bproauto Continues Growing as a Top-notch Source of Original Equipment-backed Aftermarket Parts
bproauto, launched in January 2023 for the North American market, has expanded its aftermarket parts business with over 20 product lines. The company will showcase its products on MotorTrend TV shows and attend the AAPEX Show in Las Vegas. Key developments include availability through 3,000+ distribution centers, presence on RepairLink e-commerce platform, and an interactive online parts catalog. The brand offers OE-backed, quality-tested parts across categories including air and fuel delivery, brakes, driveline components, and HVAC systems. New products launching soon include ignition coils, brake hardware, and collision parts.
bproauto, lanciata a gennaio 2023 per il mercato nordamericano, ha ampliato il suo business di ricambi aftermarket con oltre 20 linee di prodotti. L'azienda presenterà i suoi prodotti nei programmi di MotorTrend TV e parteciperà all'AAPEX Show di Las Vegas. Tra i principali sviluppi ci sono la disponibilità attraverso oltre 3.000 centri di distribuzione, la presenza sulla piattaforma e-commerce RepairLink e un catalogo di parti online interattivo. Il marchio offre parti testate di qualità, supportate da OE, in diverse categorie, tra cui la distribuzione dell'aria e del carburante, i freni, i componenti della trasmissione e i sistemi HVAC. I nuovi prodotti in arrivo includono bobine di accensione, parti per i freni e componenti per collisioni.
bproauto, lanzada en enero de 2023 para el mercado norteamericano, ha ampliado su negocio de piezas de repuesto de posventa con más de 20 líneas de productos. La empresa mostrará sus productos en los programas de MotorTrend TV y asistirá a la AAPEX Show en Las Vegas. Los desarrollos clave incluyen disponibilidad a través de más de 3,000 centros de distribución, presencia en la plataforma de comercio electrónico RepairLink y un catálogo de piezas en línea interactivo. La marca ofrece piezas de calidad respaldadas por OE en categorías que incluyen entrega de aire y combustible, frenos, componentes de transmisión y sistemas HVAC. Nuevos productos que se lanzarán pronto incluyen bobinas de encendido, hardware de freno y piezas de colisión.
bproauto는 2023년 1월 북미 시장을 위해 출시되었으며, 애프터마켓 부품 사업을 20개 이상의 제품 라인으로 확장했습니다. 이 회사는 MotorTrend TV 프로그램에서 제품을 선보이고 라스베이거스에서 열리는 AAPEX 쇼에 참석할 예정입니다. 주요 개발 사항으로는 3,000개 이상의 유통 센터를 통한 가용성, RepairLink 전자상거래 플랫폼에 대한 존재, 상호작용하는 온라인 부품 카탈로그가 포함됩니다. 이 브랜드는 공기 및 연료 공급, 브레이크, 구동계 부품 및 HVAC 시스템을 포함한 카테고리에서 OE가 지원하는 품질 테스트된 부품을 제공합니다. 곧 출시될 신제품에는 점화 코일, 브레이크 하드웨어 및 충돌 부품이 포함됩니다.
bproauto, lancée en janvier 2023 pour le marché nord-américain, a élargi son activité de pièces de rechange aftermarket avec plus de 20 gammes de produits. L'entreprise présentera ses produits dans des émissions de MotorTrend TV et participera au salon AAPEX à Las Vegas. Parmi les principaux développements, on trouve la disponibilité via plus de 3 000 centres de distribution, la présence sur la plateforme de commerce électronique RepairLink et un catalogue de pièces en ligne interactif. La marque propose des pièces de qualité testées et soutenues par l'OEM dans des catégories telles que la distribution d'air et de carburant, les freins, les composants de transmission et les systèmes CVC. De nouveaux produits à venir incluent des bobines d'allumage, du matériel de freinage et des pièces de collision.
bproauto wurde im Januar 2023 für den nordamerikanischen Markt eingeführt und hat sein Geschäft mit Aftermarket-Teilen mit über 20 Produktlinien erweitert. Das Unternehmen wird seine Produkte in MotorTrend TV-Shows präsentieren und an der AAPEX Show in Las Vegas teilnehmen. Zu den wichtigen Entwicklungen gehören die Verfügbarkeit über mehr als 3.000 Vertriebszentren, die Präsenz auf der E-Commerce-Plattform RepairLink und ein interaktiver Online-Teilekatalog. Die Marke bietet OE-geprüfte, qualitätssichere Teile in Kategorien wie Luft- und Kraftstoffversorgung, Bremsen, Antriebsstrangkomponenten und HVAC-Systeme an. Neue Produkte, die bald auf den Markt kommen, sind Zündspulen, Bremszubehör und Unfallteile.
- Expanded distribution network to over 3,000 centers
- Integration with major e-commerce platform RepairLink
- Product line expansion to 20+ categories
- Upcoming product launches in high-demand categories
- None.
