BRAND NEW MUSCLE CAR GRANTED MOPAR LICENSE TO UNLEASH CLASSIC POWER AND STYLE
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Insights
The announcement from Brand New Muscle Car regarding their official license with FCA USA LLC is a strategic move that could potentially impact the niche market of classic and muscle car restoration and modification. This collaboration melds the nostalgic appeal of classic Mopar vehicles with modern automotive advancements, positioning the company to capitalize on the growing trend of personalization and restoration in the automotive sector.
The introduction of 'Classic Continuation Builds' is particularly noteworthy. It represents an innovative approach to vehicle restoration, blending classic aesthetics with modern functionality. This could set a new industry benchmark and stimulate demand among enthusiasts and collectors, possibly influencing the secondary market for classic cars. The impact on the stock market or business performance of FCA USA LLC, now part of Stellantis, may be limited given the niche appeal, but it could enhance brand loyalty and visibility, potentially leading to indirect benefits.
Brand New Muscle Car's collaboration with Mopar could resonate well with a demographic that values authenticity and performance. The muscle car segment, although a small part of the overall auto industry, has a dedicated consumer base willing to invest in high-quality restorations and restomods. The ability to offer officially licensed continuation builds could create a unique selling proposition that differentiates Brand New Muscle Car from competitors.
From a market research perspective, the consumer sentiment around classic cars and the desire for modernized features could drive growth in this sector. The emotional connection consumers have with classic Mopar vehicles, combined with the trust in official licensing, may create a strong brand association that could translate into revenue for both Brand New Muscle Car and FCA USA LLC.
Financial implications of this licensing deal are multifaceted. For Brand New Muscle Car, the partnership with a recognized brand like Mopar could lead to increased sales and revenue through the appeal of officially licensed products. These builds, particularly the 'Classic Continuation Builds,' have the potential for high margins due to their uniqueness and the premium customers are willing to pay for bespoke vehicles.
For investors, the deal may signal a strategic focus on leveraging brand heritage to generate new revenue streams without significant capital expenditure, as the production of these vehicles will likely be on a made-to-order basis. This could improve profitability metrics for Brand New Muscle Car and, by extension, contribute positively to the brand value of Mopar and its parent company, Stellantis.
David W. Miller III, President of Brand New Muscle Car, expressed his enthusiasm, "We are thrilled to be licensed by Mopar. Classic Mopar vehicles, with their big power, wild colors, and iconic body lines, have always held a special place in our hearts."
Operating out of a renovated auto dealership on a sprawling 10-acre facility in
Miller further explains the three distinctive builds that will set Brand New Muscle Car apart in the automotive world:
- Classic Restoration: A meticulous factory restoration that transports your Mopar vehicle back to its original glory as if it just rolled off the factory production line.
- Restomod: The perfect blend of two-thirds restoration and one-third modification, incorporating modern powertrain upgrades, advanced braking and safety systems, and your favorite creature comforts.
- Classic Continuation Builds: Unprecedented in the industry, this build involves placing a classic vehicle body on a modern frame with contemporary parts. Brand New Muscle Car proudly claims the title of the first-ever company licensed by Mopar to create these "Classic Continuation Builds."
About Brand New Muscle Car: If having a classic car that no one else in the world has appeals to you then you've found the right company! Welcome to Brand New Muscle Car, where you can order your favorite classic muscle car hand built with all new parts just as YOU want it! We'll restore, build or customize just about anything! "BNMC is THE ORIGINAL Scratch Muscle Car Builder…" Visit us at www.brandnewmusclecar.com.
About Mopar:
Mopar is the global name for Stellantis genuine parts and authentic accessories.
A simple combination of the words MOtor and PARts, Mopar offers exceptional service, parts and customer-care. Born in 1937 as the name of a line of antifreeze products, Mopar has evolved over more than 85 years to represent both complete vehicle care and authentic performance for owners and enthusiasts worldwide.
Mopar made its mark in the 1960s during the muscle-car era with performance parts to enhance speed and handling for both on-road and racing use. Later, Mopar expanded to include technical service and customer support, and today integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.
Complete information on Mopar is available at www.mopar.com and the Mopar blog at www.blog.mopar.com. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Contact:
David W. Miller II
Brand New Muscle Car
Unique Customs & Restoration Tulsa
324 E. Kenosha Street
918.439.3333
918.607.8191 Mobile
david.miller@brandnewmusclecar.com
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SOURCE Brand New Muscle Car
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