Stagwell Adds Philippines-Based Gaming and Experience Design Agency Octopus&Whale to Global Affiliate Program
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Insights
The strategic alliance between Stagwell and Octopus&Whale marks a significant step in Stagwell's expansion in the Asia-Pacific region. This move is expected to enhance Stagwell's digital offerings, particularly in the burgeoning gaming and experience design sector. The partnership leverages Octopus&Whale's unique positioning as the Philippines' sole gaming-focused agency, potentially driving client engagement and retention through innovative marketing solutions.
From a market perspective, this collaboration could help Stagwell tap into the rapidly growing gaming market in Southeast Asia, which is projected to reach $4.4 billion by 2023, according to a report by Niko Partners. By incorporating gaming and metaverse initiatives into their marketing strategies, Stagwell is poised to offer differentiated and immersive experiences that could appeal to a younger, tech-savvy demographic.
Moreover, Octopus&Whale's foray into blockchain with 'Save Our Sharks' demonstrates a forward-thinking approach to digital collectibles and corporate social responsibility, potentially enhancing brand reputation and consumer loyalty.
Stagwell's decision to integrate Octopus&Whale into its Global Affiliate Network is an investment in specialized digital solutions that are becoming increasingly vital for competitive differentiation. This partnership could impact Stagwell's financial performance by opening up revenue streams from new markets and clients, particularly within the Asia-Pacific region, which is a key growth area for digital marketing services.
Furthermore, the synergy between Stagwell's full-service capabilities and Octopus&Whale's niche in gaming and experience design may lead to cross-selling opportunities, optimizing client spend and increasing the average revenue per user (ARPU). It's also worth noting that the gaming industry has proven resilient during economic downturns, which could provide a stable source of revenue for Stagwell amidst market volatility.
Investors should monitor the integration of this partnership and its contribution to Stagwell's overall revenue, as well as its impact on the company's market share within the digital marketing industry in Asia.
Stagwell's affiliation with Octopus&Whale represents a strategic move to capitalize on the intersection of digital marketing and gaming—a sector that is not just about entertainment but also a platform for brand storytelling and user engagement. The gaming industry offers a unique avenue for brands to create deep, interactive relationships with consumers, which can translate to higher engagement rates and stronger brand loyalty.
The expertise of Octopus&Whale in experience design and their pioneering work in the metaverse with digital collectibles showcases a trend towards gamification in marketing strategies. This approach can significantly enhance customer experiences by providing a more engaging and personalized interaction with brands. For Stagwell, this means the ability to offer cutting-edge solutions that could set them apart in a crowded market and drive long-term growth.
By leveraging Octopus&Whale's capabilities, Stagwell can offer more comprehensive and innovative digital marketing services, which is crucial as brands seek to stand out in a digital-first world.
The partnership comes as Stagwell accelerates its commitment to growth across
Octopus&Whale is now celebrating its fourth year, having expanded its client base to include some of
Octopus&Whale was also the first Filipino agency to venture into the blockchain with "Save Our Sharks," a metaverse initiative generating over
"Tiempo and the entire Octopus&Whale team strive to exceed client needs while pushing boundaries across immersive experiences. We're pleased to partner with them and bring their expertise in the fast-growing gaming and experience space to larger clients in
"Through our partnership with Stagwell, we see endless opportunities to amplify our creative vision and reach untapped markets that could benefit from our specialty digital capabilities," said Joey David Tiempo, founder and CEO, Octopus&Whale. "We are excited to collaborate with other players in this tech-first network and be the guide for businesses who want to explore the gaming space."
Stagwell's Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program's inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell's global operational reach to 98 countries.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world's most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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SOURCE Stagwell Inc.
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