More Bang for Your Truck Buck: Jeep® Brand Announces 2025 Price Repositioning for Gladiator Midsize Pickup
Jeep® has announced a price repositioning for its 2025 Gladiator midsize pickup truck, with the base model now starting at $39,995. This includes a new standard eight-speed automatic transmission and destination charges. All Gladiator models have seen MSRP revisions for 2025, along with new standard equipment such as power locks and windows.
The Gladiator, the only open-air pickup truck in the industry, offers best-in-class V-6 towing and payload. It features a range of trims including Sport, Sport S, Willys, Rubicon, and Mojave. The 2025 model boasts an unsurpassed 4x4 max towing capacity of 7,700 pounds and a best-in-class payload of up to 1,725 lbs. New standard features also include side-curtain airbags, adaptive cruise control, and a Uconnect 5 system with a 12.3-inch touchscreen.
Jeep® ha annunciato un riassestamento dei prezzi per il suo pick-up di medie dimensioni Gladiator del 2025, con il modello base ora a partire da $39,995. Questo include una nuova trasmissione automatica a otto marce di serie e le spese di destinazione. Tutti i modelli Gladiator hanno visto revisioni del prezzo al pubblico suggerito per il 2025, insieme a nuove dotazioni di serie come chiusure e finestre elettriche.
Il Gladiator, il quattroxquattro pick-up aperto unico nel settore, offre un potere di traino e carico leader nella categoria grazie al suo motore V-6. È disponibile in diverse versioni tra cui Sport, Sport S, Willys, Rubicon e Mojave. Il modello 2025 vanta una straordinaria capacità massima di traino 4x4 di 7,700 libbre e un carico utile leader nel settore di fino a 1,725 lbs. Tra le nuove caratteristiche standard ci sono anche airbag a tendina laterale, controllo della velocità adattivo e un sistema Uconnect 5 con un touchscreen da 12,3 pollici.
Jeep® ha anunciado un ajuste de precios para su camión pickup mediano Gladiator 2025, con el modelo base comenzando ahora en $39,995. Esto incluye una nueva transmisión automática de ocho velocidades de serie y los cargos de destino. Todos los modelos de Gladiator han experimentado revisiones del MSRP para 2025, junto con nuevo equipo estándar como cerraduras y ventanas eléctricas.
El Gladiator, el único camión pickup al aire libre en la industria, ofrece capacidad de remolque y carga líder en su clase con su motor V-6. Cuenta con una variedad de versiones que incluyen Sport, Sport S, Willys, Rubicon y Mojave. El modelo 2025 cuenta con una capacidad máxima de remolque 4x4 inigualable de 7,700 libras y una carga útil líder en su clase de hasta 1,725 lbs. Las nuevas características estándar también incluyen airbags de cortina lateral, control de crucero adaptativo y un sistema Uconnect 5 con una pantalla táctil de 12.3 pulgadas.
Jeep®는 2025년도 Gladiator 중형 픽업 트럭의 가격 조정을 발표했으며, 기본 모델의 시작 가격은 이제 $39,995입니다. 여기에는 새로운 8단 자동 변속기 및 배송비가 포함되어 있습니다. 모든 Gladiator 모델은 2025년을 위해 소매 가격 변경을 겪었으며, 전동 잠금 장치 및 창문과 같은 새로운 기본 장비가 추가되었습니다.
Gladiator는 업계에서 유일한 오픈 에어 픽업 트럭으로, V-6 엔진을 통한 최고의 견인력 및 적재 용량을 자랑합니다. Sport, Sport S, Willys, Rubicon, Mojave 등 다양한 트림이 있습니다. 2025년도 모델은 7,700파운드의 뛰어난 4x4 최대 견인 능력과 최고 수준의 최대 적재량인 1,725lbs를 자랑합니다. 새로운 기본 기능으로는 사이드 커튼 에어백, 적응형 크루즈 컨트롤, 12.3인치 터치스크린을 갖춘 Uconnect 5 시스템이 포함되어 있습니다.
Jeep® a annoncé un réajustement de prix pour son camion pickup de taille moyenne Gladiator 2025, avec le modèle de base maintenant à partir de 39 995 $. Cela inclut une nouvelle transmission automatique à huit vitesses de série ainsi que les frais de destination. Tous les modèles Gladiator ont subi des révisions du prix de vente recommandé pour 2025, avec de nouveaux équipements de série tels que des verrouillages et des fenêtres électriques.
Le Gladiator, le seul pick-up à ciel ouvert de l'industrie, offre une capacité de remorquage et de charge de premier ordre grâce à son moteur V-6. Il est disponible en plusieurs versions, notamment Sport, Sport S, Willys, Rubicon et Mojave. Le modèle 2025 se vante d'une capacité de remorquage maximale 4x4 inégalée de 7 700 livres et d'une charge utile de premier ordre allant jusqu'à 1 725 lbs. Les nouvelles fonctionnalités standard incluent également des airbags latéraux, un régulateur de vitesse adaptatif et un système Uconnect 5 avec un écran tactile de 12,3 pouces.
Jeep® hat eine Preisneuverlagerung für seinen Gladiator Mittelklasse-Pickup-Truck 2025 angekündigt, dessen Basismodell nun bei $39,995 beginnt. Dies beinhaltet eine neue standardmäßige 8-Gang-Automatik sowie Versandkosten. Alle Gladiator-Modelle haben für 2025 MSRP-Änderungen erfahren, zusammen mit neuer Standardausstattung wie elektrischen Schlössern und Fenstern.
