Actor Glen Powell Kicks Off Next Chapter of the Ram Truck Brand With the Launch of All-new 2025 Ram 1500 RHO as Part of the Full Lineup of Off-road Trucks

Rhea-AI Summary

Actor Glen Powell collaborates with the Ram Truck brand to launch the all-new 2025 Ram 1500 RHO, featuring in a series of cross-channel campaigns and a thrilling reveal video. The partnership extends onto the silver screen in the upcoming movie 'Twister.' Ram Truck brand boasts industry-leading vehicles and sets benchmarks in power, luxury, ride, handling, and cargo space, with accolades like best-in-class standard horsepower and highest owner loyalty. The brand continues to outperform the competition with a full lineup of trucks catering to various needs.

Positive

• Actor Glen Powell's collaboration with the Ram Truck brand for the launch of the all-new 2025 Ram 1500 RHO showcases shared values of resilience, reliability, and dedication.
• The partnership extends to a cross-channel campaign featuring Powell's voice in 'The Calling' and a thrilling video 'The Convoy' introducing the 2025 Ram 1500 RHO and the full lineup of off-road trucks.
• Powell's connection with the Ram brand transcends into the movie 'Twister' where his character navigates treacherous storms in Ram trucks.
• Ram Truck brand boasts industry-leading vehicles like the Ram 1500, 2500/3500 Heavy Duty, and ProMaster, setting benchmarks in power, luxury, ride, handling, and cargo space.
• The brand's accolades include best-in-class standard horsepower, segment-first 1,000 lb.-ft of torque, most luxurious interiors, and highest owner loyalty in the half-ton pickup segment.
• The 2023 Ram 1500 was recognized as the best full-size light-duty pickup in the latest J.D. Power APEAL study, highlighting the emotional bond customers have with their Ram trucks.

Negative

• None.

AUBURN HILLS, Mich., April 25, 2024 /PRNewswire/ --

• A collaboration built on shared values of resilience, reliability and dedication, Texas-raised actor Glen Powell ("Top Gun: Maverick," "Anyone But You") kicks off the next chapter of the Ram Truck brand with the launch of the all-new 2025 Ram 1500 RHO
• Powell's connection to the Ram brand will extend onto the silver screen as his character will be seen navigating treacherous storms in Ram trucks in the anticipated Universal Studios' summer blockbuster "Twister"
• Arriving as the new talent of the Ram Truck brand in early April, Powell lent his voice in the cross-channel campaign for the new 2025 Ram 1500, "The Calling"
• Powell leads the way in thrilling reveal video, "The Convoy," which introduces the all-new 2025 Ram 1500 RHO as part of the full lineup of off-road trucks from the Ram Truck brand
• "The Convoy" features three world-famous stunt drivers, Collete Davis, Tanner Foust and Rhys Millen
• Both "The Calling" and "The Convoy" are viewable via the Ram brand's official YouTube channel

On the heels of the launch of the all-new 2025 Ram 1500 RHO, the brand joins forces with actor Glen Powell as he helps to kick off the next chapter and continued evolution of Ram with the arrival of the most capable, most affordable off-road truck lineup in the industry.

"Ram only does trucks and that focus, passion and dedication is the foundation of every product that we bring to market," said Tim Kuniskis, Ram brand CEO – Stellantis. "Similarly, the trajectory of Glen's career showcases that his passion, ambition and perseverance are what is needed to succeed, and he shares those traits with our customers who depend on our trucks every day."

Powell arrived as the new talent of the Ram Truck brand in early April, lending his voice in the cross-channel campaign for the new 2025 Ram 1500, "The Calling." Aligning with Powell's own career journey and the values he shares with the Ram brand, the 30-second spot focuses on those who are chasing their calling with the help of a Ram truck with the voice of Powell echoing, "our calling was to build trucks, and that's why trucks are what we do. We put our everything into every truck, so that when you find your calling, nothing can stop you from answering."

In addition to "The Calling," Powell makes his video debut for the Ram Truck brand as he leads the way in the thrilling mini-action film "The Convoy," which reveals the all-new 2025 Ram 1500 RHO and reinforces the full lineup of off-road trucks, including the Power Wagon, Rebel and Warlock models. Powell takes on the role of an action hero who is tasked with making sure the Ram truck convoy delivers exactly what the off-road truck world has been waiting for, the Ram 1500 RHO, the newest edition to the fully capable lineup of off-road trucks from the Ram brand. The film features special appearances by three world-famous stunt drivers, Collete Davis, Tanner Foust and Rhys Millen, as well as an appearance featuring Ram Brand CEO Tim Kuniskis. 

"I grew up in Texas in an adventurous family in which fun rarely stayed just on the pavement. I can relate to truck owners and their needs, and I've always been a huge fan of how Ram does it," said Glen Powell. "I'm incredibly grateful for this opportunity to team up with the brand bringing the thrill of adventure to truck owners and truck enthusiasts everywhere."

Both "The Calling" and "The Convoy" are viewable via the Ram brand's official YouTube channel.

Powell's connection to the Ram brand goes beyond his debut in Ram brand campaigns "The Calling" and "The Convoy," but extends onto the silver screen as his character will be seen navigating treacherous storms and relying on Ram trucks in the anticipated summer blockbuster "Twister." 

The Ram Truck brand created each of these campaigns with agency partner Doner.

Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks - the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster - the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmark for:

• Best-in-class standard horsepower 
• Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with real metal and leather elements and a new 14.5-inch Uconnect touchscreen
• Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension
• Best-in-class available rear leg room
• The most cargo space available in any traditional full size cargo van
• Most capable full-size off-road pickup – Ram Power Wagon
• Most awarded light-duty truck in America
• Highest owner loyalty of any half-ton pickup

The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks 
Instagram: www.instagram.com/ramtrucks 
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA

 

 

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SOURCE Stellantis

FAQ

What is the name of the actor collaborating with the Ram Truck brand for the launch of the all-new 2025 Ram 1500 RHO?

Actor Glen Powell

What are the values shared between the actor Glen Powell and the Ram Truck brand?

Resilience, reliability, and dedication

Which movie will feature Glen Powell navigating treacherous storms in Ram trucks?

Twister

What are some of the models included in the full lineup of off-road trucks from the Ram Truck brand?

Power Wagon, Rebel, Warlock

Which brand's CEO expressed that the passion, ambition, and perseverance of Glen Powell align with the traits of their customers?

Ram brand CEO - Stellantis

What is the ticker symbol for Stellantis, the parent company of the Ram Truck brand?

NYSE: STLA

Which study named the 2023 Ram 1500 as the best full-size light-duty pickup?

J.D. Power APEAL study