, 2022 /PRNewswire/ -- Dodge and MotorTrend are announcing the 2023 return of the one-day festival of street-legal drag racing, MotorTrend Presents Roadkill Nights Powered by Dodge, along with a new format for the popular Dodge Direct Connection Grudge Race that highlights the Roadkill Nights event. Grudge Race competitors will pair up in 2023 and use all-new Dodge Direct Connection HurriCrate series of engines, derived from the all-new 3.0L Hurricane Twin Turbo engine, as the foundational building blocks of their respective drag car build projects.
The 2022 edition of MotorTrend Presents Roadkill Nights Powered by Dodge, held on August 13, set a new one-day attendance record with more than 40,000 performance enthusiasts turning out in person, along with more than a million online views. The 2023 event will represent the eighth edition of Roadkill Nights, which has evolved from humble beginnings in a stadium parking lot to its current form with a massive footprint that draws tens of thousands.
"Roadkill Nights just continues to evolve and get better each year, and we knew we were going to run it back next year, so we thought, 'Why wait?' We're announcing right now that our horsepower circus will be coming to town in 2023," said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. "Next year, Dodge Direct Connection Grudge Race competitors will have at the heart of their build projects new Direct Connection HurriCrate engines. Since this is new tech for our enthusiasts, we're going to give them more time to dial in their race car builds. We can't wait to see the results next summer during Roadkill Nights Powered by Dodge."
The Dodge Direct Connection Grudge Race pits online automotive builders in head-to-head drag-racing competition. The 2023 Grudge Race will feature pairs of competitors working together to create a Dodge or Plymouth drag machine using a new Direct Connection HurriCrate Series engine. The HurriCrate series of engines from Direct Connection was announced today in conjunction with the opening of the Dodge brand's exhibit at the 2022 Specialty Equipment Market Association (SEMA) show in Las Vegas, Nov. 1-4.
The 2023 Dodge Direct Connection Grudge Race will feature an experienced drag racer and online automotive builder (The Mentor) working together with a "rookie" online builder/racer lacking previous drag-racing experience (The Protégé). The Mentor will "school" The Protégé on building, tuning and testing their build project before The Protégé ultimately battles it out on the drag strip for the Direct Connection Grudge Race crown during the Roadkill Nights Powered by Dodge event. All competitors will be linked with a Dodge Power Brokers dealer and have VIP access to the Direct Connection Tech hotline at (800) 998-1110 to assist with their build projects.
"We are proud to partner with Dodge and bring back fans to Roadkill Nights in 2023," said Eric Schwab, MotorTrend Group's group SVP. "Roadkill Nights truly brings the thrill of fingers-clenching, top-speed drag racing to life. There's something for everyone — drag racers, families, foodies and anyone who is looking to have a great day filled with unparalleled fun."
Additional details on the 2023 MotorTrend Presents Roadkill Nights Powered by Dodge event, including dates, location and information on the Dodge Direct Connection Grudge Race and event competitors, will be shared later in 2023.
Roadkill Nights is an event produced by ROADKILL, a brand of MotorTrend Group, with a hit show that delivers a one-of-a-kind taste of "Automotive Chaos Theory." For more information on Roadkill and Roadkill Nights, follow on Facebook at facebook.com/roadkillshow or on Twitter at twitter.com/roadkillshow. Fans can follow the action for Roadkill Nights with hashtags #RoadkillNights and #PoweredByDodge or watch ROADKILL across MotorTrend+, MotorTrend TV, or MotorTrend FAST TV through Samsung TV Plus and XUMO.
For more information on Direct Connection, the Dodge brand's exclusive source of factory-backed performance parts available through Dodge Power Brokers dealers, visit DCPerformance.com. For more information on the Dodge brand, visit Dodge.com or DodgeGarage.com.
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SOURCE Stellantis
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