Stagwell (STGW) Acquires LEADERS, Bolstering Global Influencer Marketing Capabilities with AI
Stagwell (NASDAQ: STGW) has acquired LEADERS, a Tel Aviv-based digital agency specializing in influencer marketing and social commerce. The acquisition includes LEADERS' SaaS platform, InfluencerMarketing.AI (IMAI), which joins Stagwell Marketing Cloud's PRophet Comms Tech Suite. IMAI uses advanced AI to connect brands with over 300 million creators worldwide, offering robust analytics and campaign management tools.
This acquisition marks Stagwell's first agency in Israel and strengthens its global influencer marketing capabilities. LEADERS' founders, Eran Nizri and Yehonatan Arami, will continue in leadership roles within Stagwell. The move is part of Stagwell's global expansion strategy and investment in AI-enabled marketing solutions, representing the company's seventh acquisition in 2024.
Stagwell (NASDAQ: STGW) ha acquisito LEADERS, un'agenzia digitale con sede a Tel Aviv specializzata in marketing degli influencer e social commerce. L'acquisizione include la piattaforma SaaS di LEADERS, InfluencerMarketing.AI (IMAI), che si unisce al PRophet Comms Tech Suite di Stagwell Marketing Cloud. IMAI utilizza intelligenza artificiale avanzata per collegare i brand con oltre 300 milioni di creatori in tutto il mondo, offrendo potenti strumenti di analisi e gestione delle campagne.
Questa acquisizione segna il primo ente di Stagwell in Israele e rafforza le sue capacità globali nel marketing degli influencer. I fondatori di LEADERS, Eran Nizri e Yehonatan Arami, continueranno a ricoprire ruoli di leadership all'interno di Stagwell. Questa mossa fa parte della strategia di espansione globale di Stagwell e dell'investimento in soluzioni di marketing supportate dall'IA, rappresentando la settima acquisizione nel 2024.
Stagwell (NASDAQ: STGW) ha adquirido LEADERS, una agencia digital con sede en Tel Aviv especializada en marketing de influencers y comercio social. La adquisición incluye la plataforma SaaS de LEADERS, InfluencerMarketing.AI (IMAI), que se une al PRophet Comms Tech Suite de Stagwell Marketing Cloud. IMAI utiliza inteligencia artificial avanzada para conectar marcas con más de 300 millones de creadores en todo el mundo, ofreciendo herramientas robustas de análisis y gestión de campañas.
Esta adquisición marca la primera agencia de Stagwell en Israel y refuerza sus capacidades globales en marketing de influencers. Los fundadores de LEADERS, Eran Nizri y Yehonatan Arami, continuarán en roles de liderazgo dentro de Stagwell. Este movimiento forma parte de la estrategia de expansión global de Stagwell y la inversión en soluciones de marketing habilitadas por IA, representando la séptima adquisición en 2024.
Stagwell (NASDAQ: STGW)는 LEADERS를 인수했습니다. 이 회사는 텔아비브에 본사를 둔 인플루언서 마케팅 및 소셜 커머스 전문 디지털 에이전시입니다. 인수에는 LEADERS의 SaaS 플랫폼인 InfluencerMarketing.AI (IMAI)가 포함되어 있으며, 이는 Stagwell Marketing Cloud의 PRophet 커뮤니케이션 기술 스위트에 합류합니다. IMAI는 고급 AI를 사용하여 전 세계 3억 명 이상의 크리에이터와 브랜드를 연결하며, 강력한 분석 및 캠페인 관리 도구를 제공합니다.
이번 인수는 Stagwell의 이스라엘 첫 에이전시로, 글로벌 인플루언서 마케팅 능력을 강화합니다. LEADERS의 창립자인 Eran Nizri와 Yehonatan Arami는 Stagwell 내에서 리더십 역할을 계속 수행하게 됩니다. 이번 결정은 Stagwell의 글로벌 확장 전략의 일환이며, AI 기반 마케팅 솔루션에 대한 투자로, 2024년 일곱 번째 인수를 의미합니다.
Stagwell (NASDAQ: STGW) a acquis LEADERS, une agence numérique basée à Tel Aviv spécialisée dans le marketing d'influence et le commerce social. L'acquisition comprend la plateforme SaaS de LEADERS, InfluencerMarketing.AI (IMAI), qui rejoint la suite technologique PRophet Comms de Stagwell Marketing Cloud. IMAI utilise une IA avancée pour connecter les marques à plus de 300 millions de créateurs dans le monde entier, offrant des analyses complètes et des outils de gestion de campagne.
Cette acquisition marque la première agence de Stagwell en Israël et renforce ses capacités mondiales en marketing d'influence. Les fondateurs de LEADERS, Eran Nizri et Yehonatan Arami, continueront d'occuper des postes de direction au sein de Stagwell. Cette démarche s'inscrit dans la stratégie d'expansion mondiale de Stagwell et l'investissement dans des solutions de marketing alimentées par IA, représentant la septième acquisition en 2024.
Stagwell (NASDAQ: STGW) hat LEADERS übernommen, eine digitale Agentur mit Sitz in Tel Aviv, die sich auf Influencer-Marketing und soziale Handelsplattformen spezialisiert hat. Die Übernahme umfasst die SaaS-Plattform von LEADERS, InfluencerMarketing.AI (IMAI), die zur PRophet Comms Tech Suite von Stagwell Marketing Cloud hinzukommt. IMAI nutzt fortschrittliche KI, um Marken mit über 300 Millionen Kreativen weltweit zu verbinden und bietet umfangreiche Analysen und Kampagnenmanagement-Tools.
