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Predict What's Possible: PRophet, a Stagwell (STGW) Company, Leads Discussions on AI at PRSA ICON 2024

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PRophet, a Stagwell (STGW) company, will lead discussions on AI in PR at PRSA ICON 2024 as the Titanium sponsor. The conference, themed 'Predict What's Possible,' will be held from October 15-17 in Anaheim, California. Aaron Kwittken, founder and CEO of PRophet, will present a session on 'Human-Led, Data-Fed AI' and participate in a panel discussion on preparing future PR practitioners for AI.

PRophet will showcase its AI-powered Comms Tech tools at Booth 200, offering live demos and previews of upcoming features. The company's suite includes solutions for earned media prediction, influencer marketing, and real-time media monitoring. PRophet aims to empower communicators with AI-driven innovation while maintaining the importance of human-led strategies in the evolving PR landscape.

PRophet, una società di Stagwell (STGW), guiderà le discussioni sull'IA nelle pubbliche relazioni all'PRSA ICON 2024 in qualità di sponsor Titanium. La conferenza, a tema 'Prevedi ciò che è possibile,' si svolgerà dal 15 al 17 ottobre ad Anaheim, California. Aaron Kwittken, fondatore e CEO di PRophet, presenterà una sessione su 'IA guidata dagli esseri umani, alimentata dai dati' e parteciperà a una tavola rotonda sulla preparazione dei futuri professionisti delle PR all'IA.

PRophet mostrerà i suoi strumenti tecnologici di comunicazione basati sull'IA presso lo Stand 200, offrendo dimostrazioni dal vivo e anteprime delle funzionalità in arrivo. La suite dell'azienda include soluzioni per la previsione dei media guadagnati, il marketing degli influencer e il monitoraggio dei media in tempo reale. PRophet si propone di potenziare i comunicatori con innovazioni guidate dall'IA, mantenendo al contempo l'importanza delle strategie guidate da esseri umani nel panorama delle PR in evoluzione.

PRophet, una empresa de Stagwell (STGW), liderará las discusiones sobre IA en relaciones públicas en PRSA ICON 2024 como patrocinador Titanium. La conferencia, con el tema 'Predice lo que es posible,' se llevará a cabo del 15 al 17 de octubre en Anaheim, California. Aaron Kwittken, fundador y CEO de PRophet, presentará una sesión sobre 'IA liderada por humanos, alimentada por datos' y participará en una discusión de panel sobre cómo preparar a los futuros profesionales de relaciones públicas para la IA.

PRophet exhibirá sus herramientas de tecnología de comunicación impulsadas por IA en el Stand 200, ofreciendo demostraciones en vivo y avances de características futuras. La suite de la empresa incluye soluciones para la predicción de medios ganados, marketing de influenciadores y monitoreo de medios en tiempo real. PRophet tiene como objetivo empoderar a los comunicadores con innovaciones impulsadas por IA mientras mantiene la importancia de las estrategias lideradas por humanos en el panorama cambiante de las relaciones públicas.

PRophet는 Stagwell (STGW) 회사로서 PRSA ICON 2024에서 AI 주제로 PR에 관한 토론을 이끌 예정입니다. '예상 가능한 것을 예측하라,'라는 주제로 진행되는 이번 컨퍼런스는 10월 15일부터 17일까지 캘리포니아 애너하임에서 개최됩니다. Aaron Kwittken, PRophet의 창립자이자 CEO는 '인간 주도, 데이터 기반 AI'에 대한 세션을 발표하고 AI를 위한 미래의 PR 전문가들을 준비시키는 패널 토론에 참여합니다.

PRophet는 AI 기반 커뮤니케이션 기술 도구를 부스 200에서 선보이며, 라이브 데모와 앞으로의 기능에 대한 미리보기를 제공합니다. 이 회사의 솔루션은 미디어 예측, 인플루언서 마케팅, 실시간 미디어 모니터링을 포함하고 있습니다. PRophet는 AI 기반의 혁신으로 커뮤니케이터들에게 힘을 주고자 하며, 변화하는 PR 환경 속에서 인간 주도의 전략의 중요성을 유지하려 하고 있습니다.

PRophet, une entreprise de Stagwell (STGW), dirigera les discussions sur l'IA dans les relations publiques lors de la PRSA ICON 2024 en tant que sponsor Titanium. La conférence, sur le thème 'Prédisez ce qui est possible,' se tiendra du 15 au 17 octobre à Anaheim, Californie. Aaron Kwittken, fondateur et PDG de PRophet, présentera une session sur 'IA dirigée par des humains, alimentée par des données' et participera à une table ronde sur la préparation des futurs professionnels des relations publiques à l'IA.

PRophet présentera ses outils technologiques de communication alimentés par l'IA au stand 200, offrant des démonstrations en direct et des aperçus des fonctionnalités à venir. La suite de l'entreprise comprend des solutions pour la prévision des médias acquis, le marketing d'influence et la surveillance des médias en temps réel. PRophet vise à autonomiser les communicateurs avec des innovations basées sur l'IA tout en maintenant l'importance des stratégies dirigées par des humains dans le paysage en évolution des relations publiques.

PRophet, ein Unternehmen von Stagwell (STGW), wird als Titanium-Sponsor die Diskussionen über KI in der PR auf der PRSA ICON 2024 leiten. Die Konferenz, die unter dem Thema 'Vorhersagen, was möglich ist,' steht, findet vom 15. bis 17. Oktober in Anaheim, Kalifornien, statt. Aaron Kwittken, Gründer und CEO von PRophet, wird eine Sitzung über 'Menschlich geführte, datenbasierte KI' präsentieren und an einer Podiumsdiskussion zur Vorbereitung zukünftiger PR-Profis auf KI teilnehmen.

