Stagwell Expands 'Future of News' Initiative to the U.K. with a September 26 Summit at its EMEA Headquarters
Stagwell (NASDAQ: STGW) is expanding its 'Future of News' initiative to the U.K. with a summit on September 26, 2024, at its EMEA headquarters in London. The event will feature prominent U.K. journalists and industry leaders, including Kamal Ahmed, Joanna Gosling, and Sam McAlister. Stagwell will unveil new research conducted by HarrisX among 25,000 U.K. respondents, building on their May study which proved it's safe for brands to advertise alongside quality news content.
The summit will include two panel discussions: 'Being A Journalist Today' and 'Why News Works for Brands'. Stagwell has introduced new partners across publishing and industry for this initiative, including The Associated Press, Gannett, The Guardian US, and Reuters, among others.
Stagwell (NASDAQ: STGW) sta espandendo la sua iniziativa 'Future of News' nel Regno Unito con un summit il 26 settembre 2024, presso la sua sede EMEA a Londra. L'evento presenterà importanti giornalisti britannici e leader del settore, tra cui Kamal Ahmed, Joanna Gosling e Sam McAlister. Stagwell svelerà una nuova ricerca condotta da HarrisX su 25.000 rispondenti nel Regno Unito, basata sul loro studio di maggio che ha dimostrato che è sicuro per i brand pubblicizzare accanto a contenuti di notizie di qualità.
Il summit comprenderà due discussioni panel: 'Essere un giornalista oggi' e 'Perché le notizie funzionano per i brand'. Stagwell ha introdotto nuovi partner nel settore editoriale e industriale per questa iniziativa, tra cui The Associated Press, Gannett, The Guardian US e Reuters, tra gli altri.
Stagwell (NASDAQ: STGW) está ampliando su iniciativa 'Future of News' en el Reino Unido con una cumbre el 26 de septiembre de 2024, en su sede EMEA en Londres. El evento contará con destacados periodistas y líderes de la industria del Reino Unido, incluidos Kamal Ahmed, Joanna Gosling y Sam McAlister. Stagwell presentará nueva investigación realizada por HarrisX entre 25,000 encuestados del Reino Unido, con base en su estudio de mayo que demostró que es seguro para las marcas publicitar junto a contenido de noticias de calidad.
La cumbre incluirá dos paneles de discusión: 'Ser periodista hoy' y 'Por qué las noticias funcionan para las marcas'. Stagwell ha introducido nuevos socios en el sector editorial e industrial para esta iniciativa, incluidos The Associated Press, Gannett, The Guardian US y Reuters, entre otros.
스태그웰 (NASDAQ: STGW)이 2024년 9월 26일 런던의 EMEA 본사에서 열리는 정상 회의를 통해 영국에서 '뉴스의 미래' 이니셔티브를 확장합니다. 이 행사는 카말 아흐메드(Kamal Ahmed), 조안나 고슬링(Joanna Gosling), 샘 맥알리스터(Sam McAlister) 등 저명한 영국 언론인 및 산업 리더들이 참석할 예정입니다. 스태그웰은 품질 높은 뉴스 콘텐츠와 함께 광고하는 것이 브랜드에 안전하다는 것을 입증한 5월 연구를 바탕으로 25,000명의 영국 응답자를 대상으로 진행된 해리스엑스(HarrisX)의 새로운 연구 결과를 발표할 예정입니다.
이번 정상 회의에는 '오늘날 기자가 되는 것'과 '뉴스가 브랜드에 효과적인 이유'라는 두 개의 패널 토론이 포함됩니다. 스태그웰은 이번 이니셔티브를 위해 AP 통신, 가넷, 더가디언 US, 로이터 등 여러 출판 및 산업 파트너를 새롭게 영입했습니다.
