All-new Jeep® Cherokee to Debut Late 2025

Rhea-AI Summary

Jeep, a Stellantis (STLA) brand, has announced the debut of its all-new Cherokee model in late 2025. The next-generation midsize SUV will feature a new hybrid propulsion system, positioning itself strategically between the Jeep Compass and Grand Cherokee models. According to CEO Bob Broderdorf, the vehicle will offer competitive pricing targeting the largest vehicle segment. The new Cherokee will maintain Jeep's commitment to providing diverse powertrain options, including ICE vehicles, plug-in hybrids, and all-electric offerings, while preserving the brand's legendary off-road capability and advanced technology features.

Positive

• Introduction of new hybrid propulsion system expanding eco-friendly vehicle lineup
• Strategic positioning between Compass and Grand Cherokee models to strengthen market presence
• Competitive pricing strategy targeting the largest vehicle segment

Negative

• None.

Insights

Automotive Industry Analyst

Stellantis aims to strengthen its SUV portfolio with a redesigned Jeep Cherokee featuring hybrid technology, targeting the high-volume midsize segment.

The announcement of an all-new Jeep Cherokee scheduled for late 2025 represents a strategic product positioning move by Stellantis to address a crucial gap in their lineup. By specifically placing this redesigned model between the Compass and Grand Cherokee, the company is optimizing its portfolio structure to compete more effectively in North America's largest vehicle segment.

The inclusion of a "new, efficient and powerful hybrid propulsion option" signals Stellantis' continued commitment to electrification while maintaining traditional ICE offerings. This hybrid-focused approach aligns with industry trends where manufacturers are creating transitional pathways rather than immediate full EV conversions.

From a competitive standpoint, the timing is notable as the midsize SUV segment remains highly contested with strong offerings from Japanese, Korean and domestic rivals. By emphasizing "competitive pricing that strikes at the core" of this segment, Stellantis appears to be positioning this vehicle as a volume player rather than pushing upmarket.

The reference to the Cherokee "respectfully" honoring its history while looking toward the future suggests Stellantis is balancing the nameplate's heritage appeal with modern design elements - a critical consideration for a model with significant brand equity. The press release provides limited technical specifications, suggesting this announcement primarily serves to maintain market awareness and position the Cherokee within Stellantis' broader product strategy ahead of more detailed revelations closer to launch.

AUBURN HILLS, Mich., May 29, 2025 /PRNewswire/ -- Today, the Jeep® brand confirms the all-new Cherokee is set to arrive in late 2025.

Reimagined from the ground up, the next-generation Jeep Cherokee will redefine North America's most popular vehicle segment, bringing midsize SUV customers a new, efficient and powerful hybrid propulsion option from Jeep.

"This is a historic year for the Jeep brand, with more product, innovation, choice and standard content for customers than ever before," said Bob Broderdorf, Jeep CEO. "The all-new Jeep Cherokee will boast competitive pricing that strikes at the core of the largest vehicle segment and sits perfectly between Jeep Compass and Jeep Grand Cherokee to bolster our winning mainstream lineup."

The new Jeep Cherokee respectfully honors its rich history with an innovative eye toward the future as the Jeep brand continues to meet the needs of every driver and every journey. From industry-leading ICE vehicles to plug-in hybrid leadership to all-electric offerings, the new Jeep Cherokee joins the mission to empower customers with the freedom to adventure their way with unmatched Jeep capability and innovation.

Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

When will the new Jeep Cherokee be released by Stellantis (STLA)?

The all-new Jeep Cherokee is set to debut in late 2025.

What powertrain options will the 2025 Jeep Cherokee offer?

The 2025 Jeep Cherokee will feature a new, efficient hybrid propulsion system, joining Jeep's lineup of ICE vehicles, plug-in hybrids, and all-electric offerings.

How does the new Cherokee fit into Stellantis's Jeep lineup?

The new Cherokee will be positioned between the Jeep Compass and Jeep Grand Cherokee, targeting the midsize SUV segment with competitive pricing.

Who is the CEO announcing the new 2025 Jeep Cherokee?

Bob Broderdorf, Jeep CEO, made the announcement about the all-new Cherokee.