PRophet wird seine KI-gesteuerten Kommunikationstechnologie-Tools am Stand 200 präsentieren, mit Live-Demos und Vorschauen auf kommende Funktionen. Die Suite des Unternehmens umfasst Lösungen zur Vorhersage von earned media, Influencer-Marketing und Echtzeit-Medienüberwachung. PRophet zielt darauf ab, Kommunikatoren mit KI-gestützter Innovation zu stärken und gleichzeitig die Bedeutung menschlich geführter Strategien im sich wandelnden PR-Bereich beizubehalten.

Positive
  • PRophet's prominent role as Titanium sponsor at PRSA ICON 2024, a major industry event
  • Opportunity to showcase AI-powered Comms Tech tools to a wide audience of PR professionals
  • Recent awards: PRovoke Media's Innovation SABRE in 2023 and 2024, 2024 Webby Award, inclusion in PR News' 2024 Tech Hotlist
Negative
  • None.

As Titanium Sponsor, PRophet to Showcase the Future of AI in PR and Communications with Expert Sessions and In-Depth Demos

NEW YORK and ANAHIEM, Calif., Sept. 19, 2024 /PRNewswire/ -- Stagwell Marketing Cloud's (STGW) PRophet, award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower communicators that span earned media, influencer engagement and brand monitoring offerings, today announced its presence and deep dive sessions on leveraging AI for modern communications and marketing professionals at Public Relations Society of America's (PRSA) ICON 2024 conference on October 15-17 in Anaheim, California. As this year's Titanium sponsor, PRophet will lead discussions on the transformative impact of AI on the communications industry and showcase enhancements to the platform.

Inspired by the theme "Predict What's Possible," Aaron Kwittken, founder and CEO of PRophet and the creator of the term communications engineer©, will lead a solo session titled "Human-Led, Data-Fed AI: A Hands-On Showcase of Today's Must-Have AI Tools and Techniques." In this session, Kwittken will offer a comprehensive look at AI's real-world impact on PR, including practical insights into tools that can enhance performance and streamline workflows. He will uncover which platforms and technologies should be avoided, explain why DIY PR solutions often fall short, and emphasize the continued importance of human-led strategies in a data-driven future. Additionally, Kwittken will tackle key ethical considerations and provide guidance on how to navigate PR tech stacks responsibly. Join him on Wednesday, October 16, at 10:45 AM PT for this forward-thinking discussion.

"The PR industry stands at a pivotal moment, facing an influx of AI-driven tools and cutting-edge communications technology. For the modern communicator, it's about finding the right balance between human insight and AI-driven innovation to future-proof our industry," said Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud's Comms Tech Unit. "We're thrilled to once again partner with PRSA for this marquee event that will drive the conversation forward."

As part of PRSA's Educator Academy Summit, Kwittken will also join the panel discussion, "AI in Public Relations: Preparing the Next Generation of Practitioners," on Monday, October 14 at 8:30 AM PT at the Pine Building 111, California State University, Fullerton. This panel will delve into the transformative role of AI in public relations, offering educators actionable insights and strategies to equip students for the rapidly changing PR landscape. Moderated by Amy McCoy, APR, Assistant Professor at Drake University, the discussion will feature panelists Nneka Logan, Associate Professor at Virginia Tech, and Kathleen Stansberry, Associate Professor at Elon University.

"Each year, ICON unites industry-leading experts with communicators at all stages of their career, providing an unmatched experience for attendees to network and grow," said Linda Thomas Brooks, PRSA CEO. "Thanks to partners like PRophet, PRSA can deliver invaluable learning opportunities and continue to drive the profession forward as we adapt to new technologies and improve our strategic abilities."

PRophet will have a significant presence on the showroom floor, offering attendees the opportunity to engage directly with the executive team, experience live demos of the platform, and preview upcoming features and enhancements.

Discover how PRophet can elevate your communications team's performance, predictive capabilities, and productivity by visiting us at Booth 200 from Tuesday, October 15 to Thursday, October 17. For more information or to connect with the team, reach out at sales@prprophet.ai

About PRophet
Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media's Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests "mediable" PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell's (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC's portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai

PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently. (PRNewsfoto/MDC Partners Inc.)

 

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SOURCE Stagwell Inc.

FAQ

When and where is PRSA ICON 2024 taking place?

PRSA ICON 2024 is taking place from October 15-17, 2024, in Anaheim, California.

What role does PRophet (STGW) have at PRSA ICON 2024?

PRophet, a Stagwell (STGW) company, is the Titanium sponsor of PRSA ICON 2024 and will lead discussions on AI in PR, showcasing its AI-powered Comms Tech tools.

What session will Aaron Kwittken present at PRSA ICON 2024?

Aaron Kwittken will present a solo session titled 'Human-Led, Data-Fed AI: A Hands-On Showcase of Today's Must-Have AI Tools and Techniques' on Wednesday, October 16, at 10:45 AM PT.

What AI-powered solutions does PRophet (STGW) offer?

PRophet offers three core AI-powered solutions: PRophet Earn for predicting earned media interest, PRophet Influence for managing influencer marketing campaigns, and PRophet Monitor for real-time media monitoring and analytics.

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