Stagwell (NASDAQ: STGW) élargit son initiative 'Future of News' au Royaume-Uni avec un sommet le 26 septembre 2024, dans son siège EMEA à Londres. L'événement mettra en avant des journalistes britanniques éminents et des dirigeants de l'industrie, notamment Kamal Ahmed, Joanna Gosling et Sam McAlister. Stagwell présentera une nouvelle recherche réalisée par HarrisX parmi 25 000 répondants britanniques, s'appuyant sur leur étude de mai qui a prouvé qu'il est sûr pour les marques de faire de la publicité aux côtés de contenus d'actualités de qualité.
Le sommet comprendra deux discussions en panel : 'Être journaliste aujourd'hui' et 'Pourquoi les nouvelles fonctionnent pour les marques'. Stagwell a introduit de nouveaux partenaires dans le secteur de l'édition et de l'industrie pour cette initiative, y compris l'Associated Press, Gannett, The Guardian US et Reuters, entre autres.
Stagwell (NASDAQ: STGW) erweitert seine Initiative 'Future of News' nach Großbritannien mit einem Gipfeltreffen am 26. September 2024 in der EMEA-Zentrale in London. Die Veranstaltung wird prominente britische Journalisten und Branchenführer wie Kamal Ahmed, Joanna Gosling und Sam McAlister präsentieren. Stagwell wird eine neue Studie präsentieren, die von HarrisX unter 25.000 britischen Befragten durchgeführt wurde und auf ihrer Studie aus dem Mai basiert, die bewies, dass es für Marken sicher ist, neben hochwertigen Nachrichteninhalten Werbung zu machen.
Der Gipfel umfasst zwei Podiumsdiskussionen: 'Heute Journalist sein' und 'Warum Nachrichten für Marken funktionieren'. Stagwell hat neue Partner aus dem Verlags- und Industriebereich für diese Initiative vorgestellt, darunter die Associated Press, Gannett, The Guardian US und Reuters, unter anderen.
- Expansion of 'Future of News' initiative to the U.K. market
- New research study conducted with 25,000 U.K. respondents
- Partnership with prominent media outlets and industry leaders
- None.
Summit to Convene Prominent
Stagwell to Unveil a New
During the event, Stagwell will debut groundbreaking research conducted by HarrisX fielded among 25,000
"Brands are missing out by not advertising in quality news," said Chairman and CEO of Stagwell Mark Penn. "News is a critical marketing vehicle essential to business success, and we're excited to expand our future of News initiative to the
Stagwell is proud to introduce new partners across publishing and the industry to our Future of News initiative. These partners include The Associated Press, Conscious Advertising Network, Gannett, The Guardian US, The Hill, The Independent, NewsNation, Newsweek, Nexstar, New York Post, Ozone, The Rebooting, Reuters,
"Our May study debunked myths around brand safety in news and identified a significant, under-tapped audience of news consumers," said Founder and CEO of HarrisX Dritan Nesho. "Time and again we're seeing that ads appearing next to so-called 'not brand safe' news content perform just as well as ads next to 'brand safe' content. The findings of our
The summit will commence with Penn unveiling the research results, followed by two panel discussions:
Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:
- Kamal Ahmed, Director of Audio and Presenter, The Daily Telegraph
- Matt Barbet, Anchor, Sky News
- James Harding, Editor & Founder, Tortoise Media
- Sam McAlister, Author, Executive Producer and LSE Senior Fellow
- Spriha Srivastava, International Executive Editor, Business Insider
- Jerome Starkey, Defence Editor, The Sun
- Moderated by Joanna Gosling, Author, Broadcaster and Journalist
Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:
- Ross Easton, Director of External Affairs, Energy Networks Association
- Mark Evans, Marketing Society Honorary Fellow and Executive Marketeer
- Tina Fegent, Co-Chair, Conscious Advertising Network
- Moderated by Mark Penn, Chairman and CEO, Stagwell
To learn more and get involved, contact futureofnews@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.
Contact
Madison Wick
Pr@stagwellglobal.com
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SOURCE Stagwell Inc.
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