Jeep® Brand Brings 35-inch Tires to Two-door 2024 Wrangler for the First Time Ever
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Insights
The introduction of the Xtreme 35 Tire Package for the 2024 Jeep Wrangler two-door models by Stellantis represents a strategic move to capitalize on the growing consumer demand for vehicles with enhanced off-road capabilities. This addition is likely to appeal to a niche market segment that prioritizes performance and ruggedness in their vehicle choice.
From a market perspective, the launch of this package could potentially increase the average transaction price of the Wrangler model, thereby boosting revenue margins for Stellantis. The decision to include 35-inch tires as a factory option, rather than as an aftermarket modification, adds value by preserving the vehicle's warranty and ensuring compatibility with the vehicle's design. This could be a differentiating factor that sways consumers towards a new purchase decision.
It is important to note that the pricing strategy—an MSRP of $4,495 for the tire package—will likely affect the affordability for some consumers, but it aligns with the premium pricing strategy often seen in the off-road vehicle segment. The long-term impact of this offering on sales volume and brand loyalty will be an area to watch, as it may enhance the Jeep brand's reputation for providing specialized off-road features directly from the factory.
The introduction of the Xtreme 35 Tire Package on the Jeep Wrangler Rubicon and Willys models is a significant development in the automotive industry, particularly within the off-road vehicle segment. The best-in-class breakover angle of 32.4 degrees and other enhanced capabilities like ground clearance and water fording highlight Stellantis's focus on engineering and product differentiation.
In terms of production, the scheduled start in March at the Toledo Assembly Plant indicates an efficient rollout strategy that is likely to meet customer demand promptly. This operational efficiency could reflect positively on Stellantis's stock performance, as it demonstrates the company's ability to bring innovations to market efficiently.
The choice to equip these models with a 2.0-liter turbo engine also reflects industry trends towards more efficient powertrains, which may resonate well with consumers who are environmentally conscious but still desire performance. This balance between efficiency and capability could position Jeep favorably against competitors in the off-road segment.
The financial implications of the new Xtreme 35 Tire Package for the Jeep Wrangler are multifaceted. On one hand, the package's premium positioning could enhance the profitability of each unit sold. However, it is critical to monitor the package's adoption rate to assess its impact on Stellantis's overall financial performance.
Investors should consider the potential for this feature to drive up the average selling price of the Wrangler lineup, which could lead to higher gross margins. Additionally, the factory-installed nature of the package could reduce warranty claims related to aftermarket modifications, potentially decreasing service costs and improving profit margins.
Given the iconic status of the Jeep Wrangler, this enhancement could also lead to an uptick in brand equity, which may have a positive long-term effect on customer retention and market share. It will be essential to analyze future financial statements and sales reports to gauge the true impact of this strategic initiative on Stellantis's bottom line.
- Jeep® Wrangler Rubicon and Willys two-door models with Xtreme 35 Tire Package offer 35-inch tires straight from the factory
- Equipped with the
$4,495 - Customer orders are open now for the Rubicon model and production is scheduled to start at the
Toledo (Ohio ) Assembly Plant in March
The Jeep® brand is taking the iconic two-door 2024 Jeep Wrangler to new heights, literally, and bolstering the Wrangler's legendary 4x4 capability and go-anywhere attitude by announcing a new Xtreme 35 Tire Package, offered for the first time ever on the new 2024 Wrangler Rubicon and Willys two-door models. The Xtreme 35 Tire Package first debuted on Wrangler four-door in 2021, enabling customers to add a common capability upgrade straight from the factory.
"Our passionate Jeep Wrangler customers are always asking for more – more capability and more adventure – so it's a natural follow up to the success we've seen on the four-door Wrangler to now – for the first time ever – offer the 35-inch Tire Package on the two-door Wrangler," said Bill Peffer, senior vice president and head of Jeep brand
In addition to best-in-class breakover angle, equipped with the Xtreme 35 Tire Package, the Wrangler Rubicon and Willys two-door models deliver uncompromising approach angle, departure angle, ground clearance and water fording capability:
- Approach angle – 47.2 degrees
- Breakover angle – 32.4 degrees
- Departure angle – 40.4 degrees
- Ground clearance – 12.6 inches
- Water fording – 34 inches
Priced at a
- LT315/70R17C (35-inch) BF Goodrich KO2 all-terrain tires
- 17-by-8-inch beadlock capable wheels
- Swing gate reinforcement
- 4.56:1 axle ratio
- 1.5-inch factory suspension lift with uniquely tuned shocks
At a starting
Customers can order the Xtreme 35 Tire Package on the Jeep Wrangler Rubicon two-door model with the 2.0-liter turbocharged I-4 engine starting now. The package will be available to order on the Jeep Wrangler Willys two-door model with the 2.0-liter turbocharged I-4 engine later this quarter.
Production at the
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4 in pursuit of the brand's vision of accomplishing Zero Emission Freedom and added 4x4 capability. All Jeep brand vehicles will offer an electrified variant by 2025.
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SOURCE Stellantis
FAQ
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