Dodge Marks 50th Anniversary of Direct Connection With New HurriCrate Engines, Dodge Charger Junior Roadster Performance Products

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Dodge is celebrating the 50th anniversary of its Direct Connection performance parts brand with new products available from August 12, 2024. The lineup includes:

• HurriCrate series of crate engines, offering up to 550 horsepower and 531 lb.-ft. of torque
• Dodge Charger Junior Roadster body for young racers

To mark the occasion, Dodge is offering a customer appreciation incentive of up to $300 off select crate engines through November 8, 2024. Racing legends Tony Stewart and Matt Hagan will showcase special Direct Connection 50th anniversary graphics on their NHRA vehicles. The Direct Connection portfolio includes Modern Performance, Crate Engine, Race, and Vintage Muscle products, available online and through Dodge Power Brokers dealers.

AUBURN HILLS, Mich., Aug. 8, 2024 /PRNewswire/ --

• Dodge is marking 50 years since the birth of Direct Connection performance parts brand, born in 1974 and reintroduced in 2022, by rolling out new products  
• New Dodge Direct Connection products available starting Aug. 12, 2024, at DCPerformance.com include HurriCrate series of crate engines and Dodge Charger Junior Roadster body 
• Direct Connection HurriCrate engines — used to power drag-car builds of racers competing in the Direct Connection Grudge Race at the Roadkill Nights Powered by Dodge horsepower festival — showcase the factory muscle built into the 3.0L Hurricane twin-turbo engine family of engines 
• At more than 183 horsepower per liter, HurriCrate Cat 3 engines pack over 10% more power density than the HEMI® engine in the Dodge Challenger SRT Demon 170  
• At 140 horsepower per liter, the entry-level HurriCrate Cat 1 engine delivers 7% more power density than the Direct Connection HellCrate Redeye HEMI engine 
• HurriCrate engines are available in two power levels: HurriCrate Cat 1 with 420 horsepower and 468 lb.-ft. of torque and HurriCrate Cat 3, which twists out 550 horsepower and 531 lb.-ft. of torque at just 3,500 rpm
• To celebrate its 50th anniversary, Direct Connection will roll out a customer appreciation incentive program that delivers $300 toward the purchase of select Direct Connection crate engines or $200 toward the purchase of Direct Connection long blocks through Nov. 8, 2024 
• New Dodge Charger Junior Roadster bodies will be revealed and on display at Roadkill Nights event 
• Racing legend Tony Stewart and NHRA world champion Matt Hagan set to carry Direct Connection 50th anniversary graphics on their respective NHRA Top Fuel dragster and Funny Car later in August 
• Tony Stewart Racing teammates Stewart and Hagan will reveal their Dodge Direct Connection 50th graphics later this month in advance of the 70th annual NHRA U.S. Nationals drag race 
• Available online and through the Dodge Power Brokers dealer network, Direct Connection offers Modern Performance, Crate Engine, Race and Vintage Muscle high-performance products 
• Ordering and complete information on full portfolio of Direct Connection products and merchandise is available at DCPerformance.com

Dodge is celebrating 50 years since the birth of the Direct Connection performance parts brand by announcing new Direct Connection products available for purchase at DCPerformance.com starting Aug. 12, 2024, including the Direct Connection HurriCrate series of crate engines and a new Dodge Charger Junior Roadster body.

The new Direct Connection HurriCrate series delivers the most power-dense street performance ever offered in a DC crate engine. At 140 horsepower per liter, the HurriCrate Cat 1 engine produces 420 horsepower and 468 Ib.-ft. of torque at 2,500 rpm, while the 183-horsepower-per-liter HurriCrate Cat 3 — the engine powering every Direct Connection Grudge Race competitor's race car — delivers 550 horsepower and 531 lb.-ft. of torque at just 3,500 rpm. 

"Direct Connection has played a key role in powering the Dodge brand's reputation on the street and at the strip since its birth in 1974, and we continue to drive that legacy by introducing new Direct Connection products designed to deliver the extra tenth of performance that racers and enthusiasts seek," said Matt McAlear, Dodge brand CEO – Stellantis. "The Roadkill Nights Powered by Dodge Direct Connection Grudge Race will feature racers battling with new Direct Connection HurriCrate Cat 3 engines under the hood, proof that 50 years later Direct Connection is still serving as the go-to option for go-fast parts." 

To honor its 50th milestone, Direct Connection will offer a customer appreciation incentive program on select crate engines and long blocks to assist the Brotherhood of Muscle with their next hot rod, street rod or restomod project. The incentive program features $300 off the purchase of select Direct Connection crate engines or $200 off the purchase of select long blocks through Nov. 8, 2024. Crate engines qualifying for the incentive include HurriCrate engines, Hellcrate HEMI engines and more. Complete information is available at DCPerformance.com. 