Insights
This aftermarket parts initiative by Stellantis shows strong execution but moderate business impact. The expansion to over 20 product lines and 3,000 distribution centers in under two years demonstrates solid market penetration, but represents a small portion of Stellantis' overall revenue. The strategic media partnerships with MotorTrend TV shows and presence at AAPEX indicate thoughtful brand building in the competitive
The digital-first approach with an interactive parts catalog and integration with RepairLink positions bproauto well against established players like AutoZone and O'Reilly Auto Parts. However, success in this space requires significant scale to impact Stellantis' bottom line meaningfully. While this represents positive diversification of revenue streams, investors should view this as a long-term strategic initiative rather than a near-term value driver.
AUBURN HILLS, Mich. , Oct. 31, 2024 /PRNewswire/ --
- bproauto aftermarket parts brand launched in January 2023 to the North American market
- More than 20 bproauto product lines are available today with additional part numbers and new products launching regularly
- bproauto parts will be showcased as part of upcoming vehicle reconditioning projects on MotorTrend TV shows "Two Guys Garage" and "Truck U"
- bproauto team is attending its second consecutive Automotive Aftermarket Products Expo (AAPEX) Show (booth A3233) in
Las Vegas , Nov. 5-7, hosting Kevin and Willie B from "Two Guys Garage" - Large print and digital advertising presence features bproauto on Ratchet + Wrench, Shop Owner, Motor Age, CARS, EV World and Jobber News, as well as vehicleservicepros.com and ratchetandwrench.com
- bproautoparts.com features an intuitive, interactive online parts catalog with six ways to search parts
- bproauto parts are also available on e-commerce platform RepairLink and through a network of more than 3,000 distribution centers
- bproauto has an active social media presence on YouTube, Facebook and LinkedIn
bproauto, a leading provider of original equipment (OE)-backed and quality-tested aftermarket parts, is approaching its second year of operations in
"We set out to redefine the aftermarket parts landscape by bringing quality, reliability and ease of access to our customers," said Dustin Pedley, global head of bproauto. "In less than two years, we have not only met those goals but exceeded them. Our growth has been fueled by a commitment to deliver parts that automotive professionals can trust."
Expansion of Product Offerings
Since its inception, bproauto has steadily increased its product portfolio and now offers more than 20 categories of automotive parts. Products currently available include air and fuel delivery systems, brakes, driveline and axle components, electrical parts, engine filters, HVAC systems, suspension parts and more.
"We are proud of the strides we've made in expanding our product range," Pedley continued. "Our team works tirelessly to bring new, innovative parts to market. For the remainder of 2024, we are looking forward to launching a range of new products, including ignition coils, brake hardware and even collision parts."
High-profile Media Appearances
Upcoming high-profile media appearances will see bproauto showcasing products as part of vehicle reconditioning projects on MotorTrend TV's popular shows "Two Guys Garage" and "Truck U." The brand will be featured in upcoming episodes through 2025, bringing greater awareness to its range of quality products.
New episodes of "Two Guys Garage" featuring bproauto parts will air in early November while episodes of "Truck U" featuring bproauto parts will air beginning Dec. 15, 2024.
Second Appearance at AAPEX
bproauto is gearing up for its second consecutive appearance at the Automotive Aftermarket Products Expo (AAPEX) Show in
"AAPEX is a key event for us," said Pedley. "It's an excellent opportunity to connect directly with our customers and show them the full breadth of our product lineup and the benefits of choosing bproauto parts. We're especially excited to have Kevin and Willie B join us for what promises to be an exciting showcase."
Digital Innovation and Marketing Presence
The company's robust digital presence has also played a critical role in its growth. With a large print and digital advertising campaign spanning industry publications like Ratchet + Wrench, Shop Owner, Motor Age and CARS, bproauto has cemented its presence as a go-to source for automotive parts. In addition, its intuitive online catalog allows users to search parts efficiently by category, make and model, VIN and even competitor part numbers.
Industry Partnerships and Availability
bproauto parts are now available on major platforms, like e-commerce site RepairLink, and through a network of more than 3,000 distribution centers, making them accessible to a broad range of customers across
As bproauto nears its second year, the company remains committed to innovation, quality and customer satisfaction. With plans for continued expansion and new product launches on the horizon, the future looks bright for this rapidly growing brand.
bproauto
bproauto parts are OE-backed, quality-tested aftermarket parts designed for most makes and models. With a growing catalog of products, bproauto offers reliable, competitively priced parts that are readily available and backed by a comprehensive warranty.
Complete information about bproauto is available at www.bproautoparts.com.
Follow bproauto and company news and video on:
bproauto brand: www.bproautoparts.com
Facebook: https://www.facebook.com/bproautoparts
LinkedIn: https://www.linkedin.com/company/bproautoparts/
YouTube: https://www.youtube.com/@bproautoparts
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SOURCE Stellantis
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