Der Gladiator, der einzige offene Pickup-Truck der Branche, bietet best-in-class V-6 Zugkraft und Nutzlast. Er bietet eine Reihe von Ausstattungsvarianten, darunter Sport, Sport S, Willys, Rubicon und Mojave. Das Modell 2025 verfügt über eine überragende 4x4-Maximalzugkraft von 7.700 Pfund und eine best-in-class Nutzlast von bis zu 1.725 lbs. Zu den neuen Standardfunktionen gehören ebenfalls Seitenairbags, adaptive Geschwindigkeitsregelung und ein Uconnect 5 System mit einem 12,3-Zoll-Touchscreen.
- Price repositioning makes Gladiator more accessible, with base model starting under $40,000
- New standard eight-speed automatic transmission included in base price
- Best-in-class V-6 towing capacity of 7,700 pounds
- Best-in-class payload capacity of up to 1,725 lbs
- Addition of new standard features across all models, including power locks and windows
- Standard Uconnect 5 system with 12.3-inch touchscreen
- Overall price increase for some higher-end models like Mojave and Rubicon (both at $51,100)
Insights
The 2025 Jeep Gladiator's price repositioning is a strategic move in the competitive midsize pickup market. Starting at
However, this pricing strategy may impact profit margins. The best-in-class towing capacity of 7,700 pounds and payload of 1,725 lbs remain key selling points, differentiating it from competitors. The Uconnect 5 system with a 12.3-inch touchscreen as standard equipment is a significant tech upgrade, addressing modern consumers' expectations.
This move could pressure other manufacturers to reassess their pricing or feature offerings in the midsize pickup segment.
Jeep's decision to reposition the Gladiator's pricing reflects a keen understanding of market dynamics. By reducing MSRPs across the lineup, Jeep is likely responding to increased competition and potentially softening demand in the midsize truck segment.
The emphasis on value-added features like standard automatic transmission and enhanced safety features suggests a strategy to appeal to a broader consumer base, including those who might be cross-shopping with more mainstream pickup options.
The Jeep Wave loyalty program inclusion is a smart move to build brand loyalty and potentially offset lower profit margins from the price cuts. This repositioning could lead to increased market share but may also trigger a price war in the segment.
While the price repositioning may boost sales volume, it could potentially squeeze profit margins for Stellantis. The starting price reduction to
However, the addition of standard features like the eight-speed automatic transmission may help maintain margins by eliminating lower-priced manual transmission options. The Jeep Wave program, while adding value for customers, also represents an ongoing cost for the company.
Investors should monitor how this strategy impacts Stellantis's overall profitability in the North American market. If successful, this move could lead to increased market share and economies of scale, potentially offsetting the initial margin pressure.
AUBURN HILLS, Mich., Sept. 18, 2024 /PRNewswire/ --
- 2025 Jeep® Gladiator now starts at
$39,995 - All Jeep Gladiator models see manufacturer's suggested retail price (MSRP) revisions for 2025, alongside new standard equipment, including eight-speed automatic, standard power lock and power windows
- Midsize Jeep Gladiator is the only open-air pickup truck in the industry and delivers best-in-class V-6 towing and payload, plus segment-exclusive standard front and rear Dana solid axles
The industry's only open-air pickup truck, the midsize Jeep® Gladiator, is folding back its roof to reveal revised 2025 model-year pricing for the U.S. market, including a repositioned, all-in starting price under
"We've listened to our off-road truck community, reducing MSRPs across the lineup and adding standard features, making the appeal of Jeep Gladiator stronger than ever," said Bob Broderdorf, senior vice president of Jeep North America. "Our standout pickup offers a unique combo of open-air driving, best-in-class towing capacity and unequaled off-road chops that's now more accessible to a wider range of midsize truck intenders."
Jeep Gladiator offers a range of trims to suit the diverse needs of pickup truck buyers, including Sport, Sport S, Willys, the Trail Rated Rubicon and the exclusive Desert Rated Mojave. Equipped with a standard 3.6-liter Pentastar V-6 engine producing 285 horsepower and 260 lb-ft of torque, the Gladiator delivers unmatched capability with a versatile cargo box. The 2025 Jeep Gladiator boasts unsurpassed 4x4 max towing capacity of 7,700 pounds and a best-in-class payload of up to 1,725 lbs., making it a top choice for those seeking a capable and versatile midsize pickup.
Pricing for the 2025 Jeep Gladiator lineup (plus
Model | MSRP |
Sport 4x4 | |
NightHawk | |
Sport S 4x4 | |
Willys 4x4 | |
Mojave 4x4 | |
Rubicon 4x4 |
For 2025, new standard equipment on Jeep Gladiator includes an eight-speed automatic transmission, standard power lock and power windows.
Gladiator's refined interior features standard first- and second-row side-curtain airbags, standard adaptive cruise control with stop (Sport S and above), standard Uconnect 5 system with best-in-class standard 12.3-inch touchscreen radio and standard wireless Apple CarPlay and Android Auto.
Jeep Wave
Jeep Wave is a premium owner loyalty program filled with exciting benefits and perks, including worry-free maintenance at no additional cost. Jeep Wave was created to bring owners steadfast care and dedicated support. All Jeep brand vehicles and trims, including all trims of the 2025 Jeep Gladiator, are automatically enrolled upon purchase.
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4. All Jeep brand vehicles in
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SOURCE Stellantis
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