The 50th celebration will continue later in August as racing legend Tony Stewart and four-time NHRA world champion Matt Hagan will carry special Direct Connection 50th anniversary graphics on their respective NHRA Top Fuel dragster and Funny Car to honor the Dodge performance parts brand. The Tony Stewart Racing teammates will reveal their special Dodge Direct Connection 50th race car liveries later this month in advance of the historic 70th annual NHRA U.S. Nationals drag race, scheduled to take place in Indianapolis on Aug. 28 – Sept. 2. 

The Direct Connection portfolio, available online and through the Dodge Power Brokers dealer network, includes Modern Performance, Crate Engine, Race and Vintage Muscle high-performance products for Dodge performance vehicles, offering factory street, strip and track performance parts developed by SRT engineers and backed by a Mopar warranty for peace of mind. Performance enthusiasts and racers can access the Direct Connection hotline at (800) 998-1110 for technical and race support. More information on Direct Connection and Dodge Power Brokers is available at DCPerformance.com. 

Direct Connection HurriCrate Engine Series 
Direct Connection HurriCrate engines — the same engine used to fuel the drag car builds of all competitors in the Direct Connection Grudge Race, which will take place on August 10 during the Roadkill Nights Powered by Dodge horsepower festival — will be available for purchase at DCPerformance.com. 

The Direct Connection HurriCrate engine series is derived from the 3.0L Hurricane twin-turbo engine. The Hurricane delivers more horsepower, more torque and offers resto-mod builders and racers a technologically advanced, high power density crate engine solution. 

The HurriCrate series of crate engines employs state-of-the-art engineering and technologies that include two low-inertia, high-flow turbochargers for rapid response to throttle inputs, Plasma Transfer Wire Arc (spray bore) coating in the cylinder bores for an ultra-thin, low-friction wear surface and high-pressure direct fuel injection.  

The Direct Connection HurriCrate Cat 1 crate engine is available at a starting U.S. manufacturer's suggested retail price (MSRP) of $10,495, with the HurriCrate Cat 3 available at a starting U.S. MSRP of $13,745. In addition, the HurriCrate Cat 1 Long Block is available a starting U.S. MSRP of $7,995, with the HurriCrate Cat 3 Long Block available at a starting U.S MSRP of $11,715. 

Direct Connection Dodge Charger Junior Roadster Body 
The all-new Dodge Charger Junior Roadster body, a half-scale version of a full-size NHRA Funny Car body with a design inspired by the new Dodge Charger SIXPACK set to arrive next year, will now be available through Direct Connection. 

The Charger Junior Roadster body is built specifically for children ages 5-17 competing in the controlled environment of the NHRA Summit Racing Jr. Drag Racing League, training grounds for future NHRA stars, such as Dodge Direct Connection driver Leah Pruett. The new body will make its debut at Roadkill Nights Powered by Dodge on August 10, where Junior Roadsters using the new Charger body will perform exhibition passes and be on display in the Direct Connection Alley.  

Dodge Charger Junior Roadster bodies are manufactured using the same advanced lightweight composite materials featured on Funny Car bodies in the professional ranks, weigh under 30 pounds and fit a chassis with an 85.5-inch wheelbase. Charger Junior Roadster bodies will be available at a starting U.S. MSRP of $3,765, with ordering information available at DCPerformance.com. 

Born in 1974, Direct Connection launched as the exclusive source for performance parts and technical information, straight from the manufacturer. As an industry first, Direct Connection changed the game with a massive portfolio of performance parts sold through the dealer network with technical information and how-to performance upgrade guides. 

Reborn in 2022, Direct Connection once again is the Dodge brand's official source for high-performance parts and technical expertise straight from the factory for a new generation of muscle-car enthusiasts looking for "ready to run" parts. 

Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.

The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.

Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What new products is Dodge releasing for Direct Connection's 50th anniversary?

Dodge is releasing the HurriCrate series of crate engines and the Dodge Charger Junior Roadster body, available from August 12, 2024, at DCPerformance.com.

How powerful are the new Direct Connection HurriCrate engines?

The HurriCrate Cat 1 engine produces 420 horsepower and 468 lb.-ft. of torque, while the HurriCrate Cat 3 delivers 550 horsepower and 531 lb.-ft. of torque.

What customer incentive is Dodge offering for Direct Connection's 50th anniversary?

Dodge is offering a customer appreciation incentive of $300 off select Direct Connection crate engines or $200 off select long blocks through November 8, 2024.

How is Dodge showcasing Direct Connection's 50th anniversary in NHRA racing?

Racing legends Tony Stewart and Matt Hagan will carry special Direct Connection 50th anniversary graphics on their NHRA Top Fuel dragster and Funny Car, respectively.

What is the price of the new Direct Connection HurriCrate engines?

The HurriCrate Cat 1 crate engine starts at a U.S. MSRP of $10,495, while the HurriCrate Cat 3 starts at $13,745.