Diese Übernahme markiert die erste Agentur von Stagwell in Israel und stärkt die globalen Fähigkeiten im Influencer-Marketing. Die Gründer von LEADERS, Eran Nizri und Yehonatan Arami, werden weiterhin Führungspositionen innerhalb von Stagwell einnehmen. Dieser Schritt ist Teil der globalen Expansionsstrategie von Stagwell und der Investition in KI-gestützte Marketinglösungen und stellt die siebte Übernahme im Jahr 2024 dar.
- Acquisition of LEADERS and IMAI platform enhances Stagwell's global influencer marketing capabilities
- IMAI connects brands with over 300 million creators worldwide
- Expansion into Israeli market with first agency acquisition there
- Strengthens Stagwell Marketing Cloud's AI-powered offerings
- Retention of key leadership from LEADERS, ensuring continuity and expertise
- None.
Insights
Stagwell's acquisition of LEADERS stands out as a strategic move with significant financial implications. This acquisition enhances Stagwell's global reach and its AI capabilities in influencer marketing. Acquisitions typically have immediate and long-term impacts on a company's stock price and financial health. In the short term, investors may perceive this acquisition positively, anticipating synergy and increased market share. LEADERS' client portfolio, including major brands like Nespresso and Samsung, suggests potential for revenue growth. Additionally, integrating LEADERS' AI-powered platform could reduce operational costs and improve campaign effectiveness, thus enhancing profitability. However, investors should keep an eye on integration costs and any potential disruptions during the transition phase.
The acquisition of LEADERS and its SaaS platform InfluencerMarketing.AI by Stagwell is particularly noteworthy from a technological standpoint. The AI-driven platform offers robust analytics, sales prediction models and campaign management tools, positioning Stagwell at the forefront of the digital marketing revolution. The AI technology can streamline influencer marketing efforts, offering precise targeting and measuring campaign effectiveness. This technological edge is important in a market where data-driven decisions can significantly enhance marketing ROI. Furthermore, the ability to connect with over 300 million creators worldwide is a game-changer, providing Stagwell with a vast network to leverage. Investors should consider the long-term benefits of such technological capabilities, which can lead to sustained competitive advantage.
From a market perspective, this acquisition aligns well with current trends in the marketing industry, particularly the growing importance of influencer marketing. The integration of LEADERS into Stagwell's ecosystem can help capture a larger share of the influencer marketing spend, which has been growing rapidly. Clients like Coca-Cola and Estée Lauder already indicate a strong market acceptance of LEADERS' platform. Moreover, Stagwell's continued expansion through acquisitions demonstrates a commitment to scaling its capabilities and geographic footprint. This strategic expansion can provide diversification benefits, mitigating risks associated with market fluctuations in specific regions. Investors should recognize the potential for increased market penetration and the creation of new revenue streams.
Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and IMAI combine high-value digital and influencer marketing strategy with a cutting-edge, AI-powered SaaS influencer marketing platform. IMAI leverages advanced AI technologies to connect brands with over 300 million creators worldwide. The platform allows users from anywhere in the world to launch campaigns in just a few clicks, offering robust analytics, sales prediction models, and campaign management tools. Clients include Nespresso, Samsung, and Colgate-Palmolive; notable SaaS clients include Coca-Cola, Playtika, Estée Lauder, and Superdry. IMAI will supplement the bench of influencer marketing platforms currently in use by Stagwell's agencies around the world, including existing tools in the PRophet Comms Tech Suite.
"We are excited to welcome LEADERS to the Stagwell family. This acquisition strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in
"Combining with Eran and the LEADERS team is a force multiplier for PRophet and Stagwell to expand global reach, integrate advanced AI technologies and leverage domain expertise around high performance digital and influencer marketing strategy for customers," said Aaron Kwittken, Founder and CEO of SMC's Comms Tech Suite.
"This acquisition marks a transformative milestone for LEADERS and InfluencerMarketing.AI," added Nizri. "With Stagwell's extensive network and resources, we are set to redefine the landscape of influencer marketing. Our goal is to become the world's leading influencer and digital marketing powerhouse, delivering unparalleled value and innovation to our clients. We look forward to integrating our capabilities into Stagwell's Comms Tech Unit and leading the industry into a new era of excellence."
LEADERS' and IMAI's success is driven by a strong leadership team. Eran Nizri will continue to serve as Group CEO, reporting into Aaron Kwittken, Founder and CEO of Stagwell Marketing Cloud's PRophet Comms Tech Suite. Itamar Gonsherovitz will continue to spearhead LEADERS' digital agency operations as CEO. Yehonatan Arami, will continue to lead business development, expanding the company's reach within the Stagwell network.
The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. LEADERS is Stagwell's seventh acquisition of 2024, following Team Epiphany (
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell's (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC's portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About PRophet
Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media's Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests "mediable" PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
About LEADERS
Established in 2017, LEADERS is a digital agency specializing in influencer marketing. With a focus on performance and sales, LEADERS provides comprehensive services that harness the power of influencer marketing and social media.
About InfluencerMarketing.AI
Established in 2020, InfluencerMarketing.AI is a SaaS influencer marketing platform that connects brands with a vast network of influencers. Utilizing advanced AI and machine learning technologies, InfluencerMarketing.AI offers robust analytics, sales prediction models, and management tools to optimize influencer marketing campaigns, focusing on e-commerce brands to track conversions and ROI.
Contacts:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai
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SOURCE Stagwell Inc.
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